Having a presence on social media is more important than ever for brands and businesses. Whether you do your own marketing or you have a marketing team, social media tools can help ensure your time and money spent on social media bring the most returns possible for your business.
Social media analytics tools use algorithms to aggregate useful information about your potential clients or customers, as well as your competitors. They also analyze data about the likes, shares, replies, and link clicks that your posts receive so that you can examine the impact of each post.
Most of these tools are paid subscriptions. However, many of them have free trials or free versions, with the option to upgrade to a paid version with more features.
Here’s a look at the features of 23 top analytics tools for social media marketing.
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Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.