As a blogger who focuses on creating SEO Content, I use SEMrush, the all-in-one SEO tool. Personally, I love the competitive gap analysis as well as the SEO audit feature. I also understand that not everyone will be able to make the financial investment, and would like to compare alternatives. Here is the best SEMrush alternative by category.
The best SEMrush alternatives will offer integration with Google Analytics, traffic analysis, rank trackers, keyword suggestions, reports for broken links, competitor analysis, backlinks analysis, SEO reports, an on-page checker to optimize content, content insights, content marketing ideas, and other key metrics for content marketing.Â
Best Alternative For Those With SEO Experience
Ahrefs is an all-in-one SEO tool with features for both on-page optimization and link building. It’s also one of the few tools that provide data on competitor backlinks. This makes it a valuable tool for those trying to catch up to their competition.
Ahref is packed with features, but here are some of the most notable:
Site Explorer: This is ahrefs’ answer to SEMrush’s Domain Overview report. It gives you an overview of your website’s traffic, backlinks, and organic keywords.
SEO Audit Feature: The SEO Audit feature allows you to see what changes need to be made to improve your site’s search engine rankings. You can even create custom audits based on your own criteria.
Content Explorer: This tool lets you see the most popular content on any given topic. This is a great way to see what content is resonating with your audience and generate ideas for new content.
Keyword Explorer: This tool lets you research and spy on your competitors to see what keywords they are ranking for.
Backlink Checker: This tool allows you to check the backlinks of any website. This is a great way to see where your competitors are getting their links from and identify new link-building opportunities.
While ahrefs does have a free trial, it’s only for 7 days. After that, you’ll need to pay $99/month for the cheapest plan or upgrade from there.
Ahfrefs can get costly, but so can SEMrush. They are comparable. Be sure to compare pricing with the annual plan.
Best Alternative For Those Who Need an All-in-One Solution
Moz Pro is an all-in-one SEO platform that offers a suite of tools to help you with your SEO efforts. It’s a great alternative for those who need more than just keyword research and backlink analysis.
Moz Pro offers the following features:
On-Page Optimization: This tool helps you optimize your website for better search engine visibility. It includes a site crawler, page optimization recommendations, and a keyword explorer.
Link Building: This tool helps you find link-building opportunities and track your progress over time.
Rank Tracking: This tool lets you track your website’s keyword rankings in SERPs.
Website Audit: This tool analyzes your website for common SEO issues.
Moz Pro starts at $99/month, but the price goes up to $599/month for the most expensive plan.
Moz Pro is a great alternative for those who are looking for an all-in-one solution. It’s especially helpful if you need help with on-page optimization and link building.
Best Alternative For Those Who Need Keyword Research
Ubersuggest is a budget-friendly SEO platform powered by Neil Patel. It’s a great alternative for those who need help with keyword research but can’t afford SEMrush. While it’s not nearly as robust as SEMrush, I test drove it and loved the user interface. I don’t think it’s “meaty” enough for an SEO Agency, but the advanced keyword tool works well for researching potential organic traffic, and tracking organic rankings.
Ubersuggest offers the following features:
Keyword Ideas: This tool generates a list of keywords related to your seed keyword.
Search Analysis: This tool analyzes the SERP for your seed keyword. It includes data on CPC, competition, and search volume.
Content Ideas: This tool generates a list of blog post ideas based on your seed keyword.
Backlink Analysis Tool: This tool shows you how many backlinks each domain has and which ones are authoritative.
While Ubersuggest used to be free, it now has additional costs, as it’s become subscription-based.
Best Alternative For Those Who Need a Comprehensive SEO Tool
Serpstat is an all-in-one SEO platform that’s similar to SEMrush. It offers a suite of tools to help you with your SEO efforts, including keyword research, rank tracking, backlink analysis, and more.
Serpstat starts at $55/month for the cheapest plan, but the price goes up to $399/month for the most advanced plan.
Serpstat is a great alternative for those who need a comprehensive SEO tool. It’s especially helpful if you need help with keyword research, rank tracking, and backlink analysis.
Premium SEO Tools:
- Branded Reports
- SEO Metrics
- Backlink Report
- Competitor Analysis
- Keyword Suggestions
- Social Media Monitoring
- Local Search Ranking
- Google Analytics Integration
- Mobile Site Performance
- SERP Coverage
- Top Competitors
- Advanced Filters
- Keyword Research
- Keywords Explorer
Best Alternative For Those Who Need a Cheaper Option
KWFinder is a keyword research tool that’s similar to SEMrush. It offers a suite of tools to help you with your SEO efforts, including keyword research, rank tracking, backlink analysis, and more. The basic plan offers a good user experience to help with SEO strategies.
KWFinder starts at $29/month for the cheapest plan, but the price goes up to $79/month for the most expensive plan.
KWFinder is a great alternative for those who need a cheaper option. It’s especially helpful if you need help with keyword research, rank tracking, and backlink analysis.
