Real Estate Promotion | Got Swag? | Marketing Your Real Estate Business

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Cover image for Real Estate Promotion with Swag, featuring a gift basket on a blue background. — Swag can boost your real estate promotion, especially when you know what to use and where to get it.

**This post contains affiliate links and I will be compensated if you make a purchase after clicking on my links.

You’ve been thinking about real estate promotion. You want swag for your real estate business. Great idea. Good for you! But before you run out and order two cases of branded pens or tee shirts with your contact info that may never be worn to understand this: There are two types of swag. First, there are closing gifts – a way to say thank you to the client who just bought or sold a home with you.

Second, there are products designed to promote brand awareness and get more leads. Whichever method of marketing you’re using to sweeten the deal with swag, you must be thoughtful, creative, and smart with your purchases.

Thank You Gifts for Real Estate Promotion

Thank you gifts are a wonderful way to close out a business transaction. You want to show your clients you appreciate their business. In offering a thank you gift, you increase the chances of that client returning to you when they have additional real estate needs. Even better, you may find that your clients are more eager to refer you to friends, family members, and associates with real estate needs.

In the case of gifts, not all products need to be branded. Remember, you’re thanking them for their business, not asking them to advertise for you.

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Thank You Gifts for Buyers

You know, matter of factly, when a client buys a home from you — especially a first time home-buyer, there are household items that will come in handy. Use these basic ideas to craft gift baskets for your buyers:

Hand your client their new keys on a cute keychain. There are fancy keychains available that make a bigger impression than a piece of plastic with your logo on it. There are also keychains with flashlights.
Tape measure: your clients may need to measure spaces within the home for furniture purchases, etc.
Toolkit: As a new homeowner, your client may find themselves needing to do repairs or household projects.
Chip clips, spatulas, jar openers, refrigerator magnets, knife sets, and other kitchen accessories.
Business card chocolate treats.
Coasters to protect their furniture.
Calendar: Calendars are one of the most popular methods of business advertising. Think about how many calendars you get near the end of the year. Doctor’s offices, banks, insurance companies, veterinarians, and local businesses all send out calendars. When too many calendars flood a person, many of them end up getting given away – or worse yet, thrown away! There goes your money straight into the circular file. Make your calendar stand out from the rest with a few hand-written notes. For example, how about a “Happy Homeowner-versary” note on the one year anniversary of their closing. Or a “Happy Birthday” note on your client’s birthday? These are small touches that pack a powerful punch.
A document folder for holding their important homeowner documents.
Home safety booklet or home record book journal
Fire extinguisher – a tool that could save a home or a life in the case of a fire.
Cross marketing with a local photographer for portraits for the new home.
House plants or seeds for a garden.

All of the above items are designed to make home ownership easier for your client. But they’re not necessarily unique. When you want to make a serious impression, think outside of the box.

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Thank You Gifts for Sellers

When it comes to thank-you gifts for your sellers, think travel. Even if your seller is moving locally, anything that can make a move easier will go a long way with your clients.

Travel mugs or thermoses – to keep that coffee hot on road trips.
Business card chocolate treat, or snack packs for road food.
Tablet pads or phone cases to keep electronics protected on the road.
Umbrella.
Ice scraper
Antibacterial wipes canister
Compact mirror
Lip balm
Fuel gift card
Tote bags or back packs
Roadside emergency kit
First aid kit
coolers & portable outdoor chairs.
Tire gauge pen
Auto air fresheners
Flashlight
Car window shade
Emergency thermal blanket
USB car charger
Luggage tags
seat-back organizer

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Raising the Bar

Did your client upsize due to a pregnancy? Consider a gift for the baby such as a pacifier attached to a bib that says, “Drooling over the new house”, or “Perfectly Pacified in My New Home”. Or a onesie that says, “Future Homeowner”.
Don’t forget the children. There are adorable trick-or-treat bags, backpacks, lunch boxes, piggy banks, coloring books, books about moving, and other items that make the kids feel as appreciated as the parents. And the parents will swoon over your attentiveness to their little ones.
Pamper the pets. Does your client have a dog? How about a dog tee shirt that says, “Loving my new woof”, “Love my fur-ever Home”, a cat bowl that says, “The purrrfect home”.

Also consider items that are specialized to locations:

Sunscreen
Bugspray

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Commerical Swag

Not all real estate transactions are for home buyers or sellers. Commercial real estate is booming, and worthy of its own swag.

Paperclip holders
Notepads
Pens
Sticky notes
Mouse pads
Phone/tablet stands
Letter openers
Butter mints
Pocket planners
Flash drives
Paperweights
Lanyards
Magnet Clips

Real Estate Promotion with Marketing Swag

Sometimes your swag is meant to draw in new leads rather than thanking clients on closing. When you just want to get the word out about who you are and what you do with your real estate promotion, you absolutely do want every item branded. Think about things people often ask for that you can easily keep in your briefcase or bag. Consider these:

Mints, gum, or candies
Lip balm
Tissue packs
Pens
Hand sanitizer
Smart cloth
Lens Spray
Nail files
Moist towelettes
Toothpick dispenser
Sewing Kit
Dental floss
Hand lotion
bandaids/first aid

Where to Snag the Swag| 10 Resources to Get You Started

Our Gift to You

Not all swag comes in physical form. There are also gifts you can give to your website viewers. Our gift to you is this FREE ebook on how to create an offer your viewers can use! Click here for your free ebook.