We’re going to go ahead and take a tour of the Listings-to-Leads Listing Marketing Platform so that you can understand all of the things that this system can do for you, and I’ve heard from people that they find the dashboard to be a little bit geeky and overwhelming, so I wanted to show you where everything is and how you might want to use things as I have done in my real estate business.
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The first thing you’re going to notice is there’s a profile section. Now, when you first set up your Listings to Leads, you’re going to be adding your company logo, your broker name because that’s how your listings are going to be imported into here through the MLS syndication. The name of your company. You’re going to have a username, and you’re going to have a password.
Now, here, you’ve got an option to put in a primary email, send leads to, send listing toolkit, emails, and flyers to. My alternative email is actually the email that I use with Parsey that funnels all the leads in from Listings-to-Leads into Parsey, which then integrates into my CRM, which is Infusionsoft. You have the option here, as you can see, to add several, including a Boomtown notification.
Then, you have your email that you have set up with the MLS, so this needs to be the email that you have set up with the MLS. Then, you’re going to have … You could have a mortgage email, a Craigslist reply-to email, a phone number, office phone, alternate phone for SMS leads. That will be your text messages. You have the option to display or not display Zillow reviews. You have your website, your city, state, your license number, MLS name, and then you can put in a legal description.
Then, you can put in whether or not your MLS allows branded virtual tours. Ours does not. If you want to have a property valuation source, that’s for your instant home valuations. All right. There’s a Canadian version. Use Single Property Website URL as Property Detail URL. I don’t recommend that if you’re doing your own properties here. Use “Just Sold” lead form. Okay. Then, we have templates with colors, so you can make everything luxury or you can make it red, and you can play with what your single property pages look like depending on your branding.
Then, we have “Activate auto flyer, social media, and lead generation campaigns to agent,” so those would be sent to us. You can also automatically send those to your seller. You can check off if you have listing showcase enhancements on Realtor.com. You can authorize a YouTube channel so that the virtual tours created on Listings-to-Leads will automatically syndicate to that channel.
Here’s WiseAgent login, Boomtown login, Top Producer login, Lion Desk login, and then of course, we have our Facebook pages, which actually … Looks like mine is wrong. Let me check mine real quick. While I’m in here, okay, I’m going to replace mine because I have an old one on there. Ah, yes. That’s wrong too, so hold on. YouTube, and switch account. I want the Lori Ballen Team, and then I want to get that YouTube, that same URL here, my channel. There we go. Okay. Now, I’m going to paste that in there.
Then, you have your LinkedIn, and you have your Google Plus. I don’t think that’s right either. Lori Ballen Team Google Plus. Let me check. There we go, and it is this one. Is that the one? All right. I’m going to come back to that one. Okay? Then, PayPal ID for your … Okay, so that’s for my referrals, and then I’m going to update and save. That’s how you set up your profile, so you’re going to want to make sure you have all that set up correctly.
Then, when we go over to the Listings tab, what we’re able to see here is our listings should be funneling in automatically from our syndication feed. If they’re not, you need to talk to Scott Pierce over at Listings-to-Leads and find out what’s going on with that. What happens is as soon as you put your listing in the MLS, after a certain amount of time, it will funnel in here to Listings-to-Leads, and then you’re able to go through and do all the good stuff you want to do with it.
The first thing I do is I edit/enhance my listing, so you’re going to go through here, and you’re going to fill out everything that applies to that listing. Then here, you can also customize this description. You can customize the links. On the left-hand side, you’ll notice you can edit the images. You can customize the Facebook share image. You can add a custom banner. You can look at analytics. You can import a property video. You can add a conversion code, so you’re going to want to take a look and spend some time on here, and make sure that that’s all set up correctly.
Then, once you’ve done that, we’ll go back over to Listings. Now, watch what you’re able to do here. Look at your single property website. You can put in a video. Then, you’ve got your description about the property. Okay? This is all customizable. These links on the left are customizable back there with those edit site lead generation links there. You’ve got your property video, your description photos if you put more than one photo in here. Maps and local schools, print brochure, and then whatever other links you have in there.
Now, depending on how you have this set up, you can actually choose to have the … If we go back here to our listing and edit listing for a minute, down at the bottom, there is something here that says, “Follow this home display.” See it here? “Follow this home display.” You can choose to have it pop up and require that in 10 seconds, 15 seconds, 30 seconds. Okay? You can say for the phone to be required.
