Backlinks are the lifeblood of any SEO campaign and one of the most important factors in determining how well your site will rank for a particular keyword or phrase. This is where White Hat Link Building comes into play.
If you’re looking to build links back to your website, it’s crucial that they be relevant links. You should strive to get as many different types of relevant websites to link back to you as possible. This includes blogs, social media sites, news articles, local businesses, other industry-specific verticals, etc. When trying to gain new relevant links, try to focus on outreach methods that allow you to create long-term relationships with webmasters.
What is White Hat Link Building?
The term “white hat” refers to a set of techniques used by search engine optimization (SEO) experts to improve their clients’ rankings without resorting to black hat tactics. White hat SEO practices are designed to help users find high-quality content online while avoiding penalties from search engines like Google.
White Hat, Black Hat, and Gray Hat SEO Differences
There are three main categories of SEO: white hat, gray hat, and black hat. The terms refer to the ethics behind each type of practice. White hats follow best practices when optimizing a website; they use ethical means to achieve results. On the other hand, black hats employ unethical methods to manipulate search results. Finally, gray hats fall somewhere between the two extremes. They may not always follow best practices but they don’t necessarily break them either.
Why Do I Need To Build Links
But what exactly does it mean to have a good number of backlinks? And why do we need to build these links? Let’s take a look at some of the benefits of having quality backlinks.
Google has made it clear that it values the relevance of backlinks over quantity. In fact, Google even penalizes sites that rely too heavily on paid links to boost page ranks. So if you want to see an increase in traffic, you need to start building backlinks naturally.
It’s also worth mentioning that backlinks can provide additional value beyond just helping you rank higher in search results. For example, backlinks can help you establish trust with potential customers. If someone visits your website through a link on another site, they might assume that this site is reputable enough to recommend to others.
How to Do White Hat Link Building
So now that we know what we’re dealing with, let’s talk about how to actually build those links. There are several ways to go about doing so.
1) Blog Outreach
Blogger outreach is probably the easiest way to build lots of backlinks because it doesn’t require much effort. All you need to do is reach out to relevant bloggers and ask them to post an article on your website.
If you’re not sure how to do this, here are a few tips:
Find bloggers in your niche who write about similar topics. You can use Google to find these bloggers by searching for keywords related to your niche.
Once you’ve found a few bloggers, reach out to them and ask if they’d be interested in writing a guest post for your website. Be sure to include a link to your website so they can see what you’re all about. You can also submit a piece of content to see if they might be interested in your guest blog posts.
If they accept your request, send them a list of topics you’d like them to write about. Once they’ve written the article, ask them to include a link back to your website.
Conversion rates on this type of link-building strategy are very low. However, if you can get just a few bloggers to agree, it’ll be worth the effort.
Another outreach approach is the broken link-building outreach. You find broken links on a website, and send an email offering your article instead. This method can be effective if you’re able to earn high-quality backlinks.
SEMrush is an SEO tool that can help with this process. It has a feature called “Blogger Outreach,” which allows you to find relevant bloggers and contact them directly from the tool.
2) Guest Posting
Guest blogging is similar to blog outreach except that instead of asking for a link, you make the offer to create a blog post for their website.
This is an effective way to build backlinks because you are offering something of value in exchange for a link. The key is to make sure that the website you are guest posting for is relevant to your niche and has a high domain authority.
Here are some tips on how to find guest blogging opportunities:
1. Use Google search operators.
2. Check out relevant websites in your niche.
3. Use a tool like BuzzSumo to find popular articles in your niche.
4. Find bloggers who accept guest posts by doing a Google search for “your keyword” + “guest post guidelines”.
5. Use a tool like Pitchbox to find guest blogging opportunities.
When you have found a few websites that you would like to guest post for, the next step is to reach out and pitch your ideas. Here are a few tips on how to do this:
1. Make sure you have read and understood their guest posting guidelines.
2. Personalize your pitch.
3. Offer to write a sample article.
4. Be patient and persistent.
If you follow these tips, you will be able to build high-quality white-hat backlinks from the guest post which can earn organic traffic from Google.
