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Do you know the power of real estate keywords for lead generation? If you are a real estate agent, content marketing is what drives the consumer today. Consumers want
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How to find the “Pockets” Using Longtail Keywords
Reading keyword competition and search volume
On the first list below, you’ll notice a number and a level of competition. The number reflects how many people globally searched Google for that exact search term. Honestly, only about 20% of searches are exact, recorded searches and the other 80% are completely unique search terms known as the long tail.
The second list below is an actual list of terms people used to find my real estate websites. Although the local words won’t work for you, you can imagine plugging in your local neighborhoods and niches and designing pages and blog posts around similar phrases.
The most effective strategy would be to pick the low competition keywords first although you must know that this is based on paid advertising, not organic. If you want to measure organic competition, consider as it has a Keyword Difficulty score based on earned in rankings. You could do a lot of business with only a few searches a month in your area that are true buyers or sellers who find your site with valuable content. There is power in finding the niches and focusing BIG on the small. Fill the gaps, and you win.
