Mailchimp Alternatives For 2021

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In my opinion, the best mailchimp alternative is Mailerlite. I chose it as best because of the pricing structure,  and the simplicity of the plans. Email programs are now going way beyond email. They offer websites, webinars, and ecommerce elements, yet many would-be subscribers just want a great email program. 

Mailchimp has been a favorite platform for sending broadcast emails and running drip email campaigns. I compiled this list of Mailchimp alternatives so you can compare the best email marketing tool and autoresponder for your needs.

Using MailChimp, it is possible to send emails to targeted audiences automatically, allowing some businesses to free up a lot of time that used to be spent crafting emails. 

Depending on the type of targeted lead, it is possible to categorize people, ensuring that subscribers receive the right email. 

Furthermore, It is incredibly easy to start using MailChimp. The MailChimp dashboard is helpful, letting people know how they can create a list. 

There are a few significant advantages that users will enjoy when they employ MailChimp. 

Some Mailchimp subscribers have reported a low deliverability rate. It’s not going to be a great email campaign if the email doesn’t get delivered. 

Some of the main benefits include:

The User Interface

One of the main reasons why MailChimp has become so popular is that it is very straightforward. For those who have never used an email marketing automation tool before, it is not going to be a problem. 

The dashboard lays out all of the information in a convenient way. Then, it is even possible to customize the dashboard to meet the needs of the individual user. The customizable features on MailChimp allow users to tailor their experience to meet their needs.

The Free Plan 

Even though MailChimp’s premium plans are a bit more expensive than the industry average, MailChimp works great for small businesses. 

Those who have fewer than 2,000 email subscribers will be able to enjoy the basic plan for free. 

For newcomers to the world of email marketing automation, the free plan provides them with an extended amount of time to figure out if MailChimp is right for them.


Constant Contact


A good place to start when considering Mailchimp alternatives is Constant Contact. I test drove it a while back and it was one of my favorites in the “test” bunch. 

Constant Contact is one of my favorites for ease, functionality, and price. 

Constant Contact has a wide array of advanced features; however, it is mainly designed for small businesses. It provides reporting and contact management functions that are intuitive and easy to understand.

For most people that are primarily looking for a way to send broadcast and drip email campaigns, the $20 per month version will suffice. For others, the $45 email plus program will be great for up to 50K subscribers. 

The plus program will include pop-ups, polls, RSVP forms, AI, Surveys, and more. 




Moosend is a great alternative to Mailchimp. The free version of Moosend offers a lot of features, provided you don’t care about priority support, sharing with team members, or using Landing Pages. 

If those features are important, you may want to consider upgrading to the  $44 per month Pro plan which is the most popular.  With the pro plan, you’ll get sign-up and subscription forms, floating boxes and bars for offering lead magnets, landing pages, countdown times, advanced tracking, and reporting, and more. 

While many give Moosend 4.5 to 5 Stars, others have reported that they aren’t very marketing friendly when it comes to big email campaigns. It’s important to read the terms of service to be sure your method of marketing is in-line with the TOS. 

Get Response


I have used Get Response in the past and appreciated the platform overall.  It’s pricey, though. Comparing some of the other plans that offer up to 10,000 contacts for less than $20, Get Response comes in at $65. That being said, reduce that to 5000 contacts, and it’s only $45, and only $15 for up to 1000. That’s for the Basic Plan, however. 

If you want to build flows, also known as drip campaigns, that send an automated emails based on triggers or tags, you’ll need to upgrade to the Plus Plan.  

The Plus Plan from Get Response will cost you about $30 more per month than the Basic Plan. It comes with more feautres, of course, like webinars, contact scoring, sales funnels, webinars, and webinar funnels.

All of the Get Response plans include web forms, pop-up style lead magnet offers, and surveys.

Get Response is also a great option for anyone looking to build a shop with their website as it offers ecommerce features as well.

Ratings for Get Response often generate less than 4 star. Most of the lower reviews cite poor customer service as their reasoning. 



