Unbounce vs. LeadPages: The Ultimate Match Comparing Landing Page Software

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LeadPages and Unbounce are two services that offer similar things. Of course, that makes it difficult to determine which one is a better option. That’s why we’ll be covering the many differences between the two. 

In this article, we will cover:

  • Similarities between LeadPages and Unbounce
  • Differences between the two services
  • Tools that can and can’t be found on either service
  • What aspects make one of the particular services better or worse for you individually

Naturally, many other details regarding both LeadPages and Unbounce will be discussed as well. All of this will help each individual determine which website and service is better for their personal needs.

Brief Overview of Both Services

Before going into greater depth regarding either service, we’ll start with a short overview of each.

LeadPages Overview

  • Price ranges from $37 to $321 per month
  • Has a free trial of 14 days
  • Discounts can go up to 39% on annual plans

LeadPages is admittedly a relatively new entry into this market, but despite that, it has done very well in helping customers create high-converting landing pages for their sites. 

As of right now, LeadPages has at least 45,000 consistent users. The main draw is the ability for even people with poor tech skills to convert clicks to customers.

Key Features at a Glance

  • Email Trigger Links
  • Simple Drag and Drop Editor
  • More than 40 Standard Integrations
  • At least 10 Opt-in Text Campaigns
  • Site templates that are Mobile Responsive
  • A/B Split Testing that is Unlimited
  • Offers a Free Custom Domain
  • Offers Free Hosting
  • LeadDigits
  • Leadboxes
  • Integration with Facebook
  • An Unlimited Number of pop-ups, landing pages, and alert bars

Support Offered by LeadPages

The amount of support you get from LeadPages depends on how much you are paying: standard service users only receive email support. But those that subscribe to the Pro plan get both email and live chat. 

Advanced users, the highest tier, also get access to priority phone support. In addition, LeadPages has a reputation for possessing quick and helpful tech support.

Pros and Cons


  • Offers vast resources for getting started on the platform
  • A straightforward interface that utilizes a drag and drop editor
  • Many templates to choose from
  • It has a 14 day free trial period
  • Has many optimization and conversion tools
  • Possesses many functionalities: can even be used to make a website


  • Does not have full customization control for standard templates
  • Less style and customization options than some competition
  • A/B split testing is only available for high tier, more expensive plans

What Does LeadPages Excel At?

As the name implies, LeadPages is primarily designed around capturing and keeping leads. It allows its users to publish alert bars, pop-ups, web pages, and more with great ease. 

All of those are excellent exit-intent options that go a long way to generating more leads. For creating a constant stream of leads for your business, LeadPages is a solid choice.

Unbounce Overview

  • Price ranges from $80 to $300 a month
  • Offers a 14-day free trial
  • Discounts go up to 20%

Like nearly all landing page builder services, Unbounce allows customers to create a landing page and conduct A/B testing on those pages before they are used. 

It has at least 15,000 consistent users. 

Unbounce allows users to perform marketing automation, split testing on pages, customize pages to personal preference, and track the performance of any or all of your landing pages. 

Key Features at a Glance

  • Has an Unsplash photo library
  • Possesses an auto-image optimizer
  • Has Accelerated Mobile Pages
  • Possesses Dynamic Text Replacement
  • Has A/B Testing
  • Has Advanced Targeting and Scheduling
  • Uses Real-Time Conversion Analytics
  • It offers a drag and drop editor
  • Includes smart traffic
  • Has one to one onboarding and training 

Support Offered by Unbounce

One significant advantage that Unbounce has over LeadPages is that its customer support is not affected by the type of membership a customer has. 

Generally speaking, Unbounce offers customer support options that include mail, live chat, email, and phone calls, all of which are available 24/7.

On top of this, Unbounce support is not limited to customers alone. Customer service is also extended to participant inquiries, free trials, media, and partnership inquiries. They will even offer their time if you have questions for a specialist regarding the best tools for precisely this type of thing.

Pros and Cons


  • Unbounce specializes in security and offers many security settings
  • Possesses very high page loading speeds
  • Customization options are incredibly flexible
  • All Unbounce users have A/B split test functionality
  • Very easy to use, with complete design control down to the pixel


  • Slightly more expensive than LeadPages
  • Split tests for landing pages can only be done if Unbounce created them
  • Has fewer landing pages templates than LeadPages, 125 compared to over 500

What Does Unbounce Excel At?

Generally speaking, Unbounce is an excellent tool for conversions. It’s excellent at building high conversion landing pages. The drag and drop tool offers a fast way to increase traffic conversions from your pages.

Comparison of Key Aspects

Here, we will cover many criteria and determine whether LeadPages or Unbounce comes out on top.

Purpose of Service: LeadPages can build landing pages but could also be used to create an entire website. Meanwhile, Unbounce specializes in creating sticky bars, pop-ups, and landing pages. 

Depending on your purposes, either one could work, but LeadPages offers the potential to do more.

Editor Tool: Both LeadPages and Unbounce have a drag and drop editor interface. However, LeadPages also has a static editor, so it wins here as well.

Template Options: LeadPages offers more than 500 templates, ideal for various industries with relatively little customization required. 

Meanwhile, Unbounce only offers 125 templates, making LeadPages the objectively superior option for versatility. 