3) Creating Infographics
Infographics are visual representations of data that typically consist of charts, graphs, diagrams, etc. They’re often shared across social media platforms and blogs. As such, they’re great for getting more exposure than regular text articles.
You can gain backlinks from infographics when another website uses your infographic and gives you credit, or when someone shares your infographic on social media and links back to your website.
To create an infographic, you can use online tools such as Canva. You can also hire a designer to create one for you.
Here are a few tips for creating link-worthy infographics:
1. Make sure your infographic is well-designed and visually appealing.
2. Use data from reliable sources to make your infographic more credible.
3. Write a catchy headline that will grab people’s attention.
4. Provide an embed code so others can easily share your infographic on their own website or blog.
5. Promote your infographic on social media and other websites to get more exposure.
By following these tips, you can create infographics that will help you build white hat backlinks and improve your SEO.
4) Turn Mentions into Backlinks
Locating your non-linked brand mentions and converting them into backlinks is another great strategy for building white hat links.
There are a few different ways you can go about finding these unlinked brand mentions. The first is to use Google Alerts. Simply set up an alert for your brand name and any relevant variations (e.g., misspellings, abbreviations, etc.), and Google will send you an email notification anytime your brand is mentioned online.
Another way to find unlinked brand mentions is to use a tool like Mention. Mention helps you track all online mentions of your brand in real-time, so you can quickly convert them into backlinks.
Once you’ve found some unlinked brand mentions, the next step is to reach out to the site owner and ask them to link to your site. You can do this by sending a simple email or using a tool like BuzzStream, which makes it easy to track your outreach efforts.
5) Local Directories
Websites that are owned by a business can use local directories to earn backlinks by listing their company. Google also provides free business listings. Creating a business listing is simple and only requires basic information about your company, such as your business name, address, phone number, and website URL.
Local directories are a great way to earn backlinks because they are usually high-quality websites that are relevant to your business. In addition, many local directories allow you to list your business for free.
To find local directories, you can do a Google search for “[city name] directory” or “[city name] business directory.”
For example, if you own a business in Los Angeles, you could search for “Los Angeles directory” or “Los Angeles business directory.”
Once you find a few relevant local directories, you can create a business listing for your company.
Be sure to include your business name, address, phone number, and website URL. You may also want to include a brief description of your business.
Here are some directory examples
1. Google My Business
2. Bing Places for Business
3. Yahoo! Local
10. Angie’s List
11. Better Business Bureau
12. Chamber of Commerce
Some important things to keep in mind when creating business listings:
1. Make sure you include all required information (e.g., business name, address, phone number, website URL, etc.).
2. Use accurate and consistent NAP (Name, Address, Phone Number) across all listings.
3. Optimize your listing by using keywords in your business description.
4. Choose the correct business category.
5. Add photos, videos, and other multimedia to enhance your listing.
6. Claim your listing if it’s already been created.
7. Regularly update your listing to keep the information accurate and up-to-date.
8. Monitor your listing for any negative reviews and take action accordingly.
9. Respond to both positive and negative reviews in a professional manner.
10. Encourage customers to leave reviews on your listing.
6) Leave Testimonials
Sometimes, when you leave a testimonial for a business, they will include a link to your website. A good testimonial should include specific details about how you benefited from working with the business. For example, “I was able to save $100 per month by switching my insurance provider.”
You can also leave a testimonial for businesses that provide services to your industry. For example, if you work in real estate, you might write a testimonial for a mortgage broker who helped you buy your home.
You can also leave testimonials for businesses that sell products or services similar to yours. If you run an eCommerce store, you can leave a testimonial for another online retailer.
The key to leaving a good testimonial is to be honest and share what worked best for you. Here are some tips to help you craft a better testimonial:
1. Find businesses that offer the same service as yours.
2. Write down why you decided to use their service.
3. Include specific details about how much money you saved.
4. Be specific about which product or service you used.
5. Share how long you’ve had the product/service.
6. Provide a clear call to action.
7. Don’t forget to thank them for sharing their experience.
8. Keep track of your testimonials so you can reference them later.
7) Blog Commenting
Blog commenting was once one of the most effective ways to get backlinks to your site. The more comments you made, the more links you received. Unfortunately, many spammers learned of this strategy and started making hundreds of comments on blogs every day. This caused blog owners to start banning spammy comments.
