In this webinar, Lori Ballen discusses the future of online marketing, including
**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.[00:05] It has been a minute since I have done a Webinar and I’m trying to get my system going and my facebook live going at the exact same time an realized that things have changed with facebook live. [00:19] Now you have to have the phone turned the other direction, yet my tripod doesn’t go that direction, so threw me for a loop so I have propped my phone up on a box so that we have that. [00:31] Can everybody hear me? See Me? Okay, there we go. Now the live cameras should be able to see me and on the Webinar now as well. So I’m on live and I’m on the Webinar. Yes. Okay, let me open my questions here so I can kind of see. There we go. We got Eric, we got Hugo, Nathan, Brett Bishop. Hey Brett, how you doing? Rebecca? Sandra, Mark Reed, we got all you guys on the Webinar and then I’m looking over here at facebook live. We’ve got Mike Green, we’ve got Alex, Margaret from Cape Cod. Okay. So here’s what we’re doing. [01:32] Multitasking is a lie, people. It is a lie. You cannot facebook live and Webinar at the same time. You know, I can, but not very well. Clearly. I need to get more help. Okay. [02:19] Sabrina and I recently took a trip out to Boston for the Inbound marketing convention. So we went to a couple conferences this year. One was terrible and I can’t even remember which one. It was, some kind of digital summit and the other one was inbound in Boston where Sabrina learned how to ride a bike. It was fantastic.
Sabrina Rides A Bike[02:46] For those of you that are brand new to me, my name is Lori B
Databases[05:27] Now, let me first address the real estate industry specifically. I am concerned about the real estate industry as a whole and I will say that I think iwe’re going to run into more and more challenges with the large portals and the things that they’re doing and red bricks or purple bricks or red door, whatever they are, all of these companies come in and, and I think they’re gonna start hiring on the real estate agents to start putting them on salary and a lot of people will fold in. [06:01] I think it’ll take a while for this major transition. And I think that real estate agents who work their database at a super high level are going to be the ones that are still standing as this all shifts and changes. I believe that the real estate agent that cultivates their database, has house warming and holiday parties that nurtures their contacts is going to have a loyal following. You’re going to have people that love you and treasure you and aren’t going to be as likely to go over to sell their house online or buy one online. Right? So that’s what I believe is going to happen. I think we’re going to see a lot of real estate agents fold in to salary positions with a lot of these large companies over a certain amount of time. [06:48] I believe my biggest tip for you that are real estate agents right now is have a
Chatbots[07:27] One of the biggest things that we’re going to start seeing a ton of is chatbots. How many of you guys right now are already using chatbots? Chatbots are the future. They are everything. If you’re going to invest in something, you guys want to start investing in chat bots right now. At Ballen Brands, we are integrating chatbots. We are going to be able to help you get those set up and help you build your funnels and your flows. Jeff also worked with turbo dial that handles all of our text, auto dialing and our autopilot Isa campaign to set up some keyword generated bot responses. [08:59] Here’s the caveat with these chatbots. They are work, and I mean WORK. It is like setting up an email campaign on steroids because you have to predict what kind of response your buyer or seller is going to have. And so you want to set up like multiple choice answers for them to um, to respond to. [09:29] Here’s how it works. Let me put it this way. Alright, so I’m going to go over to the Ballen Brands Facebook Page. Watch how this works. I didn’t understand this at first, but this is really cool. So I’m going to go to my facebook business page. For those of you that are here, you’re not seeing it. Um, you’re not seeing the computer screen, but
Now, if you get all excited about this and you want to set up afterwards, let us know that you’re interested in this. I’ve got a link to some software you can check out. I think that’s coming later today and we can talk to about helping you build out your funnel as well. Now what I’m going to do here is I’m going to click on send message. Okay? Now look what just happened, send message. Look what just happened. It says, um, which, oh, I’m logged in our day, I think.
Okay. I should have really practiced this. Sabrina says, Click test button. Hold on. There we go. Thank you. Sabrina. Sabrina’s baby. By the way, I’m Sabrina is my guru assistant and my daughter and she is our funnel. The funnel whisperer. She builds out all the funnels, so she’s teaching me so that I can teach you guys at the same time. All right, so here’s what happens. Somebody clicks on send message and they get immediately get a message back.[11:28] Hold on. She’s telling me how to, how to use it. Tell me that again. So hit that hit test button. [11:38] Yeah. [11:39] Click test button type. Get started. Then type. Okay. I’m just trying to reset the Bot, you guys so we can see what it looks like from the beginning. There it is. Okay, now we’re reset. So when they click the button, they will go right to. [11:56] Okay. [11:56] Um, this rain here and it says hi Laurie. So it’s going to put in their name. It’s going to call them by their name because this is gonna. Come through facebook. Now, here’s the deal. The second that they send a message, you now have permission to market to them through your facebook Chat Bot. Now there’s some rules, regulations. I’ll be putting this all into a blog for you so that you understand, but you can market them unlimited times, the first 24 hours and then after that, if there’s a reduction, they have an unsubscribe option. You can’t market to them when they unsubscribe, and then when they. Everybody’s messaging me, I swear I turned off all my notifications. I’m still getting them because I’m on facebook. I’m the. [12:40] When they unsubscribe, if he ever
So instead of using a chat software like desk or Zopa, now we’re using facebook chat, so when they click that button, now we’re going to be able to have a conversation with them over facebook messaging and it’s going to also subscribe them now to our chat bot where we’re going to be able to promote other things to them so they might. This might pop up on your real estate website and I might say, hi, thanks for visiting. Are you looking for, do you want to see the hottest properties today? Or whatever, and they might click a button, a message, and then you have three other choices.[15:25] Great. Are you looking for up to 300,000, up to 400,000, 500,000 or whatever. Then you can return with the link. They’re already on your website. Now they can click a button and go right to the page on the website that they want. You’re actually directing them while they’re on the website, helping them get past all that noise and go right to whatever it is where they want, and now you’ve captured their information. You could also say, are you interested in seeing what the real estate market is doing today? Are you interested in getting a value for your home today? They clicked a button, yes. It goes to the next screen. It says, great, how long have you lived in your house? Five years. Ten years, or what year is it? Or whatever. And then it can say, put in your email and then you were to send it to them afterwards or something. [16:04] If this is absolutely the future, it’s astronomical how fast this is happening. Okay. So we all need to be on getting our chat Bot on. This is a big, big deal. Um, okay. So that’s what I wanted to show you today for chatbox. Now let me show you something else that’s really cool. Well, I got my screen open year another. So, um, people have asked me over and over again, do I believe websites are going to be around? Well, yes, absolutely. There’s different reasons to have websites. If for nothing else, it might be to showcase your Idx to and give your buyer someplace to shop. It might be to sell products and I have an