Deciding who you are is an important part of any internet Marketing strategy. Well, it’s part of any marketing strategy when done well.
Before we get to the “niches”, let’s talk about your Mission, your Vision, and your Beliefs. It’s important you are clear on this, so that the consumer feels the energy of it throughout your site. Once you “get” these yourself, so will everyone else.
Knowing your Mission, Vision, and Beliefs now will help you attract talent later, when you grow beyond the beginnings, and begin to elevate your success through the levels of business, at which point you will be growing exponentially. For example, in real estate, some day you will probably hit a ceiling of achievement. You are human after all, and can only do so much. If you are lead generating, and working with buyers and sellers, and doing all of the administrative work, you will max out at a certain number of deals per year. So, your next step will be to grow and to hire. And that’s where the solid foundation of your Mission, Vision, Beliefs and Brand will fully come to focus, and help you build your brand without effort or trouble.
To begin, I suggest hat you create a solid Mission Statement. This will be the focus on the main objectives of your business. It’s a statement that explains “why” you are in business. This can include a promise of some kind, or a commitment to overall satisfaction. It’s about the quality and service or product that you provide.
The Vision statement is about WHERE you are going. What your business will be, and look like, after you have built it, and completed all of the desired goals.
Now to your beliefs. These tie in with your core values. What do YOU believe? How do YOU practice your business? A belief could be: “Our number One goal is YOUR number one goal!” Or, it could be a list of beliefs such as core values. Take Zappos for example. They have an entire list of what their beliefs are, and these have become their Core Values. It’s your choice how you list your beliefs, whether through one statement or as a list. After all, it’s your business, and your choice, so do it like YOU believe it!
Here’s an example of the Keller Williams Belief System. They have gone as far as creating a training video with hand motions and sayings to help their members remember each one, and together as a whole.
• Win-Win: Or no deal.
• Integrity: Do the right thing.
• Customers: Always come first.
• Commitment: In all things.
• Communication: Seek first to understand.
• Creativity: Ideas before results.
• Teamwork: Together, everyone achieves more.
• Trust: Starts with honesty.
• Success: Results through people.
Once you have designed these statements, you should have a much better understanding of who you are, and where you are going as a business.
To Exceed expectations, communicate at the highest level, and a provide a never ending stream of surprises that leaves everyone saying “WOW” while operating a fun, people growing, top producing Real Estate company.
To be a company that everyone wants to be a part of and if not, feels like they are missing out.
Purpose, Passion, Perseverance
Life is a Celebration, Work should be too
We are a learning based company driven by the desire to learn more to do more. We are place where high-minded professionals gather together to achieve more than one can do themselves. We believe in success through others. We are a business that raises the bar and sets an example. The Ballen Group is a Company that shows leadership and excellence among the Real Estate Community.
Start with your MVVBP!