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How can you encourage online consumers to fill their shopping carts with your merchandise? Writing detailed, optimized product descriptions is the answer.
If your search engine optimization strategy is working, online traffic is flocking to your website. Now, how can you convert this stream of digital guests into paying customers?
Excellent product descriptions compel online visitors to purchase with their hard-earned money. Product descriptions can make or break your e-commerce company’s bottom line.
Creating product descriptions that are marketing gold isn’t difficult. Here are eight easy e-commerce rules for posting persuasive product descriptions and enticing buyers.
1. Mind Your Word Count
Are you an outgoing extrovert who loves talking? For product descriptions, you’ll want to hold your tongue and keep things concise.
Long-winded lines of text won’t perform well. Online consumers simply don’t want to wade through waves of never-ending sentences.
Aim for 400 words or less per description.
Eliminate repetitive, redundant phrases. Create bulleted or numbered lists to break down information chunks when possible. Help internet users quickly scan your product copy.
Without skimping on keywords, leave plenty of white space to avoid overwhelming readers.
