Clicky

Disclosure: This website contains affiliate links which benefit the creator, Lori Ballen. In addition, AI tools including ChatGPT have been used to create portions of the content on this website.
  • Affiliate Programs
  • Ballen Vegas
  • Ballen Academy
  • Ballen Brands
Thursday, March 23, 2023
  • Login
  • About Lori Ballen
    • Affiliate Disclosure
    • Ballen Academy
    • Ballen Brands
    • Contact Us
    • Privacy Policy
    • Youtube
  • Affiliate Programs Directory
  • Loris Tools
    • Canva
    • Grammarly
    • Jasper AI
    • RankMath
    • SEMrush
    • Surfer SEO
    • Thirsty Affiliates
    • VidIQ
  • Top Categories
    • AI Writing
      • AI Generators
        • 400+ AI ChatGPT Prompts for Bloggers, Writers, and Content Creators
        • 11 Best ChatGPt Chrome Extensions for Bloggers (With Reviews)
        • AIPRM: The Game-Changer for ChatGPT Prompt Templates
        • Originality AI Review: AI Content Detector – Jan 2023
    • Affiliate Marketing
      • Affiliate Programs
      • 38 Best Product Review Bloggers for 2023
      • Affiliate Marketing For Beginners in 2023
    • Blogging
    • Business Planning
    • ChatGPT
    • Content Marketing
      • 75 Podcast Topics: The Best Conversation Ideas
    • Finance
      • Make Money
    • Latest Articles
    • Mindset and Motivation
    • Niche Websites
    • Real Estate Business
    • SEO
    • Social Media
    • Software
      • Software Alternatives
        • 11 Software Like BookBolt Alternatives for 2023
      • 8 Best Teleprompter Apps for Mac Devices in 2023
      • 7 of the Best Youtube Comments Search Chrome Extensions
    • Team Building
    • Video
      • How Much Do YouTubers Make? [2022 List of Top Earners]
    • WordPress
    • Writing
      • 143 Good, Fun, and Interesting Topics To Write About
  • Lori Ballen’s Blog
No Result
View All Result
  • About Lori Ballen
    • Affiliate Disclosure
    • Ballen Academy
    • Ballen Brands
    • Contact Us
    • Privacy Policy
    • Youtube
  • Affiliate Programs Directory
  • Loris Tools
    • Canva
    • Grammarly
    • Jasper AI
    • RankMath
    • SEMrush
    • Surfer SEO
    • Thirsty Affiliates
    • VidIQ
  • Top Categories
    • AI Writing
      • AI Generators
        • 400+ AI ChatGPT Prompts for Bloggers, Writers, and Content Creators
        • 11 Best ChatGPt Chrome Extensions for Bloggers (With Reviews)
        • AIPRM: The Game-Changer for ChatGPT Prompt Templates
        • Originality AI Review: AI Content Detector – Jan 2023
    • Affiliate Marketing
      • Affiliate Programs
      • 38 Best Product Review Bloggers for 2023
      • Affiliate Marketing For Beginners in 2023
    • Blogging
    • Business Planning
    • ChatGPT
    • Content Marketing
      • 75 Podcast Topics: The Best Conversation Ideas
    • Finance
      • Make Money
    • Latest Articles
    • Mindset and Motivation
    • Niche Websites
    • Real Estate Business
    • SEO
    • Social Media
    • Software
      • Software Alternatives
        • 11 Software Like BookBolt Alternatives for 2023
      • 8 Best Teleprompter Apps for Mac Devices in 2023
      • 7 of the Best Youtube Comments Search Chrome Extensions
    • Team Building
    • Video
      • How Much Do YouTubers Make? [2022 List of Top Earners]
    • WordPress
    • Writing
      • 143 Good, Fun, and Interesting Topics To Write About
  • Lori Ballen’s Blog
No Result
View All Result
Lori Ballen
No Result
View All Result
Home Marketing

Here’s Why You Need to Own Your Audience

It’s tough enough to build a business from scratch, but it’s even harder when you don’t have control over your own marketing. When you rely on social media platforms or other third-party channels to reach your audience, you are at their mercy. If they make a change that doesn’t benefit you, you cannot do much about it. That’s why it’s so necessary for marketers to own their audience.

What does Owning Your Audience Mean?

The first step to owning your audience is understanding what it means. Owning your audience means having a direct relationship with them. This could be through an email list, a social media following, or even a group of customers that you’ve built up over time. It’s essential to have a way to reach them that doesn’t rely on a third-party platform.

Why is Owning Your Audience Important?

There are a few reasons why owning your audience is vital for marketers. The first reason is that you have more control over the relationship. When you own your audience, you can talk to them directly. You’re not reliant on a third-party platform.

When you own your audience, you control the messages you send out into the world. You are no longer at the mercy of the algorithms or platforms that determine what people see.

Instead, you have the power to connect with your audience and build relationships with them directly. This allows you to create a loyal following of customers or fans who will support you and your business.

RelatedPosts

How to Create a Lead Magnet

Digital Marketing for Beginners: Understanding the Various Types of Online Advertising

10 Best Digital Business Card Apps in 2023

Cross-Channel Marketing

Build a Target Audience: The #1 way to Reach your Customers

Additionally, owning your audience allows you to collect data about them. This information can improve your products or services and effectively target your marketing campaigns.

In today’s increasingly competitive marketplace, owning your audience is a distinct advantage to help you succeed.

How to Own Your Audience

There are a few different ways you can own your audience. The most common and effective method is to build a mailing list.

Social Media

Another way to own your audience is to create a social media following. This can be done by posting interesting and engaging content that people will want to share with their friends and followers.

