Want to know how to promote your Shopify store? Whether you’re just getting started or you’ve been in business for a while, these Shopify marketing strategies will help you get more traffic and conversions. Use them to grow your business and make more sales!
1. Use Google Ads
If you want to get more traffic to your Shopify store, one of the best ways to do it is through Google Ads. Google Ads is a pay-per-click advertising service that allows you to place ads on Google.com and millions of other websites across the web. When someone clicks on your ad, they are taken to your Shopify store.
Google Ads can be an effective way to drive traffic to your Shopify store because you only pay when someone clicks on your ad. This means that you can control how much you spend on your ads, and you only pay for results. Additionally, with Google Ads, you can target a specific audience with your ads so that you are reaching people who are more likely to be interested in what you are selling.
There are two main types of Google Ads: search ads and display ads. Search ads appear when someone types in a keyword that is related to your ad. For example, if you sell women’s clothing, your search ad might appear when someone types in “women’s clothing.” Display ads appear on websites that are part of the Google Display Network. The Google Display Network is a network of millions of websites where Google places ads.
When creating your Google Ads campaign, you will need to decide which type of ad is right for your business. Search ads are generally more effective for driving traffic to eCommerce stores because they are targeted and people see them when they are actively searching for products or services like yours.
Display ads can also be effective, but they tend to be less targeted and people may not be as likely to click on them since they are not actively searching for what you are selling.
Plan your budget carefully so that you don’t overspend, and make sure to target a specific audience with your ads so that they are more likely to click through and make a purchase.
2. Use Social Media Advertising
Social media advertising is another effective way to get in front of potential customers. You can create ads that target specific demographics and interests and show them your ad when they’re scrolling through their social media feed. This is a great way to increase brand awareness and get more people interested in what you sell.
For example, let’s say you sell women’s clothing. You could create a Facebook ad that targets women aged 18-35 who live in the United States and who have expressed an interest in fashion. Your ad would then show up in their newsfeed when they are scrolling through Facebook.
When creating a social media ad, be mindful of your target audience and make sure your ad is relevant to them. You also want to create an eye-catching ad that will grab their attention. Use attractive visuals and persuasive copy to make your ad stand out.
Check out the templates Canva offers.
3. Optimize Your Site for SEO
SEO stands for search engine optimization. When you optimize your site for SEO, you improve your visibility in the search results, which means more people will see your store when they search for relevant keywords. This is a great way to organically grow your traffic and make more sales over time.
There are a number of things you can do to optimize your site for SEO. First, make sure that you’re using relevant keywords throughout your site. You can use keywords in your product titles, descriptions, blog posts, and anywhere else on your site. A tool like Surfer SEO can help you optimize your blog post with proper use of keywords, and NLP keywords.
In addition to using relevant keywords, you also want to make sure that your site is fast and easy to use. People will not stay on your site if it takes too long to load or if they can’t find what they’re looking for. Make sure your site is designed well and easy to navigate so that people can find what they’re looking for and make a purchase.
4. Use Email Marketing
Email marketing is a great way to stay in touch with your existing customers and promote your store to new potential customers at the same time. You can send out newsletters, promotional offers, and product updates to keep people interested in what you’re selling. This is a great way to increase repeat business and drive more sales.
Building an email list can be done in several ways. You can add a pop-up to your site using a platform like Optinimonster that asks people to sign up for your newsletter, or you can include a sign-up form in the footer of your website. You can also offer a discount or free shipping to people who sign up for your email list.
Once you have a list of email subscribers, you can start sending out automated emails using a tool like Klaviyo. You can also segment your list so that you’re only sending relevant emails to people who are interested in what you’re selling.
5. Run a Contest or Giveaway
Contests and giveaways are great ways to generate buzz around your store and encourage people to visit it. You can promote your contest or giveaway on social media, email, or your website to get people interested. This is a great way to drive traffic and increase interest in what you’re selling.
For example, if your Shopify store sells jewelry, you could run a contest where people enter to win a piece of jewelry. To enter, they would have to provide their email address and follow your store on social media. This is a great way to grow your email list and social media following while also giving away a product that people will love.
