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In this guide, you’ll learn how to build a chatbot on Facebook for your real estate open house using the platform called Listings To Leads.
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Here’s how to Build the Bot
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- Head over to the ‘Bots’ tab in your navigation bar.
- The BOTs you create will appear in this area
- Use the ‘How to Set Up BOTs tutorial on your listings to leads dashboard
- Find your Facebook Ads Manager by clicking ‘Create’ in the top menu
- Select ‘Ad’ from the dropdown menu options and begin creating your ad.
- Real Estate ads are now in the “Special Ad Category” [This is now required for ad approval. It removes most of the targeting options, unfortunately]. If you “skirt” around it, you can lose your account, so be careful.
- From Ad Category, select HOUSING
- Next, choose MESSAGES
- Give your campaign a name
- Continue
- For geography, choose EVERYONE IN THIS LOCATION
- Enter the CITY
- You will not be able to adjust the age options for this type of ad
- For Detail Targeting, choose REAL ESTATE. Some agent like to choose other interests such as ZILLOW or REALTOR.com
- Next, add your budget and schedule
- Continue
- Create your ad
- Make sure you choose the correct business page where you set up your bot
- You can choose Image or Video
- Add images for both Facebook and Instagram if you are placing your ad for both locations
- Include a description
- Type your headline (remember, this is at the bottom in bold like a Call to Action)
- Change the “send message” button to LEARN MORE
- Next, You’ll set up the ‘Messenger Setup’ section by clicking ‘Edit’ under Create New.
- When the popup appears, you will be able to build an automated message. Choose the format you want to use. NOTE: Listings To Leads suggests the ‘Text & Image’ option.
- Type your welcome message
- Add the image of your listing and it’s title
- Scroll to the ‘Customer Actions’ area, and choose ‘Quick Replies’ from the dropdown menu.
- Add a quick reply in the Reply Text field.
- Choose the ‘Connect Your Bot’ option from the dropdown menu and type ‘buyer’ in the Bot Payload field.
- If everything looks complete, choose the ‘Preview in Messenger’ button and test the BOT. A sample message will be sent to your Facebook page. You’ll be able to test the conversation within Messenger.
- In the Facebook Ads Manager now, Click Finish
Messenger Set Up 2
- Choose “Custom” under Messenger Setup
- Select CREATE MESSAGE
- Choose the appropriate Format under ‘Welcome Message’
- Edit ‘Text Greeting’
- Add your Image or Video as desired
- Type the Image Title
- Choose ‘Quick Replies’ from the drop-down menu for Customer Actions
- Edit ‘Quick Reply #1’
- Select ‘Connect BOT’ and type ‘buyer’ in the Bot Payload form field
- Click ‘Preview in Messenger’ (optional if you want to test it)
- Click ‘FINISH’
- Choose ‘CONFIRM’ and the ad will begin after the standard Facebook review/approval.
Lori Ballen Invites You
to a 30 Free Day Trial of the ilsting marketing software and home valuation pages vs. the 14 day trial everyone else gets!