For example, if you have a blog, you can share your posts on social media and include a call-to-action telling people to sign up for your mailing list. You can also run social media ads that promote your products or services and link to your website or landing page.

Paid Advertising

You can also use paid advertising on social media to reach a wider audience and promote your content. However, it’s important to remember that you don’t own your social media following. The platforms can change their algorithms at any time, which could impact the reach of your content.

For example, you could create a Facebook ad campaign and reach many people. But, if Facebook changes its algorithm, your content might not be seen by as many people. This is why you should focus on building an audience you own, such as an email list.

While paid advertising can be a great way to reach a wider audience, you need to make sure that you’re also focusing on building an owned audience.

Email Marketing

One of the best ways to build an owned audience is email marketing. This allows you to reach people who have already opted-in to receive communications from you.

You can send out updates about your latest content, product launches, or special offers with email marketing. You can also use email to build relationships with your subscribers by sending them valuable content or offering discounts.

For example, if you have a new blog post, you can send an email to your list letting them know about it. You can also use your mailing list to segment your audience and send targeted emails.

Another example if you have a product that you want to promote, you can send an email to your list letting them know about it. You can also use your mailing list to build relationships with your subscribers by sending them valuable content or offering discounts.

Tips for Growing and Nurturing your Audience

Now that you know why it’s important to own your audience, here are a few tips for growing and nurturing your audience:

1. Offer Value

When creating content, always think about what value you’re offering to your audience. Your content should be interesting, informative, or entertaining. It should also be relevant to your audience and their interests.

2. Be Consistent

Be consistent with your content. People will forget about you and your business if you only post sporadically. Try to post new content regularly, such as once a week.

3. Engage with Your Audience

Make sure to engage with your audience. If someone leaves a comment on your blog post, respond. If someone tweets at you, make sure to tweet back. By engaging with your audience, you’ll build relationships and trust.

4. Offer Incentives

Offer incentives for people to join your mailing list or follow you on social media. For example, you could offer a discount code or a free ebook. You could also run a contest or giveaway.

5. Promote Your Content

Make sure to promote your content. Don’t just rely on social media algorithms to give you reach. Share your content on your own social media channels and in relevant online communities.

By following these tips, you can start to grow and nurture your audience. And, as you grow your audience, you’ll be able to achieve great results for your business.

The Bottom Line

Owning your audience is essential for marketers because it gives you more control over the relationship, allows you to directly connect with your audience, and allows you to collect data about them. There are a few different ways you can own your audience, such as building a mailing list, creating a social media following, or using paid advertising.

Previous Post

Steps to Creating a Digital Product that Makes Money

Next Post

11 Things Keap CRM Can Do For Your Marketing Automation

Lori Ballen

Lori Ballen

I'm a full-time blogger. I teach entrepreneurs how to get more website traffic, generate leads, and make more money online. This website contains affiliate links that benefit me. Take a Course Get a Website Try my Tools

Related Posts

By offering up value-added solutions and solutions focused on specific problems your target audience might be having, you can turn interested prospects into loyal customers. Read on to learn about how creating a successful lead magnet will help drive sales for your business! Plus, take a look at this incredible list of lead magnet ideas.
Marketing

How to Create a Lead Magnet

This digital marketing for beginners guide will demystify the complexities of digital marketing so that anyone can understand the basics and types available.
Marketing

Digital Marketing for Beginners: Understanding the Various Types of Online Advertising

10 Best Digital Business Card Apps in 2023
Marketing

10 Best Digital Business Card Apps in 2023

What Can We Help You Find?

No Result
View All Result

About

Lori Ballen brings you the best tutorials, guides, and software lists for blogging, and affiliate marketing.

Follow us

Categories

Recent Posts

  • ChatGPT + Canva Bulk Create for Social Media Posts in Minutes
  • 5 Jaw-Dropping Ways ChatGPT Lead Magnets Can Transform Your Creation Process
  • Building a Real Estate Website with ChatGPT
  • Using ChatGPT for Real Estate
  • The Most Frequently Asked Questions About ChatGPT
  • Take One Of My Courses
  • Get a Website

© 2022 Lori Ballen | This website contains affiliate links that benefit the site owner

No Result
View All Result
  • About Lori Ballen
    • Affiliate Disclosure
    • Ballen Academy
    • Ballen Brands
    • Contact Us
    • Privacy Policy
    • Youtube
  • Affiliate Programs Directory
  • Loris Tools
    • Canva
    • Grammarly
    • Jasper AI
    • RankMath
    • SEMrush
    • Surfer SEO
    • Thirsty Affiliates
    • VidIQ
  • Top Categories
    • AI Writing
      • AI Generators
    • Affiliate Marketing
      • Affiliate Programs
      • 38 Best Product Review Bloggers for 2023
      • Affiliate Marketing For Beginners in 2023
    • Blogging
    • Business Planning
    • ChatGPT
    • Content Marketing
      • 75 Podcast Topics: The Best Conversation Ideas
    • Finance
      • Make Money
    • Latest Articles
    • Mindset and Motivation
    • Niche Websites
    • Real Estate Business
    • SEO
    • Social Media
    • Software
      • Software Alternatives
      • 8 Best Teleprompter Apps for Mac Devices in 2023
      • 7 of the Best Youtube Comments Search Chrome Extensions
    • Team Building
    • Video
      • How Much Do YouTubers Make? [2022 List of Top Earners]
    • WordPress
    • Writing
      • 143 Good, Fun, and Interesting Topics To Write About
  • Lori Ballen’s Blog

© 2022 Lori Ballen | This website contains affiliate links that benefit the site owner

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

You cannot copy content of this page

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.