Make sure to promote your contest or giveaway ahead of time so that people have time to enter. You can also use an app like Rafflecopter to run your contest or giveaway. This makes it easy to manage entries and choose a winner.
6. Use Affiliate Marketing
Affiliate marketing is a great way to get more people to your store. You can find influencers and bloggers who are willing to promote your store in exchange for a commission on sales. This is a great way to reach new people and increase sales.
To find affiliates, you can search for bloggers in your niche and reach out to them to see if they’re interested in promoting your store. You can also use an affiliate platform like ShareASale or Commission Junction. These platforms connect you with affiliates who are willing to promote your store.
Make sure to offer a competitive commission rate so that affiliates are more likely to promote your store. You can also offer bonuses for meeting certain sales goals. This will help motivate affiliates to promote your store and make more sales.
7. Give Away Discount Codes
Discount codes are a great way to encourage people to visit your store. You can promote your discount codes on social media or email to get people interested. This is a great way to increase traffic and sales.
Make sure to offer a competitive discount so that people are more likely to use it. You can also offer discounts for specific products or categories. This will help people save money on the items they’re interested in and encourage them to visit your store.
They work best as a pop-up or an announcement bar on your website. You can also use an app like Shopify’s Announcement Bar to manage your discount codes and promote them on your website.
8. Use retargeting ads
Retargeting ads are a great way to stay in front of potential customers who have already shown an interest in what you’re selling. These ads follow people around the internet and show them your ad after they’ve visited your store or website. This is a great way to increase brand awareness and get more people interested in what you’re selling.
For example, if someone visited your store but didn’t make a purchase, you could show them a retargeting ad for the product they were interested in. This is a great way to remind people about your store and what you’re selling.
You can use a tool like Perfect Audience or AdRoll to set up and manage your retargeting ads.
9. Collaborate with other businesses
Collaborating with other businesses is a great way to reach new people. You can partner with other businesses in your industry to promote each other’s products or services. This is a great way to reach new customers and increase sales.
An example of this Shopify marketing strategy would be if you sell jewelry and you partner with a clothing store. The clothing store could promote your jewelry to their customers and you could promote their clothes to your customers. This is a great way to reach new people who are interested in what you’re selling.
Make sure to choose businesses that complement what you’re selling. You can also offer discounts or other incentives to encourage people to buy from both businesses. This will help you reach more people and increase sales.
10. Use Influencer Marketing
Influencer marketing is a great way to reach new people. You can find influencers who are willing to promote your store in exchange for a commission on sales. This is a great way to reach new people and increase sales.
While influencer and affiliate marketers may seem the same, they are different. An influencer is someone with a large following who can promote your store to their audience. An affiliate is someone who is willing to promote your store in exchange for a commission on sales, generally in a blog that ranks on Google, or in a Youtube Video.
Influencers are often paid for a mention or a post, while affiliates are paid based on link conversion and performance.
To find influencers, you can search on social media or use a tool like BuzzSumo. Once you’ve found some potential influencers, reach out to them and see if they’re interested in promoting your store.
11. Participate in online communities
Online communities are a great way to connect with potential customers. There are many online communities for businesses, such as Reddit, Quora, and Facebook Groups. You can answer questions, provide helpful information, and connect with potential customers.
This is a great way to increase brand awareness and get people interested in what you’re selling. Make sure to participate in the community and offer helpful information. Don’t just promote your store or products, as this will likely turn people off.
12. Use TikTok
TikTok is a great way to reach new people. You can create short videos that showcase your products or services. This is a great way to increase brand awareness and get people interested in what you’re selling.
To get started, download the TikTok app and create an account. Then start creating short videos that showcase your products or services. Make sure to use hashtags and trending topics to reach more people.
13. Create a Youtube Channel
Creating videos for your Shopify store is a great way to reach new people. You can create product videos, how-to videos, or even just general videos about your store. Maybe you review products in a particular list, create lists of the best gifts for (x), or show people how to style items in your store. Whatever the content, make sure it’s engaging and entertaining, and be sure to link back to your Shopify store in the description so that viewers can easily find your products.
These Shopify marketing strategies will help you get more traffic and conversions. Use them to grow your business and make more sales!