How to Do Keyword Research For Youtube Video Marketing

In this video, Lori Ballen shares recent changes in Tubebuddy, the video optimization tool she uses to help rank her Youtube Videos.

Tag Explorer

Tag explorer is now going to be known as keyword explorer. Tubebuddy wants to encourage you to do proper keyword research when using Video. This is an important strategy for ranking your video on Youtube.

Step 1

From your video page, click the tb icon in the upper right hand corner. You should see a box that looks like this after clicking the tb:

Step 2

Next, in the right column side bar, under extension tools, click tag (keyword) Explorer. 

Step 3

Enter the keyword you would like to explore

The main focus in the dashboard is the keyword score. 

You’ll see a score that gives you a rating of how likely it would be for you to rank for that keyword. This score is generated by reviewing your channel and other videos on Youtube. 

“The score above is specific to your channel based on how many views your videos tend to get and your chances of ranking in these search results (along with standard unweighted factors).”

In this case, the score is low and Tubebuddy suggests: Try clicking a Keyword in the Related panel to find a better score →

How The Score is Calculated

  • Search Volume – How many people are actually searching that term on Youtube
  • Competition (Weighted) – The weighted part is taking in your channel in the equation. It’s an overall evaluation of how great this keyword is for your targeting based on your channel directly weighing search volume, competition, relevancy and the comparison of you to others ranking right now in search. This feature requires a Pro license.
  • Optimization Strength – This basically shows you the opportunity based on the currently ranking videos and how well they are optimized. If your title, description, tags etc. are more optimized than theirs, you could potentially rank higher. 
  • Total Number of Search Results – How many results are appearing in search
  • You vs. Top Ranked Videos – See where you stack up

You’ll also be able to browse the keywords used in youtube and google searches along with the topics of videos related to yours. The most used tags are also provided for you. 

You can switch to a related keyword and get a new score. This will allow you to choose a phrase and include it in your title, tag, and description.

Note: The biggest difference between a FREE and PAID version of Tubebuddy where it comes to scoring is the weighted vs. non-weighted. In the free version, you’ll get a score based on who else is ranking. 

A weighted score, in the pro version, will take your channel into consideration in the scoring give you an idea of how well your channel can stack up to others.

While you may be focusing on Youtube’s search algorithm, you have a chance of appearing on Google’s video carousel as well which can drive more traffic to your video. 

Watch time = higher rankings!

Also included in your report is a look at how many views the ranking video has, what he barrier of entry is (how many views you need), and your channel’s average.

These are great benchmarks for you to work on improve your video and channel. You’ll need to be a great driver of traffic to gain more views until your channel is one that ranks well overall. 

We use the paid version. 

Video Transcript Time Stamped

00:00                           In today’s video, I’m going to show you how to do keyword research for a youtube video marketing using this amazing youtube keyword tool called tubebuddy, which is the software that I use to optimize, optimize my videos, and help them get ranked.

My name is Lori Ballen. I’m a digital marketing strategist. I own a real estate team in Las Vegas called Ballen Vegas, and I have a marketing company called Ballen Brands, and I also own a Keto coaching company where I help you lose weight.

And I have a training course on how to do all of this. So I am living this every single day. All of my leads for my business come through the web, through search engine optimization video and social media primarily.

So today we’re going to go ahead and take a look at this tool and I’m going to show you how it works with keyword research, specifically related to youtube, helping your videos rank.

01:04                           Now, what you can see here on my screen, and I’m. I’m doing this on purpose to show you a real life example. I have a blog here and I am creating a step by step blog on how to use to buddy and recently they had a, they made some changes to their keyword explorer tool and it was a tag explorer. Now it’s keyword explorer, and we’re kind of covering how to use that new tool. Well, this leads me to a great example of showing you how it works.

So originally I didn’t know what I was going to title this blog. Now, when you title a blog or a video, you are wanting to use your target keywords in the title of the video.

Anywhere we can, we’d like to have those keywords in our title, in our URL, in our top paragraph or in our description of our youtube video.

02:05                           These are still best practices. Well, Seo has changed. Google has gotten much smarter. Youtube has gotten smarter. They know how to read topic, not just keywords.

These are still best practices to optimize our blogs and videos to better stand a chance of ranking against the competition. So I still believe in keyword research to a certain extent, especially when it comes to youtube. So I’m making this video on how to use this tool. And what I’m going to do is head over here. I have a youtube channel Tube buddy open. Now I have the legend account.

My accounts are all paid for. You’re going to see some differences with the free and the paid. So I do recommend the paid if you’re going to use to buddy at a high level to better to help optimize your videos. So once you’re on, let me get Outta here and I’m going to. Okay, let me get out of here. So he had to get to it. So from your, from Youtube, once you have downloaded tube buddy, it’s a chrome extension.

