The world of real estate marketing has been transformed in just the last ten years, in large part, thanks to social media.
According to the National Association of Realtors, nearly 40% of new homebuyers in 2020 reported that they either found their realtor or a home they were interested in buying on social media.
Even more shocking is that the same organization expects this number to balloon to 60% (or higher) in the next 24 months – if not sooner.
It’s never been more critical to get in on social media marketing as a real estate agent or agency than ever before.
Unfortunately, most real estate professionals don’t have the time (or the inclination) to learn a brand-new form of marketing – especially one as fast-paced and ever-changing as social media – while juggling all of their other responsibilities.
Thankfully though, with the help of the best real estate social media marketing companies around – like the ones we highlight below – you won’t have to handle the heavy lifting of social media marketing on your own any longer.
Below we highlight top options in the real estate world today that you’ll want to consider the kinds of social media marketing experts that can help you get more leads, close more deals, and generate real wealth in the world of real estate faster than you’d have been able to alone.
Let’s get right in!
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Far and away one of the most popular real estate marketing platforms on the planet today, ParkBench is a real estate marketing organization that helps agents better position themselves as the “go-to” option in their area almost immediately.
Helping agents build better social media profiles designed to increase their credibility, authority, and marketability even in some of the most competitive real estate markets in the United States, the full suite of marketing solutions from ParkBench may be unmatched.
Best of all, pricing from ParkBench for social media management solutions (all of which are totally “done for you” and hands-free for agents and agencies) is tied directly to your local real estate market.
This means that if you live in a super competitive urban area, your marketing expenses with ParkBench will be a little bit higher, but if you live in a more suburban or rural area, you won’t have to pay nearly as much.
CityBlast is another super popular social media marketing agency for real estate agents, agencies, and organizations that offers locally targeted social media campaigns and services that have a long track record of success.
One of the most attractive things about CityBlast is the affordability of its social media marketing plans. Pricing starts at $15.99 per month depending on the package that you choose and expands upwards to $429.99 per month, making it some of the most affordable social media marketing options in the real estate world right now.
Real estate agents love the flexibility of the marketing tools provided by this platform. You’ll be able to pick and choose the kind of social media marketing efforts these experts deploy for you, the platform that you want to invest in most, and you will have total control over the creative and the ad spend as well.
Combine that with some of the best customer service and support in the social media marketing world and a variety of more traditional marketing options available as well (including newsletters, search engine optimization, and more), and this is a bit of a no-brainer platform for sure.
Thrive is a relatively new social media marketing agency, but it is already making waves in the real estate world, especially for agents that want to make a name for themselves and carve out a bit of local celebrity in their market.
One of the things that Thrive does better than absolutely everyone else generates a lot of interest, a lot of credibility, and a lot of authority for real estate agents – turning them into local celebrities even if they are brand-new to the world of real estate.
Very analytically driven, the solutions and services provided by Thrive are anything but random.
You’ll never feel like they are throwing darts at a board and hoping for success, but that they are instead building smart, very strategic, and perfectly aligned social media marketing campaigns that help you raise your agent profile (as well as your profitability).
On top of all the social media marketing services provided by Thrive, you’ll also be able to leverage search engine optimization services, full website development options, pay-per-click advertising campaigns, video production, and content and email marketing.
Thrive recently rollout a new reputation management suite of services that are perfect for those who want to hit the ground running in a new area (or those that are new to the real estate career) for sure.
Chatter Buzz is a big player in the online marketing world, one of the most popular marketing agencies for small businesses, and recently unveiled a tightly integrated vertical that deals specifically with the real estate world.
Already they have partnered with some of the most successful real estate companies in the United States (including the Olde Town Brokers, Driftwood Group, and the Weichert Realtors) and have had great success helping their agents get a head start.
Specializing in social media marketing (particularly on Twitter and Instagram), Chatter Buzz offers various tiered levels for real estate agents, agencies, and organizations to take advantage of.
Plans begin at the Starter level ($3000 per month) and go all the way up to Enterprise levels ($20,000 per month), with a variety of different tiers in between those two extremes.
These plans are a little bit pricier than what most other social media marketing companies are billing at these days, even in the real estate niche. Still, the return on investment (ROI) for Chatter Buzz clients historically has been off the charts.
They also offer web design and development solutions, full branding options, search engine optimization, PPC advertising, as well as video and content production services.
Real Geeks may be the most well-known real estate web service in the real estate world – and for a good reason!
The track record for this organization to produce buckets and buckets of leads for real estate agents all over the United States is unparalleled.
They are consistently able to deliver on all of their lofty promises, all but guaranteeing that their real estate agents will be able to smash their career numbers almost instantly after signing up for the service.
Not only do you get full social media marketing services when you choose to take advantage of Real Geeks solutions, but you also get an integrated CRM, a lead generation landing page package, and a variety of other special services that most companies include as premium add-ons (if at all).
Plans begin at $249 a month (giving you access to an IDX website and the CRM), with social media marketing on Facebook and other platforms serving at $300 a month plus your advertising budget.
If you’re looking for a platform that can help you scale in a hurry without spending a fortune along the way, Real Geeks deserves a closer look.
While many social media marketing companies in the real estate world promise the moon and the stars when it comes to results, few have the credentials – or the awards – that Neon Ambition has, proving that they deliver the goods.
A two-time winner of the Google Partner All-Star award, Neon Ambition is one of the most successful social media marketing companies in the United States and has an excellent reputation for helping those in the real estate world dominate.
There aren’t many other companies out there that can boast nearly 20 years of results under their belt the way that Neon Ambition can, either.
Based on Austin, they have one of the most celebrated marketing teams in the industry and are relied upon by some of the country’s biggest real estate agencies.
The operation founder is a former Google employee, an insider who knows everything there is to know about social media marketing, search engine optimization, and turning content online into real estate leads – usually doing so faster than you ever would have thought possible.
Services here are slightly on the pricey side compared to some of the other options on this breakdown. But most companies that choose to move forward with Neon Ambition can’t imagine going anywhere else and are happy to continue to invest in social media marketing services that always payout.
The world of real estate has been a little bit slow to leverage influencer marketing, but that’s starting to change in a big way thanks to the very ROI-driven services provided by Viral Nation.
When it comes to influencer marketing, the number one specialist in the world is absolutely no other company you want to turn to when it comes to making social media marketing through influencers work for your real estate company.
Other companies advertise themselves as “influencer specialists,” but no other organization has their very own talent agency, has their very own army of brand ambassadors, or can connect you to every type of influencer imaginable from “nano” influencers all the way up to “celebrity” influencers and everything in between.
To give you an idea of how trusted Viral Nation is for social media influencer marketing, this is the agency companies like Victoria’s Secret, Aston Martin, and more rely on when they need to hit the ground running with influencers on Instagram, Twitter, and TikTok.
At the end of the day, you really can’t go wrong with any of the social media marketing companies we highlighted above.
All of them offer cutting-edge solutions to help you dominate your local real estate market in a way that would have been tough to do all on your own.
Best of all, all of them provide 100% “hands-free” solutions for social media marketing that free up your time and let you focus on other high leverage areas of your career or business.
If you’re serious about using social media to grow your real estate empire (and you should be), the options we
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.