Programmatic SEO Strategy for 2023

By utilizing automated tools and focusing on high-quality content tailored specifically for each keyword or phrase targeted, businesses can see significant improvements in their rankings within SERPs. Programmatic SEO uses automated tools to create thousands of pages with optimized content to increase rankings and bring organic visitors to these pages. But what exactly is programmatic SEO, and how does it work? Let’s explore! 

What is Programmatic SEO? 

SEO is a slow process. Programmatic SEO is the process of automatically creating thousands of pages on your website using content-generation tools. These pages are optimized for specific keywords and phrases, allowing them to rank higher in search engine results pages (SERPs). This allows you to get more organic visitors to your website, which can ultimately lead to increased sales or conversions. 

Different landing pages are created for searches related to head terms, long-tail terms, and related topics. This ensures that the content you create is more specific to the user’s search query and makes it easier for them to find what they are looking for.

How Does Programmatic SEO Work? 

The first step in programmatic SEO is to create an account with a content-generation tool like Jasper AI. These tools allow you to quickly build landing pages by filling out templates or answering questions about your topic. Jasper allows you to create recipes, which are templates you frequently use to create content.

Other tools can create an article with only a few changes. For example, “How to start a car battery in a Lexus” can have the same steps as other models of cars. You can create thousands of pages quickly and easily by making small changes to the content.

All your landing pages will be optimized for the specific keyword or phrase. This means that the content on these pages is focused on the keyword and contains semantic variations of that keyword. By creating lots of pages with highly relevant content, you can increase search engine visibility and climb higher in the search rankings (provided you aren’t penalized, of course).

Discovering Long Tail Keywords

Programmatic SEO content is built around long-tail keywords. By creating landing pages for each search related to your topic, you can target various people searching for different terms. Programmatically generated pages can also be used to target local keywords as well as niche or industry-specific keywords. Target keywords should be relevant to the generated content and have a decent search volume.

SEMRush Long Tail Keyword Research

To find various long-tail keywords for programmatic SEO, you can use a tool like SEMRush. SEMRush has a Long Tail Keyword Research Tool that allows you to find variations of the keywords you are targeting and searches related to your topic. This can give you an idea of what content would be most useful to the user and help you generate high-quality pages that will rank higher in SERPs.

In addition, you can find search volume, keyword difficulty, and the CPC value of a keyword. This data can help you decide which keywords to target and how to optimize your content for them.

Using the search intent filter, you can also sort through the keywords to find commercial search intent or transactional intent. This will help you create pages that are more likely to be clicked on and convert into sales. For websites monetized with display ads, informational search intent can be used to reach a larger audience.

The Testing Tree: Google Search Console

Have you ever wanted to create content that’s tailor-made for your audience? Programmatic SEO can help. But before you jump into creating hundreds of pages, it’s best to test a few topics first. That’s why we call it the “Testing Tree.” Let’s take a look at this unique approach to programmatic SEO. 

How the Testing Tree Works 

The Testing Tree is a three-step method for testing content before creating programmatic SEO. Here are the steps: 

1. Start with a seed keyword or head term and then brainstorm three related topics. 
2. Write short pages (around 500 words) on each topic and post them on your blog. 
3. After a month, check Google Search Console to see if you are generating traffic from these pages. If so, run with them! If not, start with a fresh experiment or switch to a different head phrase.  

The Benefits of the Testing Tree Method 

The Testing Tree has some distinct advantages over other methods of content creation and optimization:

1. It allows you to gauge interest in different topics before creating full-length pieces of content around them – saving time and resources if an idea doesn’t pan out as expected
2. It helps you find new angles on a topic that may have been overlooked in previous attempts
3. It encourages experimentation and allows for creativity in coming up with new ideas;   
4. It helps you identify potential opportunities for long-term growth by seeing which ideas generate the most interest from your audience
5. And finally, it allows you to practice creating compelling copy without investing too much time or effort into each piece.                         

Benefits of Programmatic SEO 

Using programmatic SEO offers several benefits over traditional methods of optimizing websites. For one thing, it’s much faster than manually optimizing each page yourself. Additionally, since the process is automated, you don’t have to worry about making errors or missing opportunities when optimizing your website. Finally, since programmatic optimization focuses on high-quality content tailored specifically for each keyword or phrase being targeted, it helps ensure that your website ranks highly in SERPs for relevant queries. 

The Risks of Programmatic SEO

One of the biggest risks associated with programmatic SEO is creating duplicate content. Search engines like Google don’t like seeing multiple versions of the same page or article—it’s seen as an attempt to game the system and can result in penalties for your website. While many are singing the praises of programmatic SEO

The Risk of Google Spam 

Google specifically states that creating automatically generated content without adding value is spam. They will penalize websites for creating low-quality, unoriginal content. Therefore, programmatic SEO should be used carefully and in moderation to avoid any negative repercussions from Google. In my opinion, it’s incredibly risky. The helpful content update rolled out in 2022 by Google (multiple) tanked many well-known websites using AI software to mass-produce content.

The Risk of Doorway Pages

Another risk associated with programmatic SEO is creating doorway pages. Google defines doorway pages as “pages created to rank highly for specific queries.” These pages typically don’t provide value to the user and are meant to funnel them into a different website. Google actively searches for doorway pages and penalizes websites that use them.

Creating Programmatic SEO with CMS Collection Fields

Another way to avoid some of the risks associated with programmatic SEO is to use content management system (CMS) collection fields. These fields allow you to quickly and easily change multiple pages simultaneously instead of manually updating each page individually. This makes creating original, high-quality content for each keyword or phrase easier without worrying about creating duplicate content.

Programmatic SEO is an effective way to boost rankings and organic traffic quickly, but it also carries some risks. You should use a content-generation tool like Jasper AI or CMS collection fields to minimize these risks. You can also generate high-quality content tailored specifically for each keyword.