To be successful in real estate, you need to be where your clients are. And for many people, that means being active on social media. If you’re looking for some fresh ideas on what to post on social media, look no further! This blog post is filled with Real Estate Social Media Post Ideas that will help you capture the attention of your audience and stand out from the competition. Let’s get started!
1. Share your latest listings on social media
Homes come in all shapes and sizes, each one reflecting the unique taste of its owner. As a real estate agent, it is your job to help your clients find the perfect home for their needs. One way to do this is by sharing your latest listings on social media.
This allows you to reach a larger audience and gives potential buyers a chance to see what you have to offer. In addition, by sharing your listings on social media, you can engage with potential buyers on a personal level. This allows you to build relationships and trust, which is essential in the real estate industry.
But don’t just share a link to your listing. Write a brief description of the property and include some photos. This will help your post stand out and give potential buyers a better idea of what the property looks like.
Introverts Delight: Here’s something new to get excited about! I just listed a 3 bedroom, 2 bathroom home in the wonderful neighborhood of [insert name here]. This home is perfect for anyone that appreciates privacy, with a fenced-in backyard and a cozy porch perfect for reading a book or enjoying a cup of coffee in the morning. If you or someone you know is looking for a new place to call home, please send them my way! I would be more than happy to help them find their perfect match. 🙂 #newlisting #realestate #homebuyer #homeseller #realtorlife #househunting
2. Share your past real estate successes
The best way to gain someone’s trust is often to show them that you have been successful in the past. When potential clients see that you have helped people buy or sell homes in the past, they will be more likely to trust you with their own business.
There are a few different ways that you can share your past successes on social media. One option is to post testimonials from happy clients. Another is to share photos of properties you have sold, along with a brief description of the sale.
Some real estate agents use a press release to share their successes. This is a great option if you have sold a high-priced home or solved a significant problem.
I am so thrilled to announce that I have successfully sold the home of one of my long-time clients! It sold for [X%] over the asking price, and I couldn’t be happier for them. This is yet another example of why working with an experienced real estate agent makes all the difference. If you or someone you know is thinking about buying or selling a home, please contact me! I would love to help you reach your real estate goals. 🙂
3. Offer real estate advice
At the end of the day, your real estate business is only as strong as your online presence. Keep your finger on the pulse of what’s going on on social media, and you’ll be ahead of the curve in marketing your business. Home buyers and sellers are always looking for advice, so why not be the one to offer it? Posting helpful tips and tricks related to buying or selling a home is a great way to show your expertise and build trust with your audience.
In addition, sharing informative articles or blog posts can be a valuable way to provide value to your followers. Whatever advice you choose to share, make sure it’s relevant, interesting, and helpful.
Are you thinking about selling your home? Spring is just around the corner, and now is a great time to list! In today’s blog post, I’m sharing 5 tips to help you prepare your home for sale. From decluttering to making small repairs, follow these tips, and you’ll be sure to attract buyers and get top dollar for your home. Check it out!
4. Share industry news
Real estate agents play an important role in the housing market. By sharing industry news on social posts, they can help to educate potential buyers and sellers about the current state of the market.
This information can be invaluable for those who are looking to buy or sell a home, as it can help them to make informed decisions about pricing and timing. In addition, sharing industry news on social posts can also help to build trust between an agent and their clients.
By showing that they are up-to-date on the latest news and developments in the industry, agents can demonstrate their commitment to their client’s best interests.
‘According to the latest data from the National Association of Realtors, existing-home sales in the United States are rising. This is great news for anyone who is thinking about selling their home, as it indicates that there is high demand in the market. If you’re considering putting your home on the market, now is a great time to do so!’
5. Show off your personality
When it comes to social media, it’s important to remember that your followers are interested in getting to know you, not just the real estate agent you. So don’t be afraid to show off your personality! Post photos of you out and about in your community, share your hobbies and interests, or just give people a glimpse into your day-to-day life.
For example: share a photo of you volunteering at a local soup kitchen or participating in a charity event; post about a new listing that you’re especially excited about; or give people a behind-the-scenes look at what it’s like to be a real estate agent.
By letting your personality shine through, you’ll not only build deeper relationships with your followers, but you’ll also make yourself more memorable – and more likely to be top-of-mind when they’re ready to buy or sell.
6. Create Market Report Posts
A market report is a great way to show your followers that you know what’s happening in the real estate industry. On social media, Share statistics, trends, and other data to help your followers understand the current market conditions.
By sharing this information, you will not only demonstrate your expertise, but you will also help your followers make informed decisions about their real estate investments. In addition to sharing data, be sure to provide your insights and analysis of the market trends.
What do you believe is driving the current market conditions? Are there any potential risks that buyers should be aware of? By providing thoughtful answers to these questions, you will establish yourself as a trusted resource for information about the real estate industry.
