This article compares in detail each of the aspects listed above offered by Omnisend and Klaviyo to assist you in choosing the right product for your e-commerce marketing needs.
Omnisend and Klaviyo are two of the biggest names in email marketing platforms. Each offers aspects of target audience marketing, email campaigns, third-party integrations, mobile deployment, customer service, price, and customer reviews.
These elements are essential to consider when choosing which email marketing platform is right for you.
Background Information
When choosing which email marketing platform to invest in, it sometimes helps to know the company’s history. Having this information may give you more confidence before trusting your e-commerce business to technology.
Omnisend
Established in 2014 as Soundest, this email marketing platform started after its founders saw a need for more specialized email marketing tools for e-commerce startups. Later, the company evolved into an omnichannel marketing automation platform and changed its name to Omnisend.
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Klaviyo
Klaviyo launched in 2012 as an email marketing and automation platform. Later, the company offered its services over multiple channels with customer data storage and revenue data. It continues to do so today.
Target Audience Matters
As an e-commerce marketer, you must know the target audience of your email marketing platform. That being stated, Omnisend and Klaviyo focus on the same e-commerce target audiences through integration technologies. In addition, both have a mission to aid growing online stores.
Email Campaigns
Email campaigns are the bread and butter of any e-commerce marketing platform. With so much at stake, you cannot afford to overlook these comparisons.
Omnisend
Email Editor
- Offers a drag-and-drop email editor
- Offers fewer email templates than Klaviyo
- Offers more customization options than Klaviyo
- Offers the ability to add your store products to the email editor using the product picker feature to create recommendations
- Offers ability to add videos to your campaign
- Offers e-commerce perks such as gift boxes, discount codes, and scratch cards
Subscriber Lists
- Offers organic subscriber list built from website visitors
- Provides targeted pop-ups, converting visitors to subscribers
- Does not offer triggered pop-up forms
- Offers landing pages to convert users
- Offers an interactive gamification sign-up form
Marketing Automation Workflows & Segmentation
- Offers triggered, and conditional automation workflow splits to target subscribers solidly
- Provides the option to add channels to the same workflow
- Offers multichannel automation workflows that work with SMS and push notifications and emails
- Allows the setting of customers’ preferences
- Offers browser push notifications
- Offers abandoned cart tracking using cookies, allowing for more customer engagement.
- Allows limited segments only based on profile data, shopping behavior, and campaign activity with a layering option
- Allows easier segmentation options for beginners
- Allows sync of segmented lists with Facebook Custom Audiences and Google
A/B Testing
- Offers creation of the same email with differing subject lines with the ability to divide segments
- Allows for split testing of subject lines and marketability
- Offers limited A/B testing
Marketing Channels
- Offers SMS marketing with credits included with a pricing plan
- Offers more channels than Klaviyo, such as Facebook Messenger and browser push notifications
Reports & Analytics
- Offers up to an 18-month view of the e-commerce business
- Offers the ability to customize metrics and time frame to top-tier subscribers
- Offers detailed insights and reporting to top-tier subscribers
Klaviyo
Email Editor
- Offers a drag-and-drop email editor
- Offers more email templates than Omnisend
- Provides fewer customization options than Omnisend
- Provides an option to add your store products to the email editor for grids or recommendations
- Offers the ability to add videos to your email campaign
Subscriber Lists
- Offers an organic subscriber list built from website visitors
- Provides targeted pop-ups, converting visitors to subscribers
- Offers triggered pop-up forms with discount offers and sign-up forms
Marketing Automation Workflows & Segmentation
- Offers triggered, and conditional automation workflow splits to target subscribers solidly.
- Provides the option to add channels to the same workflow
- Offers multichannel automation workflows that work with SMS and push notifications and emails
- Allows the setting of customers’ preferences
- Offers iOS push notifications
- Offers abandoned cart tracking at the checkout stage.