Then, in order to view anything else about the property, they have to register. If you’re running pay-per-click ads or anything like that to these pages, you might want to have a shorter registration time, all right? Then, you can look at the virtual tour, and it will … You can import a property video if you’ve already made one. You can upload high-resolution photos for it to make a video for you, and you can choose to have it automatically create a video for you and feed through to your YouTube feed.
Next, we have … See here. Here’s our YouTube. Same thing. Whoops. Go back. Okay. Next, you have your eFlyers, print flyers, and reports, so you’re able to go here, and take a look at all of these reports here. Now, you can create an email flyer that you can send to your database or your can even copy the HTML to post on a blog. Okay? It would look something like this. If I go over to Listing Email Database, and I click “Copy HTML” … Oh, I need to update my Flash on my computer, so I’m going to have to come back and do that I think. Let me try. Oh, there it goes.
Okay, so let’s say you got the flyer you want. You copy the HTML. Okay? Then, you go over to … Let’s try Active Rain. I’m going to write a post, and I’m going to access the source code, and I’m going to paste it in there. Look at that. Tell me that isn’t awesome. You can customize this. You can put links back to your website. Okay? We’ll do this. Let’s go ahead and load this. I want to see what it looks like. Hold on. Let me stop that from bouncing. There we go. Okay.
Whoops. I want to customize this. Northwest Las Vegas. See how you can do that? You can customize it in the Listings-to-Leads dashboard. You can customize it after it comes over here. Okay? Now, let’s go ahead and take a look at what this looks like. We’re going to say, “Active Rain,” and this is a listing, and let’s go ahead and publish it, and take a look at what it looks like.
You see how fast this was? I mean, that was a couple minutes, and I’m teaching while I’m doing it. That looks great. Okay? Make sure my links are working there. It’s been a while since I clicked over to that one. Yup, that one works. Ooh, that just gave an idea, so let’s just say on your main website, I want to rank really high for zip codes. Okay? I’m working on zip codes, so let me show you this, these Las Vegas zip codes, and I’m … Let’s see.
I’m on page two. Oh my gosh, where did I go? Okay. This one here, and I’m going to take this link, and I’m going to go over to that, Active Rain, and I’m going to put something like … Maybe here. “View Las Vegas Zip Codes,” so these little backlinks like this can be pretty powerful for helping to raise your rankings. In my case, the buyers actually really like to look by zip codes, so it’s also a good link for the buyer to use while they’re on there.
Anyway, see how quick that was? Super quick, and the more you customize this in the beginning right here, the better your blog post will actually work. Okay? Any of these flyers that have the HTML capability, you’re able to actually do that with, so virtual open house, pending sales, just sold, price reduced, coming soon. All of these. Engagement email. I’ll come back and break down some of these things in here.
You can send a traffic report to your seller that lets them know how many times people have visited the website, that type of thing, and then here, you have social media marketing. This will allow you to post this exact thing to Facebook, so let’s just go ahead and take this single property website, and you can save today’s date so that you know you already did this today. Then, I’m going to click, “Send.” Social media post for 7565 has been sent to Lori Ballen.
Now, this is cool because what happens is … Let me do it another way. Let’s just go ahead and do “View.” What happens as you click “Send,” it will send it to the seller. Oh, I actually want to look at it. Let’s see if I can get it to pop. There it is. Okay. Look at this. “Dear Lori Ballen Team, forward this social media post to your seller with the text below, edited as necessary.” “Dear Sally Seller, this Facebook post has been specifically designed to advertise your home on social media. The more people that see your home via Facebook …” So, it’s giving them exactly what to do. Now, watch. All the seller has to do is click “Share on Facebook.” Check that out. Boom. Post to Facebook, and you can do this as frequently as you think you want to. If you want the seller sharing it every week, you can send that to them every week. Okay?
Now, let’s look at … So, you can play with this. Here’s all your social media links. Here’s the property website URL. Here’s the short … Tweet this, so if you want to tweet it, and here’s your listing eFlyer, so you can mix it up. Do different things. It doesn’t always … Maybe one day, you’re going to share this single property website. The next day, you’re going to tweet it, and the next day, you’re going to do the single property … the landing page instead, which I’ll show you.
This is your single property website. That’s the fully-functioning website, but then you have … In here as well, you have a listing landing page. Now, look at this, and this is also customizable. Now, this performs really, really well on Facebook ads where the single property website isn’t yet designed for lead capture. Although, it does have the popup follow this form.
This page, there’s nowhere else for them to go, except for to inquire about that property, more information. They can click here to continue with Facebook or they can use the email. If they continue with Facebook, it opens. Continue as Lori. Then, they can put their email and their phone number. Both are required. Get the information now. We’re generating a lot of leads right now on this particular ad using that landing page.
