Social Marketing – 5 Reasons to Adopt Content Marketing
Digital marketing largely revolves around content, whether in the form of blog posts, social media updates, streaming videos or any other format. With the vast majority of successful companies already investing in content marketing, your business cannot afford to be left behind. If you have yet to be convinced about the enormous potential that content marketing and its social elements provide, here are some key reasons that may get your attention:
1 – Attract Attention
Everywhere you look, you’ll see advertisements both online and offline. Such advertising is, of course, designed to attract attention, but it does so by interrupting people. Content takes a completely different approach, instead attracting attention by way of a genuine value proposition. Ultimately, content exists to help, educate and entertain people without them having to pay for the luxury. The resulting appreciation attracts attention, since it encourages people to spread the word about your brand.
2 – Generate Leads
Lead generation is one of the key elements of building an engaged audience. Content allows you to forge relationships with your target audience to such an extent that they’ll be more likely to follow your brand pages on social networks or sign up to your email newsletters. After all, people are more likely to become subscribers and, consequently, paying customers, if they find your content useful in some way. Lead generation is one of the key reasons why you see social sharing buttons accompanying blog posts and other online content.
3 – Educate Your Audience
One of the primary goals of any solid content marketing strategy is to establish yourself as a known authority in your niche, and by educating your audience, you will be able to achieve precisely that. Content does not and should not always be directly related to your product for this reason. In fact, by diversifying to cover a broader range of subjects related to your niche, you’ll be able to show your target audience that you have a genuine passion and knowledge in your industry.
4 – Nurture Existing Customers
The customer journey shouldn’t stop as soon as they’ve parted with their money. Nurturing existing customers is every bit as important as reaching out to new ones. Content gives you the opportunity to keep your current customers informed, or it may help them to get more out of their purchases and encourage them to share their experiences with others by way of reviews and posts on social media.
5 – Draw Attention to Your Social Profiles
Content and social have become closely intertwined to such an extent that they must always complement one another. After all, it is successful content that ends up getting shared on social networks, sometimes to the extent that it goes viral. For example, if people enjoy reading a particular blog post, they will likely follow your Facebook page to receive regular updates.
Content marketing is a powerful tool that gives your brand a voice and the chance to establish itself as a known authority in the highly competitive digital marketplace. Success comes with time and effort, but committing to a long-term strategy can yield invaluable rewards in the form of an engaged audience consisting of loyal followers to your brand.