Disclosure: This website contains affiliate links which benefit the creator, Lori Ballen. In addition, AI tools including ChatGPT have been used to create portions of the content on this website.

— ballen Academy —

A Week-Long Virtual Event with 10-hours of streaming education with Playbacks. Purchase the one-week ticket below, or join as a VIP to save. 

everything you need to

Real Estate Agents are frustrated. How is it possible to be working with clients AND managing tech all day. In this week-long masterclass held by Lori Ballen, a Las Vegas real estate agent and creator of The Ballen Method, you’ll learn which pieces of KW Command can be used to set and forget lead generation and cultivation processes.  Let’s remove the overwhelm, and get you focused on what’s most important, sales!

Master Emails

You'll learn how to send broadcast emails, target your database, use video, templates, and how to send emails (plain or templated) in a Smart Plan.

Master Contacts

Learn how to make the most out of your database. From scheduling appointments, to creating tasks, to cultivating leads, you'll master contacts in no time.

Master Landing Pages

You'll learn the various strategies for generating leads with landing pages. Discover the difference between stand alone landing pages and agent websites.

Master Designs

Learn how to use designs to create social posts, stories, market snapshots, just listed cards, brochures, listing presentations, and so much more.

Agent Websites

Learn how to set up your agent website, create custom pages, lead magnets, featured listings, custom menus, and more. Stay on-brand with your Agent Website.


Learn how to use the Referrals applet to discover your best opportunities for referral relationships. Discover how to send a broadcast referral, and connect with referral partners for business.

Master Social

KW Command has an onboard social scheduler as well as quick posts for fast, easy posting. It measures engagement so you can easily see what's working, and what's not. Then, you can generate more leads by doing more of what works.

Leverage Listings

You will truly be a master of listing leverage when you put into play the many ways you can market a listing using KW Command. From social ads, and search ads, to landing pages and video, to broadcast emails and social posts, to brochures, and direct mailed postcards, the possibilities are endless.


Once you understand how the custom SmartPlans work, and the availability of shared SmartPlans in the library, you'll see just how far you can go with generating, and cultivating leads with SmartPlans.

Lori ballen Coach

Meet your Trainer

Hi. I’m Lori Ballen. I’m a Las Vegas real estate agent who specializes in digital lead generation strategies. I’m the girl that was too scared to pick up a phone but loved generating traffic online.  

I’m a teacher first, above all other things, and share best practices in all I do. 

I believe real estate agents should be out with clients most of the day, and on their computer as little as possible. 

I’m here to show you how.

Learn from our graduates

It’s Time to

Become a VIP!

Frequently Asked Questions

Yes. Log into your account at Ballen Academy. In your curriculum, find this event, and use the links in the curriculum to access the zoom registration. You can also reset your password by clicking the lost password button. 

The VIP membership gives you a major discount on classes. At only $75 per month, you’ll have access to all courses inside Ballen Academy, past Masterclass playbacks, invites to single-day, and week-long masterclasses, the value is packed. You can cancel anytime, and there are no contracts or time requirements. Simply cancel online before your next billing, no questions asked. 

Yes. This class will be recorded and added to the playbacks inside Ballen Academy. If you are purchasing a one-time ticket, you can login into Ballen Academy with your student log-in and password and play your event back for 1-year.

While there is only one zoom link per license, you can watch together in the same location, or share the recording after. 

If you have more questions, please reach out to Lori via email:

If you can’t make it, you can request a refund prior to the event by emailing, or you can keep the ticket, and get the full playback to watch at your convenience.

You cannot copy content of this page