Being a real estate agent myself, I understand the value of leads. Without a strong, consistent pipeline of leads, a real estate business will suffer. Making offers for PDF reports through Facebook Ads can be a powerful way to generate leads and build that pipeline. In this guide, I’ll show you a tool that creates your PDF reports, uses Facebook Ad templates to design your ad, and delivers your lead magnet.
The Lead Magnet
The goal of a lead magnet is to get someone to opt-in for more information. A lead magnet is something freely distributed in exchange for an email address, like a PDF report or white paper.
The first thing you’ll need to do is create your PDF reports. While some real estate agents make their own, I think it’s more efficient (and cost-effective) to use the reports provided by Listings To Leads.
They are designed by real estate agents and include unlimited access to professionally written content. Each real estate PDF report is available in English, and Spanish.
Your contact info from your profile is automatically added to your ebook along with a personalized domain with a call to action.
Create a New Form, and add the appropriate Questions
If you have captured leads in your account before from Facebook Lead Ads, you can use custom audiences.
By utilizing Facebook Custom Audiences, you may target audiences who have previously engaged with your business and provided you with their contact information and therefore serve more appropriate and valuable advertising to Buyers and Sellers!
Normally, you’d have to manually download your leads from Facebook Leads Ads, upload them to Facebook Ads Manager, and create Custom Audiences on your own. Listings to Leads does all of this for you automatically!
To retarget your ads using Custom Audiences, make sure your Facebook Ad Account is included in a Business Manager. Otherwise, you won’t be able to utilize this function.
To activate custom audiences, follow these steps:
Go to your Ads tab and choose ‘Accept Terms’ from the popup or select the ‘Custom Audiences Terms’ link on the orange notification.
You’ll be sent to Facebook, where you may read the Terms and accept them.
Once you see the success page, you can refresh your browser.
Listings To Leads will create three custom audiences for you. These include 1 of each: buyers, sellers, and combined.
The time required to build your Custom Audiences ranges from 2 to 5 minutes. You can keep working on your L2L account and revisit to the Ads tab later.
You’re ready to go! Facebook will match the data from your Leads with Facebook accounts so you can target them across Facebook, Instagram, and Audience Network.
I'm a full-time blogger. I teach entrepreneurs how to get more website traffic, generate leads, and make more money online. This website contains affiliate links that benefit me.
Take a CourseGet a WebsiteTry my Tools