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If you are looking to redirect pages on your website, there are many plugins to choose from to help you with this process. In this article, I will be discussing two that I use on a regular basis, and how you can use them on your own WordPress website.

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What is a Redirect?

As defined by Dictonary.com,  a redirect is “to change the direction or focus of.”  In the case of websites, to redirect is to change the direction from one web page to another, so when someone tries to visit that original page, they are then taken to the page you redirected it to, instead.

Why Would You Need a Web Page Redirect?

There are many reasons for redirecting a web page. Here are some common reasons for setting up a redirect:

Old Content

If you have old content on your website, and you’ve already created a new page to replace that old content, it’s important to drive traffic that is coming into that old page to the newly created page.

Broken Pages

If you have a broken page, you can redirect that broken page to a newly created page or another page on your website that makes sense based on what that original page was about.

Temporary Sales, Discounts, Promos, etc.

If you have a landing page for a product and you want to redirect traffic to that page to a special landing page for a deal, promo, special, etc. you can set up a redirect from the original page to the special landing page. When the sale or promo has ended, you can simply remove the redirect to allow visitors to return back to the original page when they visit that URL.

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Using Yoast SEO for Redirects

Yoast SEO provides a redirect feature with their premium plugin. You can purchase their premium plugin here. Below,  you can learn how to install the plugin and set up redirects using Yoast SEO.

Installing the Plugin

To install Yoast SEO Premium, you will first need to visit the Yoast SEO website to purchase the premium version of the plugin. Once purchased, you will receive an email with your download code and activation key.

  1. Go to “Plugins” on the back-end of your WordPress website
  2. Click “Add New” at the top of the page
  3. Click “Upload Plugin” at the top of the page
  4. Browse your computer for the downloaded Yoast SEO Plugin and select it to begin the installation
  5. Once Installed, a button will appear to activate the plugin on your website. Click the activation button to complete this process.
  6. Once activated, you may be prompted to enter an activation key. This key can be found in the email sent to you by Yoast directly and is necessary to be able to use the premium features of this plugin.
Screenshot showing the WordPress Add Plugins page with a "choose file" button to upload a plugin
Setting up a Redirect from a Trashed Page

If you have a page on your website that has been linked to from other pages, Yoast SEO should automatically prompt you for a redirect when moving that page to the trash. Simply paste the URL of the new page you would like the trashed page to redirect to, save it, and the redirect will become active immediately.

Setting up a Redirect from Any Page
  1. Click on “SEO” on the left menu bar on the back-end of your WordPress website
  2. Click on “Redirects”
  3. Here, you will see a list of existing redirects (if you’ve set redirects up previously), as well as a form at the top of the screen to set up your redirect. Complete this form with the redirect details, and save to activate your redirect.
Screenshot showing Yoast SEO's WordPress Plugin Page for Redirects. Displaying a form for redirecty Type, Old URL, and URL, along with a list of existing redirects.

Redirect Type

For the redirect type, it will be rare that you will have to select anything other than “301 Moved Permanently” which is displayed by default.

Old URL

The old URL is the URL for the page that you no longer wish to use and would like to be redirected elsewhere.

URL

The URL is for the page that you would like the old URL to redirect to. This is the page that people will now see instead of the old URL provided in the previous form box.

To Remove or Edit a Redirect

If you wish to remove a redirect and make both pages active as their own live pages, again, simply hover your mouse over the “type” number and two buttons will appear to either edit or delete the redirect. Click “edit” to adjust the Type, Old URL, and URL or click “delete” to remove the redirect entirely.

301 Redirect with edit and delete buttons
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Using Quick Page/Post Redirects

The Quick Page/Post Redirects plugin is a free plugin available on WordPress for redirecting pages on your website. You can view more about the plugin directly and download it here.

Installing the Plugin

To install the Quick Page/Post Redirects plugin:

  1. Go to “Plugins” on the back-end of your WordPress website
  2. Click “Install Plugins” at the top of the page
  3. In the upper right-hand corner, there will be a search box. Type in Quick Page/Post Redirects and it will appear at the top of the list for you to download. The plugin is by anadnet.
  4. Click “install” to begin the installation
  5. Once installed, click the “activate” button to activate the plugin
WordPress Add New Plugin Page. Quick Page/Post Redirect is typed into the search bar with the Quick Page/Post Redirect Plugin showing as the first search result, along with other similar plugins.
Where to Find the Plugin Once Installed

Once the plugin has been installed and activated, you can find it on any page/post under the content of the blog post.

How to Use the Quick Page/Post Redirect Plugin
  1. Visit the page you wish to redirect to another page
  2. Scroll down until you see the Quick Page/Post Redirect plugin
  3. Check the box that says “Make Redirect Active”
  4. Enter the URL that you want this page to redirect to in the “Redirect/Destination URL” Box
  5. Leave the type of Redirect 301 Permanent, unless you have a reason to select another redirect option.
  6. Update the page to save the changes

Your redirect should be active immediately.

How to Remove the Redirect

If you no longer want a page to redirect, simply find the page that is currently redirecting to another page on the back-end of your website. You can do this by:

  1. Go to “Pages” on the back-end of your website (or posts if it’s a blog post that is redirecting)
  2. In the upper-right hand corner, use the search box to find the page you are looking for. You can also manually look through the list of pages to find the page you are looking for.
  3. Once the page has been found, click on the title to view the edit screen for that page.

Once you’ve found the page that you wish to remove the redirect for, scroll down to the Quick Page/Post Redirect plugin and uncheck the box that says “Make Redirect Active,” then click the “Update” button to save your changes. The redirect should stop immediately.

How Do I Know Which Pages Have Redirects?

If you’re not sure which of your pages have redirects set up and which ones don’t, both the Yoast SEO and Quick Page/Post Redirect plugins provide an easy one-glance area to see which pages are redirecting, and where they are redirecting to.

If You Are Using Yoast SEO
  1. Click on “SEO” on the back-end of your WordPress website
  2. Click on “Redirects” on the sub-menu that appears under “SEO

This will take you to a page where you can easily see the redirect type, Old URL, and New URL.

Screenshot showing Yoast SEO's WordPress Plugin Page for Redirects. Displaying a form for redirecty Type, Old URL, and URL, along with a list of existing redirects.
If You Are Using Quick Page/Post Redirect
  1. Click on Pages or Posts depending on which you would like to see the redirects for

From there, you will see a column for “redirects” which displays the type of redirect and the URL that the page is redirecting to.

Pages on the back-end of wordpress showing a Redirect column for the quick page/posts redirect plugin. One page shows a 301 redirect to ballenbrands.com/brew

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