Mouseflow Heatmap Tool

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For those who might not know, Mouseflow is a session replay and heatmap tool that provides a variety of useful features for those who want to track what happens on their websites. 

The world of eCommerce is changing quickly, and there are new software packages developed regularly. One of the most popular new tools is called Mouseflow. 

Tracking includes information on how visitors click, scroll, move, and browse throughout the page. 

Reports provide analytics that can help a blogger make essential decisions. Take a look below at some of the helpful information regarding this new software package.

Mouseflow on Shopify

There are a lot of Mouseflow users who run eCommerce websites that are powered by Shopify

The good news is that the two platforms work together. 

Installing Mouseflow on Shopify is relatively easy. Those who want to do precisely this need to login to their Shopify account. 

Then, they can head to the admin page. The user can customize their themes and head to the theme actions area. 

At this location, they can open the code area and paste the tracking code for Mouseflow. The software should be working relatively quickly.


Mouseflow Funnels

One of the most critical tools for Mouseflow is called the funnel. 

The funnel tool tracks how many visitors are turning into customers. This result is called the conversion rate. 

With funnels, Mouseflow users can see what is working on their site and what isn’t. They can then use this information to tailor the user’s journey to boost the percentage of visitors that convert to sales.


Mouseflow Heatmaps

Heatmaps are one of the unique parts of Mouseflow. 

It can be tricky to figure out what people respond to on each page. Heatmaps identify which parts of the website are getting the most attention. 

In this manner, Mouseflow users can see where users scroll to, click on, and even move the mouse around. 

These results can be measured so the blogger or website owner can make small adjustments that could make a huge difference, such as moving the call to action button.


Mouseflow Pricing

There are numerous pricing options when it comes to Mouseflow. They come in three separate tiers. They include:

  • The starter package starts at $24 per month and stores information on one website for three months
  • The growth package is $79 per month and stores data on three sites for six months
  • The pro package is $299 per month and stores data on ten sites for six months

It is important to note that customers have the option to pay annually instead of monthly and save a significant amount of money.

Mouseflow Tracking

There are tremendous tracking powers for those who elect to use Mouseflow. One of the most significant tracking features is called session replay. 

The session replay allows Mouseflow users to track the session of an individual visitor. 

The webmaster can watch recordings and frustration monitoring to see where people are browsing, where they run into problems, how much they search before buying, and how often they abandon their cart.

Mouseflow WordPress Plugins

Many people run a WordPress site, and the good news is that there is a WordPress plugin available. It is as easy as logging into the admin page on the WordPress site and installing the Mouseflow for WordPress plugin

After the installation process is complete, it is possible to test the installation and activate the tracking feature.

Mouseflow Alternatives

Mouseflow is one of the most popular tracking and analytics tools; however, this is not the only option. 

There are a few popular alternatives as well. Some of the most popular include Hotjar, Crazy Egg, Instapage, FullStory, Smartlook, Dynatrace, and Acoustic Analytics. 

People need to understand what sets these options apart before they make a decision.

Mouseflow Integrations

Mouseflow provides numerous integrations to connect all of the favorite tools with just a few clicks. 

Some of the most popular integrations, in addition to those involving WordPress and Shopify for Mouseflow, include:

  • Google Analytics
  • Hubspot
  • Optimizely
  • Adobe Analytics
  • Eloqua
  • Usabilla
  • Unbounce
  • Opinionlab
  • Instapage

It is important to note that Mouseflow offers apps that are integrations install with a single click. 

Those who use Mouseflow can take a look at the complete list of their apps and integrations. They are in place to help users get the most out of their experience.

Mouseflow Vs. Hotjar

One of the most common comparisons for Mouseflow is called Hotjar. Hotjar uses visitor heat mapping, visitor recording, and website polling. 

Mouseflow uses heatmaps, funnels, forms, session replay options, and customer feedback to deliver information. 

Hotjar is better for customers looking for an easy way to monitor their users and obtain customer feedback to increase usability and generate more leads. 

Mouseflow is better for converting leads using heatmaps and analytics while also providing real-time user monitoring.

Mouseflow Vs. Crazy Egg

Another standard comparison is between Mouseflow and Crazy Egg. 

Mouseflow is a platform that offers built-in A/B testing, which Crazy Egg does not do. Both programs provide heatmaps while Mouseflow also offers scroll map recordings. 

In this manner, Mouseflow is a platform that is a bit more expensive but also provides more information that users can analyze to make quick decisions regarding their online traffic.

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