Best Alternative For Those Who Need a Free Option
Google Keyword Planner is a free keyword research tool that’s offered by Google. It’s a great alternative for those who need help with keyword research but can’t afford SEMrush. Content creators needing more affordable SEMrush alternatives can start here. It has millions of users, but is limited to keyword research.
Google Keyword Planner offers the following features:
Keyword Ideas: This tool generates a list of keywords related to your seed keyword.
Search Analysis: This tool analyzes the SERP for your seed keyword. It includes data on CPC, competition, and search volume.
While Google Keyword Planner is a great alternative for those who need help with keyword research, it doesn’t offer as many features as SEMrush.
Best Alternative For Those Who Need Help With Competitive Analysis
SpyFu is a competitive intelligence tool that’s similar to SEMrush. It offers a suite of tools to help you with your SEO efforts, including keyword research, rank tracking, backlink analysis, and more.
SpyFu starts at $39/month for the cheapest plan, but the price goes up to $79/month for the most expensive plan.
SpyFu is a great alternative for those who need help with competitive analysis. It’s especially helpful if you need help with keyword research, rank tracking, and backlink analysis.
SEO Power Suite is an all-in-one SEO platform that’s similar to SEMrush. It offers a suite of tools to help you with your SEO efforts, including keyword research, rank tracking, backlink analysis, and more.
Best Alternative for On-Page SEO
SEO PowerSuite is one of the oldest and most popular SEO tools on the market. It offers a comprehensive set of features, great usability, and solid customer support.
Pricing:
The price of SEO PowerSuite starts at $299 per year for 1 user and goes up to $499 per year for 5 users.
Core Features:
– Keyword research and analysis
– Rank tracking and monitoring
– Backlink analysis and management
– On-page SEO audit and optimization
– Comprehensive reports
SEO PowerSuite is very easy to use. The software has a straightforward interface that is well organized and easy to navigate.
SEO PowerSuite offers excellent customer support. The company has a very responsive customer support team that is always willing to help users with any issues they may have.
SEO PowerSuite is a great alternative for those who need help with on-page SEO. It’s especially helpful if you need help with keyword research, rank tracking, and backlink analysis.
Best Alternative For Those with Multiple Websites
If you are looking for a great alternative to SEMrush, and have multiple websites, then you should try out Raven Tools. Raven Tools is an all-in-one SEO platform that provides users with the digital marketing tool they need to manage their SEO and online marketing efforts. With Raven Tools, you can track your rankings, spy on your competitors, research keywords, and much more.
Raven Tools is a great choice for those who have multiple websites because it offers a wide range of features and tools that can be customized to fit your specific needs. Plus, the platform is easy to use and navigate, so you won’t have any trouble getting started.
Pricing starts at $39 for 2 domains and at the highest end, it’s $399 for 320 domains.
Key Features:
– Compatible with WordPress, Joomla, Drupal, Magento, and other CMS platforms
– Track your rankings in real-time
– Monitor competitor activity and get alerts when they perform certain actions
– Spy on your competitors and see what they’re doing
– Keyword rank opportunities
– Find new customers using Google Adwords or Bing Ads
– Manage your social media accounts from one dashboard
– Get detailed insights into your website traffic and conversions
– Optimize your site for mobile devices
– Analyze your content and improve its quality
– Create custom landing pages
– Schedule posts and updates
– Use A/B testing to optimize your campaigns
– Add tags, meta descriptions, and titles to your posts
– Automatically create sitemaps and generate XML files
– Generate HTML code for each page
– Easily add images, videos, and links to your posts
– Set up email newsletters and send them automatically
– And much more
Best Alternative For Those Who Need AI
Frase is a content optimization tool that’s powered by artificial intelligence. This AI digital marketing tool helps you write better content by optimizing your articles for SEO and giving you recommendations on what to add, remove, or change.
Frase is a great alternative for those who need help with writing better content. It’s especially helpful if you need help with SEO optimization and making sure your content is readable and engaging.
With the SEO upgrade, Frase will pull in the top 20 competitors and provide you with the average domain authority, keyword difficulty, average word count, and more.
Pricing:
Frase has a free plan that gives you access to 1 user and 1 project. The paid plans start at $97 per month and go up to $297 per month.
Basic Features:
– Write optimized articles
– Create compelling headlines
– Improve your article structure
– Optimize your content for search engines
– Get suggestions on how to improve your content
– See which words rank well in searches
– Discover topics that interest you
– Use the built-in editor to make changes to your articles
Best Alternative For A White-Label SEO Platform
Besides SEMrush, there are other all-in-one SEO tools that provide white-label SEO. SEranking is a white-label SEO platform that allows you to build your own SEO software without having to pay for an expensive subscription. You can also customize this platform according to your business model and your budget.
SEranking provides everything you need to manage your entire SEO campaign. With this platform, you’ll be able to track your progress, set goals, analyze data, and measure results. SEO agencies need white-label SEO in order to offer their clients a complete solution.