Then, you have “Post to Your Blog.” Now, when you click here, what you have is a whole bunch of different options. New blog. You’ve got an open house flyer. You’ve got some different options. What you’re able to do is you can say, “Let me go ahead and take this new blog post,” and click here to post this version. I’m going to save it so I can show that today, I posted this version. Then, maybe in the next few days, I’ll post that one, and then in a few … Then, I’ll do my open house. Save them so you know when you did them last.
Click here to post this version. See? Now, again, you can just copy here or you can click here to copy and paste on the clipboard, and I’ll go ahead and go over to my website this time. Whoops, and I’m going to go up here to “New,” “Post,” and then I’m going to click on the “Text” tab. I’m going to paste that, and then I’ll go back to the “Visual” tab so I can look at it. Up here, I’m just going to paste that address. Actually, I’m going to do this one a keyword, “single family home for sale in $265,000.” Maybe I’ll go ahead and add, “Four-bedroom,” so I’ve already optimized for the address. Now, I’m going to do one for the keyword for the title. Put featured listings, and let’s just go ahead and take a look at what this looks like.
Okay. Let’s go ahead and view the post. Look at that. Awesome, and you can customize all this. Customize the banner. You can delete the bottom half. You can play with different flyers. You can change the links. All kinds of things, right, so that you have the ability to drive traffic to other pages and whatnot on your website.
Okay, so you got that, and then you’ve got “Post to Craigslist.” L2L Posting App. You have to drag this link to your toolbar or right-click to add it to your favorite, so I would put it up here. Maybe I already have mine is why. There it is. Okay. L2L. See this? Okay? Sort by oldest first, so I’m going to put … I’m going to sort by newest first. Cutting Edge. Zip code I think was … What was the zip code? 89149? Zip code is 89149, so go back and we’ll put postal code, 89149. Oh, I may have to set that up before because it looks like it’s not letting me add anything now.
Okay. There’s the login. Okay. Now, what we do is post to Craigslist via the app. Once it’s installed, click or drag the content you need over. All right. I’m going to come back. It’s been a while since I’ve done that one too, so I’m going to come back to it, but it looks like what we actually need to do is just take this here and paste it onto Craigslist, so we’re going to come back to this. I’m going to do a special lesson just on that one. Let me run through it and see how it’s currently working. Okay?
There were all your listing marketing tools. Next, you have landing pages, and on your landing pages, you’ve got the ability to offer instant home values, nearby sold homes. You can do the growing family landing page. You can do the empty-nester landing page. You can customize a free report, so give away a free report on anything you want. Run a Facebook ad and drive them right here to this landing page where they can download their free report.
For example, “See all the holiday lights where … the map of holiday lights in Las Vegas,” and drive them there, and they click to register or, “Top three loan programs with low money down.” That type of thing. Home for Heroes Program. The special program for teachers. They can download the report and find out more information about it.
You have your custom landing pages. There’s more. Over here, you can play with HUD homes, condos for lease, mortgage listing, homes for sale, expired listing. Now, when these landing pages open, and I’ll do a separate lesson on just the landing pages, you’re able to edit them here, but when if you want to see what they look like, just click “See Landing Page.” These are super, super great for pay-per-click marketing to drive people to a single property page. It’s designed strictly for lead capture, and you can play all with that, and you can customize those banners and play with those.
You have your Video Center. You have your Leads where all of your leads are importing so that they can go into your CRM, but they also show up here. Then, you’ve got your text and IVR numbers, and you can play with that, or we’ll come back and do a different separate lesson just on that. Text is very, very powerful, right? You’ve also got a toll-free number here.
You’ve got analytics that give you … Let’s see if I open that “Analytics” button. It gives you some insight on how well your marketing is doing, so this would be really great if you’ve got a virtual assistant or somebody with you that’s actually doing marketing from here. You can monitor … You want to see this, all these numbers going up if you’ve got somebody hired to specifically use this marketing program, right?
Then, you’ve got your tutorials here. Lots and lots of how-to tutorials, and I’m going to be coming back and breaking down each one of these lessons myself so that you can also see how to do all these and how to set everything up, but you do have a great help file here, and then you can contact support.
That is a look into the Listings-to-Leads tool, and if you use my link, listingstoleads.com/ballen, B-A-L-L-E-N, so it looks like this, “listingstoleads.com/ballen,” you’ll get a free trial and an extended free trial to try it a little bit longer. Okay? You’ve got prices up here you can play with, and I’ll come back and break down more of those features. Today, I just wanted to focus on the overview of what Listings-to-Leads is.