Are you asking yourself how to do on page SEO so that you can rank on the search engines?
The answer is simple.[tweetthis remove_twitter_handles=”true” remove_hidden_hashtags=”true”]Rank on the search engines by having a valuable web page directly relevant to the searchers intent. @loriballen_[/tweetthis]
A website first must gain trust and authority with Google. You’ll need search engine visibility to rank well on the search engines. This can take time. You’ll also need a fast loading, mobile responsive website.
In this video, Cyrus Shepard walks us through optimizing title tags for higher click through rates:
You’ll notice that you may have more than once place for a title.
When you create a new page or post, you will be asked to add a title.
This title is going to show on search and social as well as be part of your website’s database for customer search.
When using a website such as WordPress, this title will be used for your title tag.
SEO was founded on best practices, but true success is found when you expiriment. ~ Cyrus Shepard (Moz)
Therefore, you could possibly have more than one title.
One title would be for your website database (CMS – Content Management System), another for the search engines, and yet another for social.
For marketers, this is ideal.
Be sure to understand which element controls your title tag so you know how to optimize it for the search engines.
For search, you’ll want to include your main subject or keyword as an on page SEO best practice.
Keep your Title at the correct length. This is generally no more than about 60 characters. After that, Google will cut off your title and show…..
Correct Title Tag:
💡 Pro Tip: Adding brackets around the value item has been proven to increase click through rate. In the example above, it would look like [The Ultimate Beginners Guide]
Incorrect title tag
Everything after the domain name and slash is your slug.
Best to keep your slug short as possible. 3 words is great if you can get it there. You don’t need and, or, to etc. yet keeping them doesn’t hurt you either other than making the domain name longer.
Keep in mind that the permalink structure of your website may add parent pages or categories to the URL as well creating a longer slug.
The length of the slug isn’t a ranking factor directly yet can affect click through rate.
Use only letters, words and dashes – in your slug. Do not use symbols, underscores etc.
Include your focus keyword in your slug.
The body or main content of your blog post should consist of several on topic paragraphs. Each should be long enough to cover the topic of that paragraph. In a long form blog post, it’s best to break up each paragraph with things that break up the chunky text.
These are items such as video, images, dividers, graphs, quotes, reviews, social posts, and statistics.
Include your main subject (keyword) in the first paragraph (first 200 words). You don’t want to stuff this in anywhere else where it could appear spammy. If it makes sense to use it again, you can do so, but try to find variations of that keyword as well.
Say it differently:
Steak = Slice of Beef, Meat, Dinner etc.
Semantically Related Keywords
Instead of repeat the same word over and over, Google is now looking for other words that it would expect to see when covering this topic. It compares other page one ranking pages and looks for related keywords.
Include your subject (keyword) in the title and alt text if you can naturally.
- Take your own photos or upload a copyright free image
- Title it appropriately and include the keyword if it makes sense to do so.
- Use the alternate text (alt attribute) to describe the image to someone who couldn’t otherwise see it. Only include the keyword if it’s natural to do so as part of the description.
Linking to other pages on your own website connected to a keyword or phrase can improve the user experience. If the user is reading about a topic, and you mention something they might like to learn more about, they may click to the additional page to read more.
Linking outbound is also a good practice. When you link to sources on a website not your own, Google views this as a quality signal. You care enough about the end user to provide resources they may find valuable, even when they are not your own.
Always have them open in a new tab.
Here’s how to create an external link
- Choose a set of keywords in a sentence on your page
- Hightlight the keywords with your mouse
- Find the link icon in your WYSIWYG editor
- Paste in the url you wish to link to.
- Check the box to open in a new tab
- Click Apply
Include video, images, social posts, reviews, statistics, quotes and anything else that will improve the user experience.
While Yoast has a color key that shows you best practices, these are not necessary to rank on the search engines nor do they guarantee any rankings.
Yoast has other great features such as orphaned content, cornerstone content, redirects, meta templates and so on.
This markup can lead to rich snippets on Google’s Search Engine Results Pages (or SERP for short).
🖱Click here to learn more about Structured Data, Schema markup, and rich Snippets.