On my coaching call today with one of my clients, I explained that the best “MAP” of what to create for your website is actually in the search data.
When you log in, click on Searches, and then Newest Unique. You will be able to see just a small piece of how people are finding your website. These are terms they used that actually took them to your website. When you click on the term, you can see which page they landed on and how your page performed. If the user bounced off without visiting any other pages and was only on your site for a few seconds, they probably didn’t find what they want.
Here’s an example, on my site, I can see that someone used the term “Which Las Vegas Neighborhood Has the Best Resale Value”. When I click on the term, I can see that they actually found my blog post titled “The Home Buying Process, how to Find a Home with great Resale Value”.
I can see why Google thought the user might find my article helpful. However, they bounced off right away because the article did not cover what they wanted to know. They specifically wanted to know which neighborhoods HAVE the best resale value, and I had not covered that in the article.
Now, I asked myself it this topic would be relevant to other users like this visitor. My answer – YES! What a great idea. So now, for my Friday night, I’ll be creating a blog post that shows appreciate of each Las Vegas area based on March of 2016 compared to April of 2016. I know that future users will find this very beneficial and we will need to keep it updated. I will also add the link to this information on the blog page about finding a home with great resale value.