Too funny and spot on not to share. In this video focused on the “Ask YOAST” series, Joost answers honestly. Assuming you mean using emoji’s in the title and metadescription, emoji’s can be a benefit to SEO. He continues, however, by advising you not to use the 💩 emoji unless you sell poop. 🤣
💡 Click Control, Command, Spacebar on your Mac to access your emojis menu.