I have used AWeber, but it was several years ago. While I loved the abundant features, the platform felt like a developer built it. That just means that it wasn’t “fancy” and felt a bit harder to understand. Geeky, if you will. 

The free version of Aweber will give you up to 500 subscribers and 3000 emails. This is less than Mailchimp’s free version, yet holds a higher reputation for deliverability. 

You’ll probably want to upgrade to AWeber‘s Pro plan. It’s also based on total contacts. 10,000 contacts is $69.00 and up to 25,000 is only $29 per month. 

The Pro plan also offers split testing, automation flows, cart abandonment and other eCommerce features, advanced reporting, and push notifications.

Lower ratings report challenges with the tool, deliverability in general, and with accounts being shut down due to TOS violations. Postive comments point to good customer service. 



The main difference between Keap and Mailchimp (besides price), is that Keap is a full CRM while Mailchimp is an email tool. 

In fact, the main reason I went back to Keap after using other email programs on this list, is because I needed a more robust CRM

I wanted better notes, segmentation, custom fields, tasks, calendars, important dates to remember, and so forth. 

The tasks section is one of the essential parts of Keap. In the tasks section, you can tie tasks to each contact, helping you figure out everything you have to do with a particular contact during the day. 

There is also an appointment section in Keap

The appointment section is excellent for scheduling calls and appointments with prospects and clients.

You can then create links that you can share with others, allowing them to book meetings with you online. 

Keap offers 3 plans: Lite, Grow, and Max. Prices start at $56.00 per month and increase from there. Keap is better for small businesses, teams, and those with multiple brands. 



Enjoy Unlimited Contacts with Sendinblue. Best Value All-in-One Marketing Platform. Only Pay Per Email Sent! Flexible Price Plans. Easy Set-up. Try Us for Free! Powerful API. Plugins Available. Drag & Drop Editor. Responsive Design Emails. GDPR Compliant.

The free trial of Sendinblue is great for a test drive. You can send up to 300 emails per day. 

Their most popular plan is the premium plan which allows you to have 20,000 subscribers, 3 users, and includes 5 landing pages.

The lite plan, which is ideal for new marketers, offers up to 10,000 subscribers, and is only $25.00 per month. Your automation funnels, however, can only have 2000 emails in the funnel. 

If you want to build drip campaigns for more than 2000 contacts, then you’ll need to upgrade to the premium plan. 

Most people love the pricing structure, and dislike the more challenging platform. 




The Mailerlite plans are easy. There are only two of them. If you want to access newsletter templates, promotional pop-ups, custom domains, and auto-resends, you’ll want to upgrade to the premium plan. 

Prices are based on total contacts. With Mailerlite, you can have up to 2500 contacts for only $15.00. 

Mailerlite offers add-ons that allow you to build a website, have a dedicated IP address (better deliverability), and premium support. 

Mailerlite has great reviews overall. The negative reviews of Mailerlite generally point to the fact that it’s a pretty new product. This means that 3rd party integrations are sometimes more challenging since it’s not as common as Mailchimp. 

Mailchimp tops the list for 3rd party integration capabilities. 

Email Octopus


Email Octopus is a good alternative to Mailchimp. It offers two simple plans: free and paid. The free plan allows you to send emails to up to 2,500 people at a max email send of 10,000 per month. The paid plan allows you to send up to 50,000 emails to 5000 subscribers in one month for a low price of $20.00.

You’ll find email templates with a drag and drop builder, automated e-mail responders, and drip campaigns, and reports. 

Email Octopus doesn’t try to be “all-things”. It’s an email marketing tool, and based on ratings, is a good one. 

The drawback, if there is one, is that You need an account with Amazon Web Services to use EmailOctopus.

Setting up your AWS with Amazon is easy, and free.  Amazon adds a fee only if 62,000 emails are sent in a single month. 

They charge 10 cents for every 1,000 emails over.  

If you want A/B Testing, Customer Surveys, or premium support, you’ll want to go with Mailchimp. If you are looking for a pretty simple and affordable way to send broadcast emails, newsletters, and drip campaigns, Email Octopus is a good choice.

Lori Ballen SEO

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