Trust badges are an increasingly popular way for companies to demonstrate their credibility and build trust with customers. They can help users distinguish between authentic sites and spoof sites or phishing scams.
What is a Trust Badge?
Trust Badges are a sign of quality and safety for websites, helping to ensure the site’s authenticity. In addition, they can help users distinguish between authentic sites and spoof sites or phishing scams.
It’s an image that can be used in combination with the URL of a website to indicate that it has passed certain security tests.
How do Trust Badges Work?
Trust Badges are images, icons, or logos that are called out by the web page. The badge helps users recognize that your website is using HTTPS (also known as HTTP over TLS or SSL), which means that data sent between your site and your user’s browser is encrypted — this protects their privacy and security.
Trust Badges are usually used to indicate that the site is authenticated, which means a legitimate organization owns it.
Authenticated sites show they have passed specific security tests so users can verify they are safe and authentic.
Trust badges are typically created by security vendors or other companies that offer verification services for websites.
Types of Trust badges
There are two types of trust badges:
Domain Verification Badge
Domain verification is the most basic type of trust badge. It verifies that a website is registered to an actual person or company who legally owns the domain name. In addition, the site’s URL shows the verified brand name, which lets users know they can trust their connection.
Extended Validation (EV) Badges
Extended Validation certificates provide the highest level of authentication for websites. However, extended validation requires organizations to verify their identity and ownership with thorough background checks before receiving this high-security designation.
These sites display a company or personal name along with the verified business or organization logo in green next to the URL, making it extremely difficult for phishing scams to appear legitimate.
Should I Add Trust Badges
Adding trust badges to your website is a quick and easy way to demonstrate that it’s authentic.
Using HTTPS helps protect visitors from man-in-the-middle attacks, where hackers could compromise their connection to the site.
This security prevents hackers from injecting any malicious code or content into pages users see when visiting your website.
Trust Badges are an integral part of building brand reputation online through authenticity, security, and privacy.
In addition, Google has started using HTTPS as a ranking signal in search results, meaning sites that use HTTPS will rank higher than those that don’t.
Are Trust Badges Free?
Trust Badges are a popular way to demonstrate authenticity and security, but they aren’t free. For most badges, the cost depends on the number of domains you want to cover or reserve for your account if you manage multiple sites.
It’s essential to look closely at all costs associated with trust badges before deciding which one is right for your website.
Who Can Add a Trust Badge?
Most companies that offer HTTPS support also provide tools or services to add a badge when a site is secured automatically.
If you don’t want to use a badge from the company hosting your website, it’s possible to add badges through code snippets provided by third parties.
While this is more time-consuming, it can provide more flexibility if you need or want to change which badges are shown or the image itself at any point.
Trusting Trust Badges
The value of displaying trust badges on websites has grown among companies who want their site visitors to feel safe. These days they’re typically included as part of an HTTPS implementation, but not everyone uses them correctly or makes sure not to mislead customers with incorrect information.
Especially in the early days of HTTPS, there were a lot of companies that used them to claim they had been certified without actually being authenticated or validated by the security company.
In addition, some browsers have made changes that will cause trust badges to display when a site is not entirely secure.
This can trick users into thinking a website has higher levels of security than it does.
If you’re going to add trust badges to your site, make sure they are being displayed correctly and accurately for your visitors!
How Do You Get a Trust Badge on Shopify?
If you already have an e-commerce store on Shopify, there’s no reason you shouldn’t be displaying trust badges as part of your site implementation!
To start, you can purchase them directly from the Shopify platform, such as with their Comodo Secure Seal.
However, many third-party trust badge providers offer great options that will work just as well, sometimes at a lower cost than using one available through your site provider.
Where to Get Website Trust Badges
Trustlock: Trustlock offers a variety of trust badges, including Symantec Norton Secured Seal, Trustwave Web trust Seal, GeoTrust True BusinessID with EV SSL, and more. This badge provider gives you access to multiple options that can help improve your site’s authenticity and security.
BuySafe: BuySafe offers an A+ rating on the Better Business Bureau and is regularly reviewed as a high-quality trust badge provider. They provide multiple security seals for your website, including Symantec Norton Secured Seal, Comodo Secure Site Seal, McAfee Secure Site with Privacy Shield, McAfee SECURE Trustmark, and more.
WOT (Web of Trust): WOT is one of the most popular trust badge providers on the Internet; they’ve been around since 1998!
This platform provides badges for identifying authenticated websites that are safe to visit, displaying in both browser bars or separate windows.
It also offers reviews from users who have visited sites using their service, which you can incorporate into your site’s experience.
SSL Shopper: SSL Shopper offers over 100 different badges that you can use on your website.
