Using Clicky to Track Your Website Traffic



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What is Clicky?

Clicky is our favorite tool for at a glance analytics.

It serves many purposes including tracking a lead, measuring user interaction, showing us the top pages on our website, reports some keywords used to find our website and more.

While you should still have Google Analytics installed, this is a great daily use tool to measure your website’s performance.

Get Clicky Here: http://clicky.com/100789855

💡 Others have asked: How do I get my website to move up in the rankings?

Which Account Should I sign Up For?

Get Clicky Here: http://clicky.com/100789855.

We suggest the Pro Plus Account or better so that you receive the premium features.

Clicky Plans

Clicky Premium Features

Clicky Premium Features

Setting up your Clicky Account

Once you have registered and purchased your subscription, you’ll move on to set up.

First, Click to add a website and enter your URL. If your website does not use www, then don’t add it to the front

Next, Fill in the following fields.

Mirrors:

If you have multiple domains that point to the same web site (called a ‘mirror’ or ‘alias’), enter their URLs in here, separated by spaces or commas. Otherwise, clicks will only be counted on the site that you entered in the first box. If you have no idea what any of this means, don’t worry about it!
Example site.com, site2.com

Site Alignment and Width:

This is for heatmaps. In order to accurately track clicks on your web site to generate heatmap reports, we need you tell us your site’s width and alignment.

For liquid sites, where the width of your site grows and shrinks with the size of the browser window, select ‘liquid’ for both width and alignment.

Liquid sites that also have a ‘max width’ will not track properly for visitors whose web browser windows are wider than the max width you have defined in your layout.

Most sites have a centered layout with a width that fits a 1024 browser window.

If the exact size of your web site is not listed, round up to the next closest value listed.

Select the ‘blank’ option to disable heatmap tracking for your web site.

On Site Analytics

This is for your eyes only as the site owner and is a premium feature.

Advanced Settings

You can leave these blank unless you specifically have a goal otherwise.

 

Enabling this will replace the last octet of all IP addresses with a “0”. If users from the same subnet visit your site at the same time, they will still be counted as separate unique visitors, as long as they have cookies enabled.

 

Checking this will enable anyone to view your stats without authentication. (Anyone you want to share with, just give them the URL of your dashboard). This does not advertise your stats as publicly available, but there is always the small chance that a random person may find your data if they type in your dashboard URL.

By default, if any page views are logged from a domain other than what you have listed for ‘hostname’ above (e.g. sub-domains, or any third party domains listed in the ‘mirrors’), then this other domain will be attached to the page when viewing your content reports. In most cases this is desirable, but in some cases it may not be. Check this box to force every page to always be attached to the registered hostname.

 

Clicky tries to filter out all robot traffic automatically. There may be reasons why you want this traffic to get logged however, in which case you should enable this preference. NOT RECOMMENDED.

Adding the Clicky Tracking Code to your website

WordPress

 Click here to download

  • Plugin

If you can’t add a plugin, you’ll need to add the tracking code to a header or footer so that it appears on every page.

Account Preferences

In order to see the proper user data, you’ll need to make sure the checkbox is marked to embed visitor actions into report.

box is checked to show user data in Clicky preferences

 

Clicky reports

The Basics

This report is all about the user interactions. In order for a page to rank well on the search engines, it must engage the user.

In this report, you’ll see a snapshot of each item that can also be expanded. The Red and Green % are a sign of an improved or declined score.

These are key to focus on for webpage improvements. The time this report is measuring is this time over last time.

If you have your time (upper right hand corner) set to today, this report is today over yesterday.

If you have it set for the month, then this report will show this month over last month and so forth.

  • Visitors – Total number of visitors to your website (We also call visitors “users”)
  • Actions – Total number of actions the user took on your page. These are things like clicks, plays, comments, downloads.
  • Average Actions –  This is the average of all actions taken per user.
  • Total Time spent on site
  • Average time per visit – How long each visitor stayed on your website
  • Bounce rate – A bounce is generally when someone visits your web page and then leaves without taking any action. Clicky, however doesn’t count it as a bounce if they were on your page for 30 seconds or more, even if they don’t take any actions.
  • Goals – You can set up a goal that is achieved when a visitor lands on a particular page.  Scroll down to the Goals Section for more.

Links

There are other websites that are linking back to pages on your website.

Report shows other websites linking in to web pages on this website

Searches

The Unique option in this report will give you samples of keywords people are using to find your website.

Google now locks up most of the data related to keyword research. You’ll see these listed as [Secure Search]. When we can see the keywords, we need to learn from it. Many of these keywords are showing from other search engines such as Bing and Ask.com.

When you click on any of these keywords, it will show you more information related to each search.

The page they were taken to from this search is shown next to date in your report.