Today, blogging still has value, but not nearly as much as it did in the past. In order to make the most out of blogging today, you need to focus on quality over quantity. You want to comment on relevant posts that have something valuable to say about your niche.
Here are some guidelines to follow when commenting on blogs:
1. Only post comments on blogs that are related to your niche.
2. Make sure you’re adding value to the discussion.
3. If your profile does not add a link, try to add a link to a helpful article or example at the end.
4. Never post multiple comments in a row.
5. Avoid posting too frequently.
6. Focus on quality over quantity.
7. Reply to other commenters’ questions and concerns.
8) Forum Participation
Forum participation is another great way to build backlinks to your site without having to do any additional work. Forums allow users to ask and answer questions within a community. When someone asks a question, members of the forum can respond by answering the question or asking their own.
Forums are divided into different categories based on topic. Some forums are focused on a particular subject while others cover topics such as web design, technology, health, etc. As you participate in forums, you’ll notice that people often refer to websites like yours. They may even mention your name specifically.
To find forums where you can participate, search Google using keywords like “forum” + your niche + “site:” + your domain. Once you find a few forums, join them and start participating. It’s important to note that forums usually require registration before you can access all of their content.
Once you register, you’ll see a list of threads that are currently active. Start reading through these threads and look for questions that relate to your niche. If there aren’t any questions that interest you, create your own thread with an interesting title. Then, write up a detailed response explaining what you’d like to share with the community.
Once you’ve written your response, click reply to send it to the person who asked the original question. Be careful though, because replying to old threads will result in your account being banned from the forum.
When replying to a thread, always include a link to your website. Try to use your best keyword phrase whenever possible. For example, if you sell dog food, don’t just say “dog food,” say “best dog food.”
If you’re new to forum participation, be patient. It takes time to gain trust and become known among the community. But, once you’re established, you’ll receive more opportunities to earn links.
9) Press Releases
Press releases are short articles that are sent to media outlets and bloggers. The goal of press releases is to get your company noticed by journalists and bloggers.
There are two types of press releases: traditional and social. Traditional press releases contain information about your business and its products or services. Social press releases focus on newsworthy events happening around your industry.
The most common type of press release is the one-page version. This is typically used when you want to announce a new product, service, event, or partnership. One-page press releases are easy to write and distribute.
You can also submit longer versions of press releases called multi-page press releases. These are similar to regular blog posts and should have a clear call to action at the end.
10) Become a Source for Journalists
HARO, or Help a Reporter Out, connects journalists with experts they need to report on. Every day, 3 emails are sent out to subscribers. One in the morning, one if the afternoon, and one in the evening. The journalist will post the topic, their contact information, and a brief outline of what their content is about. Then, they’ll ask for submissions from experts, bloggers, or people who have experience on that topic.
11) Create Amazing Content
This advice often generates an eye roll. Content marketing on your own blog provides you with a place to create relevant content for your desired visitor or customer. When you create epic content, you can earn high-quality links from high-authority websites that refer to your content in a mention on their website.
Rather than chasing guest posting opportunities, create long-form content full of statistics, quotes, infographics, and other facts or examples that high-quality websites would want to link to.
What is white hat link building?
The White hat technique to link building is the process of building links from high-quality websites in order to improve the search engine rankings of your website. This type of link building is considered to be more ethical and effective than black-hat methods, which involve buying links or participating in link farms.
How can white hat link building help my website?
White hat link-building tactics can improve your website’s search engine rankings by making your site more visible to potential customers. By building links from high-quality websites, you can improve your site’s link popularity, which is a factor that search engines use to determine how well your site should rank in their results pages.
What are some white hat link-building examples?
Some examples of white hat link building include guest blogging, submitting articles to directories, and creating informative infographics that other websites can share.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.