- Allows unlimited segments with no limits on data or criteria
- Allows more complex segmentation options for expert e-commerce marketers
- Allows sync of segmented lists with Facebook Custom Audiences
A/B Testing
- Offers creation of the same email with differing subject lines with the ability to divide segments
- Allows for split testing of subject lines and marketability
- Offers unlimited A/B testing without regard to criteria
Marketing Channels
- Offers SMS marketing with credits per pay
- Offers fewer channels than Omnisend
- Offers iOS app push notifications
Reports & Analytics
- Offers a full view of the e-commerce business from launch
- Provides the ability to customize metrics and time frames for all subscribers
- Offers detailed insights and reporting to all subscribers
- Offers revenue metrics reporting
Third-Party Integrations
Third-Party Integrations matter because target audience performance matters. It is the “make or break” element of the foundation of all e-commerce businesses. Omnisend and Klaviyo compare relatively well in third-party integrations. However, there are a few distinguishing differences.
Omnisend
Omnisend integrates better with platforms such as Opencart, Prestashop, and Drupal Commerce. However, it also integrates well with the following third-party platforms:
- Zapier
- BigCommerce
- Shopify
- Shopify Plus
- Magento
- WooCommerce
- Smile
- LoyaltyLion
Klaviyo
While Klaviyo integrates well with all the platforms that Omnisend does, it works somewhat better than Omnisend with smaller platforms such as Privy, ReCharge, and Aftership.
Another thing to remember is that Klaviyo performs better than Omnisend at syncing data for already established e-commerce businesses and offers more marketing tools, including a JavaScript option in its integration arsenal.
Mobile Deployment
Sales are vital to any e-commerce business. Therefore, mobile deployment is critical. In the age of advanced smartphone capabilities, your business must be available 24/7 on any device that supports app integration.
Omnisend
The Omnisend eCommerce platform does not offer mobile deployment at this time.
Klaviyo
The Klaviyo platform offers mobile deployment for Android and iOS devices.
Customer Service
Prompt, responsive, knowledgeable, and positive customer service is priceless. As a busy e-commerce marketer, you don’t have time to waste on inefficiency. You need to know the comparisons between Omnisend and Klaviyo.
Omnisend
Omnisend presents knowledge bases and tutorials that are incredibly helpful. It also offers 24/7 customer service support via helpdesk, live chat, and email to any paid subscriber.
Klaviyo
Klaviyo also presents great tutorials and knowledge bases. However, it only offers limited hours for customer service support via the same methods.
Price
When it comes to the bottom line of any business, expenditures matter. Email marketing platform pricing is a major aspect of selecting a product. Here is how Omnisend and Klaviyo compete in pricing:
Omnisend
- Offers a free plan and free trial
- Offers more email sends with a free plan than Klaviyo
- Provides pricing based on the number of subscribers within a standard, pro, or enterprise plan
- Offers discounts with annual commitments
- Offers free SMS credits equal to a plan
The standard plan costs $16 per month, allowing 500 subscribers and 15,000 emails.
It includes support features with SMS, segmentation, and automation.
The pro plan costs $99 per month, allowing 500 subscribers and 15,000 emails.
It includes SMS features with advanced reporting, Facebook and Google syncing, and push notifications.
The enterprise plan offers customized pricing, allowing 500 subscribers and unlimited emails.
It includes all Omnisend’s features.
Klaviyo
- Offers a free plan and free trial
- Offers more features with a free plan than Omnisend
- Pricing based on the number of subscribers
- Offers a plan with no long-term commitments and is based upon the number of subscribers
- Offers custom pricing of accounts with over 150,000 subscribers and allows 1.5 million email sends
Klalviyo’s pricing for subscriber counts is comparable to Omnisend’s pro plan. Pricing begins at $20 per month.
Customer Reviews
Customer reviews matter because they give insight into real-world applications, qualities, issues, praises, and complaints of e-commerce marketers like yourself.
To obtain a fair sampling, be sure to read as many recent reviews from as many credible sources as possible.
Another benefit is that another e-commerce entrepreneur will pose a question or concern you haven’t yet considered.
Final Thoughts
As an e-commerce marketer, you want to choose the best option for your business that is also the most cost-friendly. In making this important decision, you will need to decide which options, features, and pricing align with your needs.
Omnisend and Klaviyo both offer some of the highest quality e-commerce marketing tools available. Once you add either one of these to your business, you are sure to succeed.
Take a look at this list of the best affiliate marketing tools.
