Great marketing includes building a contact list. Text mail is a popular form of contact list building, in which people opt-in to receive text messages from a company or individual. This type of marketing allows you to reach a large audience with your message quickly and easily. That being said, there is a right way, and a wrong way to start a text mail campaign.
What is Text Mail Subscriber?
A text mail subscriber is someone who has given their express consent to receive promotional or marketing messages via text message. That sounds simple enough, but there are some important things to keep in mind when it comes to crafting your opt-in strategy. In this post, we’ll explore what constitutes express text mail consent and provide tips for getting your subscribers on board.
Text mail subscribers generally provide their contact information to the sender in exchange for receiving periodic text messages from them. The sender could be an individual, organization, or business. Text mail subscribers generally have some level of interest in the content that the sender is sending out. They may find the content useful, informative, or entertaining. The sender may also offer some type of incentive for subscribing, such as discounts or exclusive content.
Text mail subscribers generally have to opt-in to receive messages from the sender. This means that they have to consciously provide their contact information and agree to receive text messages. Once they have subscribed, they can usually unsubscribe at any time if they no longer wish to receive messages.
Text mail subscribers can be an important part of a sender’s audience. They can help to spread the word about the sender’s content and bring in new readers or customers. If you are a text mail subscriber, be sure to keep an eye out for special offers and discounts that the sender may send your way!
Getting Express Consent
When it comes to text messaging, express consent is key. Google defines express consent as “a clear and affirmative action by a consumer combining an acknowledgment of the promotional nature of the messages they will receive, with a demonstration of their free choice to receive them.” In other words, your subscribers need to know that they’re signing up to receive marketing messages from you, and they need to do so willingly.
There are a few ways to get express consent from your subscribers. The most common is to include a call-to-action (CTA) in your marketing materials (e.g., “Text KEYWORD to opt-in”) that clearly explains the promotional nature of the messages they will receive. You can also include an opt-in form on your website or in your app. Once you have express consent from a subscriber, be sure to keep a record of it so that you can reference it later if needed.
Tips for Getting Text Mail Subscribers
Now that we’ve gone over what a text mail subscriber is and how to get express consent, let’s take a look at a few tips for getting people to subscribe to your text messages.
1. Make it easy to subscribe. Include a clear CTA in all of your marketing materials and make sure that your opt-in forms are easily accessible.
2. Offer an incentive. People are more likely to subscribe if they know they’ll be getting something in return. Offer discounts, exclusive content, or early access to new products or services.
3. Keep your messages relevant. No one wants to receive irrelevant marketing messages. Make sure that your texts are targeted and relevant to your audience.
4. Respect their privacy. Text messaging is a personal form of communication. Be sure to respect your subscribers’ privacy and only send messages that they would be interested in.
5. Allow them to opt-out. Include an unsubscribe option in all of your text messages so that people can easily stop receiving messages if they no longer wish to do so.