While you should perform some SEO processes manually, others, you can automate. It’s a common misconception that all search engine optimization (SEO) processes must be performed manually.
Many webmasters think of SEO automation as spam.
To minimize their website’s risk of being penalized, they manually perform all on- and off-page SEO processes.
Embracing automation with your SEO strategy will help your website climb the search engine results pages (SERPs) faster and more effectively.
Rather than manually researching keywords, it would help if you considered automating this otherwise essential SEO process.
A keyword research tool will provide you with a list of relevant keywords to optimize your website. You don’t have to scour your competitors’ websites for ideas.
Most keyword research tools even provide performance data on keywords.
You can see how many online searches a keyword generates in a given period and how much competition it has relative to other keywords.
If you manually research keywords, you won’t have access to this performance data.
Some of the top keyword research tools include:
You can automate the monitoring of backlinks as well. A backlink monitoring tool will reveal the locations of your website’s backlinks.
If a particular piece of content on your website has many backlinks from high-authority websites, you can create similar content to keep the metaphorical ball rolling. Alternatively, you can use a backlink monitoring tool to spy on your competitors’ backlinks.
Like keyword research tools, backlink monitoring tools typically provide performance data.
Depending on the type of backlink monitoring tool you use, it may show the link’s anchor text, whether the link is dofollow or nofollow, the source’s Domain Authority (DA) rating, Page Authority (PA) rating, number of referring domains, number of outbound links and other performance data.
Some of the top backlink monitoring tools include:
- Moz’s Link Explorer
- Ahref’s Backlink Checker
- Monitor Backlinks
- SEMrush Backlink Analytics
- Majestic Backlink Checker
While you may not be ready to automate content creation, you can safely automate the publishing of your website’s content.
Content management systems (CMSs) usually have a scheduling feature that allows you to specify the date and time when a piece of content is published.
In other words, you don’t have to manually log in to your website’s CMS to publish each piece of new content.
After creating a new piece of content, you can use the CMS’s scheduling feature to publish it in the future automatically.
If your website uses the WordPress CMS, you can schedule new posts and pages to automatically publish in the future by clicking the date in the Gutenberg editor.
In the upper-right corner of the Gutenberg editor, you’ll see the current date displayed. Clicking this date allows you to specify a future date and time for WordPress to publish the content automatically.
Tracking Search Rankings
You don’t have to manually track your website’s search rankings by searching for each of your site’s keywords. Tracking search rankings is an SEO process that can be automated.
To automatically track your website’s search rankings on Google and Bing, you should use Google Search Console and Bing Webmaster Tools, respectively.
While there are third-party ranking trackers available, they aren’t as accurate as Google Search Console and Bing Webmaster Tools.
Search rankings can vary from user to user. Your website may rank high for one user and low for another user. Third-party ranking trackers don’t have access to this user-specific ranking data.
In comparison, Google Search Console and Bing Webmaster Tools process user-specific ranking data to reveal your website’s average search rankings when accounting for all users.
Promoting on Social Media
Another SEO process that you can safely automate is social media promotion. A social media scheduling tool will allow you to schedule content to publish automatically on all of your social media accounts.
Instead of logging in to Facebook, Twitter, and Instagram to share a piece of content with your brand’s followers, you can post the content on all three social networks simultaneously from a social media scheduling tool.
You can either choose to share the post immediately or on a future date.
Social media scheduling tools are also referred to as social media monitoring tools because they can monitor social networks for mentions of your website’s brand. With this feature, you can identify social media posts in which a user talks about your website’s brand.
Some of the top social media scheduling tools include:
- Social Snap
- Social Oomph
- Meet Edgar
- Sked Social
- Social Pilot
- Smash Balloon
Finally, you can automate the creation of sitemaps. A sitemap is a computer file — typically an Extensible Markup Language (XML) file — that provides search engines with a map of your website.
A standard sitemap contains the URLs of each page on your website.
The sitemap guides search engines to all of your website’s pages so that they crawl, as well as rank them.
Because sitemaps consist of all your website’s active pages, manually creating them can be difficult and time-consuming.
An easier and faster solution is to embrace automation. For the WordPress CMS, you can install either a dedicated sitemap plugin or an SEO plugin like Yoast to create a sitemap automatically.
Other popular CMSs have their own sitemap extensions or plugins.
And regardless of your website’s CMS, you can use a web-based sitemap creation tool like xml-sitemaps.com to build a sitemap on the fly automatically.
Automation gets a bad rap in the webmaster community because it’s correlated with spam. Spammers have used software, programs, and scripts to automatically build massive quantities of backlinks since the dawn of Google.
While you shouldn’t automate your website’s link-building efforts, there are other SEO automation processes that you can implement.
You can automate some of your tasks such as; researching keywords, monitoring backlinks, publishing content, tracking search rankings, promoting on social media, and creating sitemaps.