Email newsletters are a great way to keep your readers updated on your latest content. And when it comes to choosing a WordPress email newsletter plugin, there are a lot of options out there.
In this post, we’ll take a look at the best WordPress email newsletter plugins and what they have to offer. We’ll also provide some tips on how to choose the right plugin for your needs. So if you’re looking for the best way to create and manage an email newsletter for your WordPress site, read on!
Email Newsletter Plugin Features to Consider
Add a newsletter subscription form to your website: Most WordPress email newsletter plugins let you create a subscription form that you can add to your website. This makes it easy for your readers to sign up for your newsletter.
Manage subscribers: The plugin should let you manage your subscriber’s list, including adding new subscribers, deleting subscribers, and updating subscriber information.
Send newsletters: You’ll want the plugin to let you send out newsletters to your subscribers. This could include creating and sending newsletters manually, or setting up automated newsletters.
Integrate with other services: If you already use a service like MailChimp or Aweber for your email marketing, you’ll want to look for a WordPress email newsletter plugin that integrates with those services.
Newsletter Templates: The plugin should provide a library of newsletter templates that you can use, or allow you to create your own templates.
A/B Testing: You’ll want a plugin that lets you test different versions of your newsletters to see which ones perform the best.
Reporting: The plugin should provide reports on how well your newsletters are performing, so you can see what’s working and what’s not.
Drag and Drop Builder: A drag and drop builder lets you create newsletters easily by dragging and dropping different elements into place.
Subscription segmentation may be made on the basis of behavior or interest: This allows you to send different newsletters to different groups of subscribers, based on their interests or how they’ve interacted with your site.
Free Vs. Paid WordPress Email Newsletter Plugins
When it comes to WordPress email newsletter plugins, there are both free and paid options available. Here are some things to consider when choosing between a free and paid plugin:
Feature set: Paid plugins will typically offer more features than free plugins. If you need a specific feature for your newsletter, you’re more likely to find it in a paid plugin.
Support: Paid plugins usually come with some level of support, whereas free plugins typically don’t. So if you run into any problems using the plugin, you’re more likely to get help from the plugin developer if you’re using a paid plugin.
Updates: Paid plugins are usually updated more frequently than free plugins. This is because free plugins are often maintained by volunteers, whereas paid plugins are typically developed by a team of people.
Ease of use: Paid plugins tend to be more user-friendly than free plugins. This is because free plugins are often open-source projects, and may not have as much attention paid to them in terms of usability.
Pricing: Paid plugins typically cost more than free plugins. But the price can vary widely, depending on the features and support that are included.
When to Use a Free WordPress Newsletter Plugin
There are some situations where it makes sense to use a free WordPress newsletter plugin. For example:
You’re on a tight budget: If you’re looking for a low-cost way to add a newsletter subscription form to your website, a free plugin is the way to go.
You don’t need many features: If you only need basic features like the ability to send out newsletters and manage subscribers, a free plugin will do the trick.
You don’t need support: If you’re comfortable troubleshooting problems on your own, or you don’t think you’ll need support, a free plugin is a good option.
When to Use a Paid WordPress Newsletter Plugin
There are some situations where it makes sense to use a paid WordPress newsletter plugin. For example:
You need specific features: If you need specific features that aren’t available in free plugins, you’ll need to use a paid plugin.
You need support: If you’re not comfortable troubleshooting problems on your own, or you think you might need support, a paid plugin is a good option.
You want frequent updates: If you want the peace of mind that comes with knowing your plugin will be frequently updated, a paid plugin is a good option.
You want a user-friendly interface: If you want a plugin that’s easy to use, a paid plugin is a good option.
Now that we’ve covered some of the features to look for in a WordPress email newsletter plugin, let’s take a look at some of the best plugins available.
The Best WordPress Email Newsletter Plugins
AWeber Web Form Plugin
AWeber is another popular email marketing service, and they offer a WordPress plugin that lets you add a subscription form to your website and send newsletters to your subscribers.
The plugin integrates with Aweber’s email marketing service, so you can use their tools to manage your subscribers and send newsletters.
AWeber offers a variety of features, including newsletters, autoresponders, sign-up forms, and more. You can also use their drag-and-drop email builder to create beautiful newsletters.
Omnisend is the all-in-one eCommerce marketing platform that makes growing your business easier than ever. With powerful tools like automated emails, popups, and SMS campaigns, you’ll be able to increase sales and engagement with ease.
With Omnisend, you can easily create automated marketing campaigns that will keep your customers engaged and coming back for more. With pre-built automation and customizable options, you can get up and running in minutes. Plus, with Omnisend’s powerful testing and reporting features, you’ll always know what’s working best.
With Fluent CRM, you can import your existing WordPress users or create fresh lists automatically. You can also add users manually or set up conditions to add new users to a list automatically. This makes it easy to segment your customers and target them with specific marketing messages.
With Fluent CRM, you can easily automate your email marketing campaigns. No more manually sending out emails every day or week! Just set up your campaign and let FluentCRM do the work for you. Based on user actions (subscriptions, form submissions, purchases, etc.), Fluent CRM will automatically send bulk emails at intervals you specify. So you can focus on other tasks and leave the emailing to Fluent!
From growing your audience to selling online, Constant Contact has everything you need to succeed with digital marketing. This all-in-one platform makes it easy to create and send awesome emails, create social media ads, and more. So you can focus on what you’re best at – running your small business!
Need to start automating your marketing? Sendinblue has you covered! With their easy-to-use platform, you can create automated workflows that help you grow your business. Sendinblue makes it easy to send emails and SMS messages, keep track of contacts, and update your database. So why wait? Start automating today!
With Sendinblue, you can follow your email performance and learn what works with detailed statistics for each campaign. You can learn how contacts open and respond to your emails in order to develop future campaign designs. You can also improve performance by A/B testing two aspects in your email and letting data determine the best option. With Sendinblue, you can send at the optimum moment based on the machine learning-powered send time algorithm.
MailPoet’s newsletter builder tool is designed specifically for WordPress website owners, so you can create beautiful emails from scratch, or by using the included responsive templates that display flawlessly across all devices. Plus, with a free plan for up to 1,000 subscribers, and scalable paid plans with enhanced features, MailPoet is perfect for any business size. MailPoet is trusted by 500,000 WordPress websites since 2011!
MailChimp for WordPress
MailChimp is one of the most popular email marketing services, and they offer a WordPress plugin that makes it easy to add a subscription form to your website and send newsletters to your subscribers.
The plugin integrates with MailChimp’s email marketing service, so you can use their tools to manage your subscribers and create and send newsletters. And if you’re already using MailChimp for your email marketing, the plugin will let you import your subscriber list so you can start sending newsletters right away.
The plugin also provides a library of newsletter templates and lets you test different versions of your newsletters to see which ones perform the best. And it provides reports on how well your newsletters are performing, so you can see what’s working and what’s not.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.