Functional Limitations: LeadPages allows users to make any number of alert bars, pop-ups, and several pages regardless of your subscription plan. 

Unbounce limits these based on your subscription plan, thus making LeadPages a better option once again.

Suitable Users: LeadPages is designed with beginners in mind, making it ideal for newbies, freelancers, growing companies, and more. 

Unbounce is designed more for advanced marketers and agencies. Which one is better is based on which bracket the customer fits into.

Free Trial Period: Both services offer a free trial period of 14 days.

Minimum Price: LeadPages has a minimum price of $37 a month, while Unbounce has a minimum price of $80 a month. LeadPages is the better option for individuals on a tighter budget.

Both LeadPages and Unbounce offer the tool one would need to create high conversion landing pages. 

That being said, there’s no need to compare the two based on whether or not they can do the bare minimum. 

But based on what was discussed in the comparison above, LeadPages appears to be the better overall choice.

Customer Ratings for Both Services

Capterra: 4.6/5 for LeadPages, 4.6/5 for Unbounce

Trustpilot: 4.6/5 for LeadPages, 3.7 for Unbounce

GetApp: 4.58/5 for LeadPages, 4.6/5 for Unbounce

Software Advice: 4.6 for LeadPages, 4.6/5 for Unbounce

G2: 4.0/5 for LeadPages, 4.4/5 for Unbounce

TrustRadius: 8.8/10 for LeadPages, 8.7/10 for Unbounce

The overall average rating for LeadPages is 4.46/5, while the average rating for Unbounce is 4.38/5. 

These are very similar ratings, meaning that customers find both sites to be of roughly equal value on average. 

The ‘better’ service is primarily subjective.

Summarization of Similarities and Differences

For the ease of making a decision, we’ll summarize the things both Unbounce, and LeadPages have in common, as well as what they don’t.

Shared Features

  • Both sites offer pre-built templates to use
  • Both sites allow users to customize landing pages
  • Both sites have a drag and drop editor
  • Both sites have exit intent features regardless of subscription plan
  • Both sites offer a 14-day free trial

Unique Features

Primarily, LeadPages has more flexible integration, especially if you are trying to integrate into a site that already exists. Unbounce, on the other hand, requires a subdomain on its site. 

LeadPages is also a cheaper alternative. There are some other significant pages, of course.

  • LeadPages limits A/B testing to higher tier memberships, but Unbounce offers it to everyone
  • LeadPages allows integration into Facebook, but Unbounce does not
  • LeadPages allows unlimited page creation, Unbounce has page limits based on payment plans
  • LeadPages is a significantly cheaper option, being nearly half the price at the minimum cost

Where Does LeadPages Outperform Unbounce?

LeadPages is newer than Unbounce by a few years and offers an experience that allows even beginners with little to no coding experience to use it. 

It has far more pre-built customizable templates than Unbounce does, possessing more than 500 on that front.

A large number of templates also means there is greater variety. They are all sorted by parameters, making them easy to browse. You can also search through these templates based on the type of industry they are suited for.

It’s also worth noting that, as mentioned above, LeadPages is much cheaper than Unbounce for all of its plans. So $37 at minimum, compared to $80, is a pretty severe price drop. 

Granted, LeadPages does not offer all features at all prices, but if it has what you need at a more affordable price, all the better.

Facebook integration is the other feature that is unique to LeadPages and gives it an edge over Unbounce

That said, it also has fewer integrations overall than Unbounce, which is something to consider.

Where Does Unbounce Outperform LeadPages?

Launched in 2009, Unbounce is one of the first landing page builders to make a name for itself on the market. Being the older service, it has many high-end clients, including but not limited to the New York Times and Hootsuite.

Generally speaking, Unbounce has a better page editor, at least regarding ergonomics and ease of use. In addition, the lack of a static editor means there’s less interference with the drag and drop editor used by Unbounce

Another unique edge that Unbounce has over LeadPages is the aforementioned A/B split testing feature, available for all plans. LeadPages only offers that at higher-priced memberships. On top of that, Unbounce has a dynamic text replacement tool.

With this tool, you can create landing pages based on the most often searched keywords by your users. 

This allows you to customize info on your landing page to match your visitors’ needs. You could have your site display a particular message only to visitors from a specific geographical area, for example.

 Final Summation and Verdict

Both Unbounce and LeadPages have pros and cons that make it so that neither one is objectively superior to the other. It comes down to your specific needs when creating a landing page.

For example, LeadPages is simple and easy to use and offers a lower price, but it also provides fewer features at the baseline level than Unbounce does. 

Unbounce offers more customization options than LeadPages but lacks some crucial integrations like Facebook, even though it has more integrations overall.

The most important thing is to take stock of your business and goals and determine which service will better meet those needs. But of course, it’s not like you have to commit any amount of money to either service before testing them out.

After all, both services offer an equal trial period of 14 days, meaning you can go through all of their features without spending a dime. 

This is the course of action we recommend the most, as nothing will help you decide more than personal experience with both services and everything they have to offer.

Of course, this article may have helped decide which service to try out first, though we suppose it doesn’t matter much as long as you equally consider both options to the extent you feel is necessary.

Lori Ballen SEO

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