As real estate agents, we want to make sure that we create blogs that will rank on search engines and generate leads, while also providing value to our clients. While the “Home Buying Process” and “Steps to Selling a Home” are great pieces of content to have accessible on your website, they are not the blogs to get you those results.
You Don’t Always Have to Focus on Real Estate
When creating a blog, you want to make sure that your content is relevant, hyper-local content that the community you are focusing on will find valuable. Not everyone is looking to buy or sell a home at that moment, so the blogs that you are writing must be something that pertains to those people, as well.
Why is this important?
When you write about something other than buying or selling a home, you are reaching out to an entirely different group of people in the community you are looking to market to. Although they may not be looking to buy or sell a home at that moment, they may keep you in mind when they do, because you provided them with relevant content.
Keep in mind that when you are providing that valuable content, the search engines are watching (and rewarding). They are seeing that people are visiting your site and are finding content that works for them. When another person is searching for that same content, you are more likely to show up on their search. This pattern continues as long as people are finding your content valuable.
If Not Real Estate, What Do I Write About?
This is going to change depending on your area. Each city, state, and country has a different set of items that they find valuable. It is not going to be the same everywhere. This is where you need to get creative.
What I have done is created a community group for my niche: Summerlin. In this community group, I have over 1,600 members that are all residents of Summerlin, Las Vegas. Who knows Summerlin better than the people who live there? Do the same thing with your local community.
I will go into my Facebook group and I will ask, “Who do you recommend for an Animal Hospital in Summerlin?” and wait for the responses — and people will respond.
Here is an example of a post that I submitted for a blog on best places to get a massage/facial in Summerlin:
Now, when you create the blog, make sure that you specify that these were chosen by the locals. As stated previously, who knows the area better than the people who live there?
With this article, we included an interactive map, courtesy of the Google Maps Builder. This allows your visitors to click and see where each item that has been suggested by the locals is relevant to where they live.
Now, this map may not always be relevant. If you are asking the locals, “What is the best way to stay cool in the Las Vegas heat?” a map will not be needed, as there are no locations to reference for a topic like that.
That’s Great Information, But How Do I Get A Lead From This?
While this is a great way to grow on search engine rankings and bring visitors into your site with valuable content, you want to provide an option to capture a lead at that moment.
Remember, value is key. If they are reading your article, because they want to find a local hair stylist, provide them with an opportunity to download a document with coupons for each of the hair salons listed. Contact the locations/people you are referencing and see if you can get a special ad or promo code for mentioning their business on your blog.
If you are writing an article on best drinks to keep you cool in the summer, create an ebook with recipes for the concoctions you have listed. Be creative and think VALUE. What would your visitors want to download and have access to?
For Easter, we created a printable list of all of the Easter egg hunts happening in Summerlin along with a map image with pins dropped for each of the hunts, so parents could find the one they wanted, or go hopping from hunt to hunt.
When you create a PDF, make sure you have a lead capture system to gather their contact information prior to accessing the PDF. I use a system called LeadPages, which offers a function called “Lead Boxes.” These boxes are very simple to create — simple plug & play technique. Use a lead capture system that works best for you.
How Can I Learn More About This?
If you follow this method, as well as other SEO techniques as mentioned in The Ballen Method Curriculum and SEO Curriculum in The Ballen Academy, you can achieve the goals that you set out in your internet marketing.
This blog is based on a lesson taught on Lori Ballen’s Learn with Lori, Live calls, where Lori teaches valuable information on internet marketing, lead generation techniques, and more LIVE. Want more information like this? Join in, today.