You’re going to be able to see up here on the right-hand corner, this little t be with this little blue dot. Go ahead and click on that and it’s going to open your tube buddy dashboard. Now what I want to make sure is that I am in,

03:27                           um, I want to make sure I’m in the right accounts. Uh, hold on, let me just switch over to, I have multiple accounts so I have a different tube buddy license for each one of my accounts. Let’s go ahead and open the channel that I want to run.

My keyword comparison on Google’s getting stuck. They’re getting a major. Okay, here we go. So let’s go ahead and switch over to I Lori Ballen channel and of course I’d encourage you to hop over to this channel, Lori Ballen, youtube.com/loriballen so that you can subscribe and follow my training. All right, so now what we’re gonna do is I’m going to click on the TB and we’re going to kill over to the right-hand column and I’m going to choose tag keyword explorer.

04:23                           All right. There’s other ways to get to this as well. This is the way I’m going to show you today. Now, let’s just say I’m creating this. I’m going to do my start, my keyword research from scratch. So what I know is I’m making a video about youtube, so I’d like to have the keyword youtube in there somewhere. Uh, possibly the word video.

And Keyword is, well, we’re, you know, we’re looking for keywords to help rank our video so it can be anything from ranking videos, keywords to rank videos, keyword software, keyword tool, but since I don’t know which is going to be the best one to use yet, I’m going to start by entering a few keywords and see what the keyword exploring is suggests. So I’m gonna go ahead and try this. I’m going to go youtube keyword the tool and I’m going to click explore.

05:11                           All right, now what we’re going to see here is a primary focus on our score. So we want to try to find a keyword that is going to give us a score of good or better. Okay? Now, this is telling us that the score is poor when using a weighted calculation and weighted means it’s considering my channel against the other channels. Unweighted is not considering my channel, it’s just as a general rule.

Anybody making a video around the phrase youtube keyword tool it’s going to be a very bad score and that is just in general. But then when you take waded in, it’s going to consider your channel against it. So for example, let’s say that you are an authority on video marketing and your channel already has a lot of views, a lot of subscribers, your videos are getting high watch time, so they’re going to add more weight to the fact that you already have an authoritive channel there and it’s going to help you in this overall score where it comes to the competition part of the score.

06:31                           Okay? But then unweighted is not going to see. It’s not gonna know anything about your channels, not gonna. Consider it at all. So I prefer the weighted score because it does matter how your channel is viewed and if you’re new or experience, if you’ve got a lot of videos or you’re just got a couple is going to make a difference in how well you rank. So I’m going to use weighted. Now waited is part of the paid subscription. There’s a free version and there’s a paid version. I have the paid version weighted as part of the page. So I would suggest that if you’re going to use this, you have the paid version, my links in the video below. Okay. Or in the description below. So let’s take a look. 14 out of 100 is really bad. So it seeing this would be a bad keyword for you to use.

07:15                           The reason why is let’s take a look at it. Um, search volume is actually good. I liked that search volume up there as in the yellow green kind of look at it as red or orange is stop. Um, there’s not a lot of search volume. Yellow’s going to be okay. We’re almost there. Or maybe you can even consider orange and yellow like in the middle. Kind of the kind of almost like there’s not a lot of search volume but there might still be enough for you to make some money or it might be enough for it to matter. Okay. Um, so red’s red. We’re going to change it. Try to find something else. Orange or yellow is like, well, caution, there could be something better. And then the green is go, you’re great. Okay. Now waited competition. So this is saying to me that based on my channel against the other people that are ranking of a very poor chance of ranking, so that is why that so low and that’s adding up to the poor score optimization strength, ways in how well the current videos are optimized for this keyword.

08:21                           Do they have this in their title? Do they have this in their description? Um, do they have this in their tags? If it’s there, well optimized, it’s going to be harder for us to break through if they’re not so optimized. So somebody is getting it to a bunch of views, but there are videos not optimized. It tells us we have an opportunity to get sneak in there. Okay. So we want to look for that and in this case there will optimize. So that’s hurting our score as well. Now down here we have a views comparison. Okay? So on average the ranking keywords for this phrase, Youtube tool are getting nearly 5,000 views. On average. The barrier of entry is 116 views. So we need to where we need to look at getting 160 views before we’re even going to be a, have a chance in there.

09:10                           And then this is my average view. So it’s saying if 116 is a barrier of entry and I have 119 on average, I’m probably likely to, to reach that. So that part doesn’t scare me, but this part means we’ve got to get up there upwards of 5,000 views up there to be competing. Right? So all of these things tell us that this is a, this is a really a long shot for us. We might want to further explore. Okay. So over here we have other video searches. On Youtube, we have web searches. These would be searches that are showing up on Google. And then we have general video topics. So let’s take a look at this youtube keyword tool. Which one of these is our topic? Probably how to use youtube keyword tools. Yes, I could fit. How do you use Google keyword tool?