Take a look to see if this page satisfies the user intent. Does it appear to be content that would make someone searching that term satisfied?

If not, it might be worth building another, more appropriate page for that phrase.

The more you review these keywords, the more you will learn what is working on your website so you can do more of that.

💡 People also ask: What is SEO and how to I rank my website?

Locale

This box will show you the location and language of your visitors.

It’s a good idea to look at this from time to time so you can better understand your audience. Are they local, nearby, out of the country?

Clicky Report shows location of web visitors

Visitors

This is a quick glance of the traffic on your website. You can compare time over time, choose a certain date period, save the image, or look at a bar graph of days.

Graph of total visitors to a wbsite by Clicky

Graph comparing this time over same time last year.

Clicky Graph showing visitors comparing this time over this time last year

Don’t worry when you see the drop off at the end where the line goes straight down. That’s current day and the data isn’t there yet. Only worry if you see that for a previous day.

Clearly, your goal here is to have a higher bar this time over last time because it means your visitors have grown.

💡 People also ask: Where can I get the best real estate agent website?

Content

This is a snapshot of what pages people are visiting on your website.

The green and red shows an increase in visits to that page or a decline for that particular time frame.

This is a great way to learn which pages on your website are performing the best.

You can also click through and see top exit pages, downloads, and video plays.

Clicky shows the content pages on the website and which are most visited

Traffic Sources

These are the types of sources generating traffic to your website.

Clicky shows a list of traffic sources for a website in addition to total number of visitors per source.

Searches

Searches is the term for the traffic coming from a search engine. This is most often earned in traffic. These are visitors that typed a keyword into Google, Bing, Yahoo etc. and found your website. Tools like SEMrushcan track your keyword rankings and traffic per keyword.

💡Other people have asked: How can I find out what keywords my website ranks for?

Direct

This is when a visitor comes to your website without being referred by another website through a link.

This could be someone typing in your website URL directly, or someone that has bookmarked your website to return to.

This might be considered the best kind of traffic as it could indicate your brand is strong and/or growng.

Yet, here’s where this gets tricky. There is a considerable amount of dark traffic coming to websites today. Dark traffic is simply visitors to a website that were referred by a URL but data did not pass to reveal the source. Therefore, it appeared as “direct”.

Examples of these would be Apps, SMS or Chat, Some Social Media such as Instant Articles, Email, Secure Browsing (when someone is searching incognito), Bots, and when someone goes from a https:// secure website to http://.

Social Media

The obvious definition of Social Media traffic is anyone that came to your website through a link on a website such as Facebook, Twitter, Instagram, LinkedIn and so forth.

Advertising

Careful here. Clicky can be tricky with what it believes is advertising.

Your pay per click marketing such as Google AdWords, Facebook Ads etc. will show here as advertising if you are using this number in your tracking and reporting.

Sometimes clicky pulls in other websites like Snip.ly as advertising because of the overlay call to action.

Be sure to click open this tab from time to time and check what is showing as advertising.

Links (Referring Traffic)

Inbound links are referrers.

You’ll usually see this tracked as Referrals in analytics, yet Clicky is tracking both inbound and outbound links so they call it “link”.

Essentially, when someone clicks on a link on another website that then brings them to your website, it’s a referral.

These are what we talk about when we say “backlinks”.

Media Searches

Typically these searches are coming in from Google Images.

It means images on your website are indexing in Google’s Image library and users are finding them and clicking through to your website.

If you are optimizing your images for the search engines, by correctly using Title, alt text, captions, and Title Attribute, then you may see this grow.

Image searches are growing and this should be a focus.

E-mail

Some visitors from email are reported here. It’s not an absolute tracking, but is good to see as part of the reporting. The best way to track email visitors is to use tracking URL’s in your emails such as Google URL builder.

Goals

Setting up a goal is like measuring a conversion.

Where do you want the user to go once they visit your website?

Consider using your Thank You page on your IDX website or from your offer to measure a goal as being achieved once they register.

For this to work, you must have the URL to the thank you page.

If you are using IDX broker, your Thank You page is your IDX domain (such as homes.ballenvegas.com) then /idx/thankyou.php as the slug. So it would look like homes.ballenvegas.com/idx/thankyou.php

To set up a goal, find your links in your dashboard and click on goals.

Is it Time for a New Real Estate Website?
Ballen Brands offers a special BREW of real estate agent websites. They are designed by Lori Ballen, a top real estate agent, digital marketing strategist and SEO who generates leads from the web. Built with an SEO focused strategy, this lead generation system offers a robust IDX, cornerstone content, drag and drop home page featuring reviews, community pages, calls to action, pricing tables, featured listings, top blog posts and more, custom templates for frequently used blog posts and pages, on the dash analytics and more. 702.917.0755. http://ballenbrands.com


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