This badge platform offers an SSL compliance checker along with security seals from Symantec Norton Secured Seal, Comodo Secure Site Seal, McAfee SECURE Trustmark, and many more.
They also offer a free toolbar for websites looking to provide users with the most accessible access to their trust ratings.
Trust Guard: Trust Guard helps protect your site by providing tools for increasing site security or safeguarding visitors against attacks.
One of its most popular products is the TrustedSite seal which looks good on sites selling e-commerce items or services online because it’s one of the few that validate domain control.
Trust Guard also offers a postcard-sized SSL certificate that can protect access to your site through the same 256-bit encryption used by banks.
Trust & Safety Web: Trust and Safety Web provides three different trust seals: Symantec Norton Secured Seal, Comodo Secure Site Seal, and DigiCert Trusted Site Pro with EV certs.
This trust badge provider also offers a browser watchlist for watching malicious IP addresses via email alerts and giving users the option of blocking scripts from domains flagged as suspicious.
What to Look For in a Trust Badge Provider
Price: Because trust badges are just simple images, they have very little overhead, so you should not have to pay an arm and a leg to use them.
Some services even offer free trials or free versions for testing out their features before deciding to purchase the whole package.
Seals & Ratings: Be sure that each seal you’re considering is from a reputable security organization. It’s also good if the badge provider has different types of seals available for use on your site.
Ease of Use: If you decide to go with third-party trust providers over those offered through your website platform itself, make sure you can easily integrate these badges into your site’s design.
It’s also vital that you can control where these badges are located on your site, what they look like, and how often they update.
All of the Trust Badge providers offer simple ways to test out their service before making a purchase or signing up.
Testing is very important because if you cannot see them working for yourself, you will have no idea how much benefit they provide your website to protect visitors.
How to Add Website Trust Badges
Once you’ve chosen the trust badge provider that works best for your e-commerce site, you can implement trust badges naturally by adding them as images to your page.
To do this, start by finding out where you want to place it on your page code, make sure the image name matches the link given to you during the order checkout, and insert it into your HTML or markdown code where you want it displayed on your website.
Remember that if you’re using Shopify, most badge providers will provide a snippet of code with which all you have to do is paste into the text widget of your site’s design!
By doing so, users can easily see which sites are trusted with high levels of security directly within their browser window.
Why You Should Get SSL Trust Badges
Display of trust badges on your site can help improve its overall security and its visitors by pointing out which sites are safe and authentic.
It provides a positive experience for customers. It can also help search engines identify secure pages.
Get Your Own Trust Badges for Your eCommerce Site.
To include trust badges on your site, sign up with one of these providers and place their code on every page you want to display a badge. Within 24 hours, you should start seeing them appear on your website!
Trust Badges are not just for websites selling high-ticket items or services; they can be used to improve the security of any domain.
By displaying trust badges correctly and accurately, you’ll help increase safety for customers browsing online and ensure successful results in search engines.
The most important thing is that these companies work to provide safety and security for visitors to your website and keep you protected from phishing scams and malware!
Trust badges will help make your online store more secure and provide trust to your customers, which is especially important in e-commerce, where you’re dealing with an increased amount of fraud. Protect your site’s security by implementing the right badge platform into its design.
Are there different types of trust badges for e-commerce sites?
Yes, although not all companies offer the same types. Some badge providers only provide one type, while others provide several options to choose from. Look around and find out what works best for you!
How often do trust badges update?
This mainly depends on your provider; some will refresh their badges daily while others do it weekly or monthly. Regardless, they should always show accurate data about your website that reflects its security status in real-time.
What does SSL (Secure Sockets Layer) certification mean when it comes to websites?
The SSL certification ensures that no sensitive customer information is sent over an unsecured network connection to the server where the store collects it.
This guarantees the safety and privacy of internet users shopping online with your website!
What happens if I don’t get a trust badge for my site?
Without an SSL certification along with a trust badge, your customers will not be as secure, and you could potentially lose them to other sites that provide better security.
Where should I place the HTML code given by the trust verification provider?
You can put this code anywhere on your website but make sure it’s visible because visitors cannot check any security information without it; placement near checkout pages is usually best.
How does Google treat websites without SSL certificates and displayed badges?
If your website does not have both SSL certification and has no trust verification badges, you’re likely to see a poor PageRank and performance in search engines.
In actuality, Google could even block your site from crawling altogether.
What will happen if I add a trust badge to my site, but it doesn’t display correctly?
If you add the HTML code provided by your provider but cannot view the badge, then make sure you’ve inserted it on every page of your store that should be displaying it.
Some providers automatically show badges for all pages, while others require manual submission of each one.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.