10:06                           No, we’re not talking about the Google keyword tool, how to use youtube keyword tools. Absolutely. How to use Google keyword tool for youtube. No. So let’s take a look at how to use youtube keyword tools. All right, now let’s take a look at this. We just jumped up to the good category. Okay. So now we’ve got, we’re still in the yellow. It’s not in the green but we’re getting better. So weighted means looking at my channel compared to theirs. Unweighted is actually very good. So basically my channel is not stacking up so well, um, as well as it could because there’s probably not a lot of used about youtube and video and I could do a lot better with that. Okay. Uh, which makes perfect sense because my channel is more focused on general seo and Google not as much on youtube. We’re just starting to add more of that.

10:58                           So let’s take a look at the search volume. So we’re in the orange so we don’t have a ton of search volume for that particular keyword. So that could be better. A competition, not, you know, it’s, it’s in the middle. Moderate. Not too bad and optimize. That’s a shame that my competition would be really well optimized, updating and adding into the score. Also the top views for that keyword or nearly 8,000 and a barrier entries like for 63. So it’s good, but it’s still not. It’s still not great. Okay, so now I’m going to take a look over here at video searches. Youtube Keyword Research, Youtube Keyword tool, youtube keyword research tool. These are most used tags from the top ranking videos and I’m going to keep playing around with this until I find really where is a good spot for me to be in. Okay, so here we go. This is good. Low search volume is not so good, but I’m probably going to have to go with the lower search volume because my channel isn’t stacking up yet. Where it comes to keywords. Now we can also look over here at other tabs like who’s showing up here. So let’s say we want to look at free keyword tools for youtube videos as a potential. See it ranks good.

12:23                           Oh I actually really liked this one. Um, okay. Free Keyword tools. That could be something I create a video around. You can actually create a whole bunch of videos in a series and opt and make each one specific to the particular keyword and really create and really help each video rank in that place. You already. So we’ll talk about that, um, a later. But let’s just say I might look at this one now I want to see who’s showing up for that keyword phrase. Actually have already picked one. So let me just grab this one from up here. How to do keyword research for you to video marketing A. Punch that in there

13:01                           and I’m going to explore it. Okay. So this one I came up with is very good. All right, so let’s just say I’m going to look at this one. Let me look at the results and see who’s showing up in here. Okay. So you can see, I can, I could watch each one of these videos and kind of get an idea for why their ranking and what their video channels about and kind of learn from that. That I can look over at trending. There’s not enough data because I’m kind of doing a, um, a smaller term here. If I had a more popular term, then we’re going to be able to see more trending information in those key words. Okay. And then what’s the historical trend for that key word? And then we can even look at map and see where the search interest is for those areas of we’re trying to target another country. We might want to look at trends and find keywords that are rising in other areas. So those are what all of those buttons are going to be. How to do keyword research for Youtube. Okay. So we said we’re going to do this one.

14:15                           We just play with this for a second. Youtube videos. That’s okay. We’ll just go and leave. I liked the one I chose. I’m going to go with that one. Okay. And so based on this now what we want to do is once we upload our video, we want to title

14:40                           the video, this exact keyword, how to do keyword research for Youtube video marketing. I’m also creating a blog and I’m going to title that blog, how to do keyword research for Youtube video marketing. I want to make sure when I upload the video that these key words are in my tags. I’m going to use that key word, this sentence exactly. I’m going to do how to, how to do keyword research. I’m an include youtube video is a tag. I’m going to include video marketing as a tag, so I’m going to be adding those into the tag areas. I’m also going to make sure that this title is, is somewhere in my description and I’m using those keywords also in my description. I am going to also use tube buddy and I’ll show you in another video how to, um, use info cards and end screens and series playlist to improve the chances of getting plays and watch time on the video.

15:38                           And what we do know is that the most important metric for a ranking your videos besides having an authoritive channel of course, is watch time on the video. So we want to make sure that we’re creating compelling videos that are good quality and we get watched time and if we notice we’ve made a video and we’re not getting a lot of watch time on that video, it might be time to go back and edit it or improve it or make a new one because watch time matters. So you might be close, but you might need to go back to the drawing board and make a new video. So that is what I wanted to show you today on how to do Qi surgery research for Youtube video marketing using the keyword research tool inside called keyword explorer. Inside to buddy. I’m Lori Ballen@Loriballen.com. Check us out. Thanks for joining me today.

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