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While I share money-making strategies, nothing is "typical", and outcomes are based on each individual. There are no guarantees.
Pinterest board sections are not decorative.
They’re structural.
Most people either create too many tiny boards or dump everything into one messy board.
Both hurt distribution.
Board sections let you go deep without going wide.
Here’s how to think about them properly.
A board should represent a strong primary keyword.
A section should represent a sub-intent of that keyword.
Example.
Main board: Affiliate Marketing for Beginners
Sections:
Amazon Affiliate Strategy
Pinterest Affiliate Traffic
Email Funnels for Affiliates
High-Ticket Affiliate Programs
Affiliate Disclosure & Compliance
One authority hub.
Multiple focused angles.
Pinterest sees depth.
Another example.
Main board: YouTube Monetization
Sections:
Ad Revenue Strategy
Affiliate Links on YouTube
Long-Form Video Strategy
YouTube Shorts Strategy
YouTube Analytics Tips
Instead of five scattered boards, you build one concentrated topic cluster.
If your niche is Substack Growth:
Free vs Paid Strategy
Welcome Email Optimization
Substack Recommendations
Paid Vault Ideas
Subscriber Retention Tips
That builds authority inside one ecosystem.
If you’re in Personal Finance:
Budgeting Systems
Side Hustle Ideas
Debt Payoff Strategies
Investing Basics
Money Mindset
Still one board.
Clear depth.
If you teach Digital Product Creation:
Ebook Creation
Course Platforms
Sales Pages
Launch Strategy
Email Sequences
See the pattern?
Board = main keyword.
Section = supporting intent.
When should you use sections?
When the subtopics are tightly related.
When you want to build authority without fragmenting boards.
When you’re creating content clusters.
When should you not use sections?
When the topic is large enough to stand alone as a completely separate keyword ecosystem.
Pinterest rewards topical clarity.
Board sections let you organize without weakening authority.
They keep your profile clean.
They keep your keyword clusters strong.
And they help Pinterest understand exactly what you’re about.
I’m Lori Ballen. I specialize in Pinterest strategy and search-driven traffic systems that turn structured boards into compounding visibility engines.
If you want help restructuring your Pinterest profile strategically, join me inside Blueprint Coaching where we build it step by step.