7. Give buyers a sneak peek of upcoming listings
If you’re a real estate agent, you know that social media can be a powerful marketing tool. Posts about listings can help to attract attention from potential buyers, but it can be difficult to stand out in a crowded marketplace. One way to make your posts more effective is to give buyers a sneak peek of upcoming listings.
This can be done by sharing a preview of the listing on your personal page or by creating a dedicated page for your business. Either way, providing potential buyers with an early look at new listings can help to generate interest and excitement.
In addition, it can also help to build trust and credibility with your audience. By showing that you’re willing to share information early, you’re demonstrating your commitment to providing excellent service.
As a result, giving buyers a sneak peek of upcoming listings is an effective way to make your social media posts more impactful.
8. Share Reviews and Testimonials
Trust is built by social proof. When choosing a Real estate agent, reviews and testimonials from past clients play an important role in the decision making process. sharing this information with potential clients helps to build trust and shows that you are an expert in your field.
Reviews provide valuable insight into an agent’s abilities, work ethic and level of customer service. Testimonials offer a personal testimonial from a satisfied customer. When considering an agent, be sure to read reviews and ask for referrals from past clients to get a sense of their work style and customer service skills.
Choose an agent that you feel you can trust to help you through the home buying or selling process.
9. Give Away Freebies
Who doesn’t love free stuff? Share downloadable guides, eBooks, or helpful tips and tricks with your social media followers. They’ll appreciate the valuable real estate content, and you’ll be top of mind when they’re ready to buy or sell a home.
For example, you could create a guide to help first-time home buyers navigate the home buying process. This would be an excellent resource for your followers, and it would also help to establish you as an expert in the field.
In addition to sharing helpful content, you can also use social media to give away freebies. For example, you could offer a free home evaluation to anyone who likes and shares your post. This is an excellent way to generate leads, and it will also help to build buzz around your business.
10. Host a Contest
Entering a contest can be a fun way to engage with your social media followers and generate some excitement around your brand. As a real estate agent, you could run a contest where people guess the location of a house. This would be a great way to promote your listings and get people talking about your business.
To make the contest more fair, you could give clues about the house each day leading up to the big reveal.
The winner could receive a prize, such as a free home inspection or a gift certificate to a local home improvement store. With some creativity, hosting a contest can be a great way to connect with potential clients and grow your business.
11. Livestream from an Open House
If you’re looking for a way to give your social media followers a behind-the-scenes look at your business, consider livestreaming from an open house! This is a great way to show potential buyers what they can expect when working with you.
You can give them a tour of the property, highlight features that they may be interested in, and answer any questions that they have.
Plus, it’s a great opportunity to show off your personality and build rapport with potential clients. So if you’re thinking about livestreaming from an open house, go for it!
12. Feature Local Businesses
There are many reasons why featuring local businesses on your real estate business’ social media channels is a great idea. For one, it shows your followers that you’re invested in your community.
This is important because potential clients want to work with someone who is invested in their community and who knows the area well. In addition, featuring local businesses on your social media channels is a great way to build relationships with those businesses.
For example, you could feature a local home improvement store in your post about preparing a home for sale. This would be a great way to get your followers thinking about selling their home and also promote a local business that you have a relationship with.
When featuring local businesses on your social media channels, be sure to tag them in your posts so they are notified and can share your content with their followers as well.
13. Share Client Stories
People love reading about other people’s experiences, so why not share your clients’ stories on social media? This isn’t as much about creating a testimonial, as it is about giving a glimpse into a process they can relate to and gleen insight from.
For example, you could share a story about a client who was relocating for a job and needed to sell their home quickly. You could discuss how they determined the price of the home, if they had help with relocation fees through their company, or how the physical move itself was handled.
Of course you can mention how you helped streamline the process, but potential clients will be more interested in how you handled different aspects of the sale than a list of your services.
When sharing client stories, be sure to get permission first and avoid using any identifying information without consent.
14. Offer Tips for First-Time Homebuyers
If you’re looking to attract first-time homebuyers, consider sharing tips on your social media channels. For example, you could share a post about the different types of mortgages available or offer advice on how to save for a down payment.
You could also write a post about the steps that are involved in buying a home, from getting pre-approved for a mortgage to making an offer. By offering this information, you’ll show potential clients that you’re an expert in your field and that you’re interested in helping them navigate the home buying process.
15. Post Helpful Videos and Reels
People love watching videos, so why not post some helpful ones on your social media channels? You could create a series of short videos that cover topics like home staging, preparing a home for sale, or the different types of mortgages available.
If you’re on Instagram, you could also create some helpful Reels. These are short, informative videos that cover a variety of topics. Reels are a great way to showcase your personality and build rapport with potential clients.
When creating videos, be sure to keep them under two minutes so people don’t get bored and stop watching. Also, be sure to post your videos on all of your social media channels so people can watch them no matter where they are.
Real Estate Social Media Post Ideas
In closing, these are 15 ideas for content you can post on your real estate business’ social media channels. By posting this type of content, you’ll be able to attract more leads, build relationships with potential clients, and close more deals.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.