We’ve identified the top 13 keyword research and trackers out there and created a cheat sheet for you explaining the details of each one. Keep reading to find out which keyword research and tracker platform is best suited for your needs.
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If you have a website then you likely understand how important Search Engine Optimization (SEO) is. SEO is the process of increasing the quantity and quality of traffic to your website, by increasing the visibility of your website to users.
Put in plain terms, SEO uses keywords and content on your website to help your website rank higher on search engines when users search for your target keywords. So, if you sell chairs, you can use SEO to have your website appear at the top of the page (or near the top of the page) when people search for phrases such as ‘chair store near me’ or ‘purchase chairs.’ It’s important to note that SEO exclusively deals with organic traffic (non-paid website traffic).
SEO is incredibly valuable for businesses of all sizes and websites. It’s estimated that 75% of clicks go to first page results, and 33% of all search traffic goes to the first position. The simple fact is that if your website is appearing at the bottom of the first page, or not even making it onto the first page of search results, the majority of online traffic will never even see your website. This leads to a loss of potential business and revenue.
Search engine optimization takes practice and experience to fully understand. Luckily, there are tools out there that streamline the SEO process. Keyword research and tracker platforms help you identify the top keywords associated with your website, so you can create more content surrounding those keywords on your website, and rank higher in search results.
SEMrush is likely one of the most popular keyword research and tracking tools available. The company was started in 2008 by a small group of SEO and IT specialists and has grown to over 650 specialists in over four countries. The company’s tagline is ‘for marketers by marketers’ and the business offers a wide range of packages for companies of all sizes.
Users can choose between four packages, depending on the size of their organization. SEMrush offers a 7-day money-back guarantee if users are not satisfied with the product.
$99.95 per month
For freelancers, startups, and in-house marketers with limited budgets.
$199.95 per month
For small to medium-sized businesses and growing marketing agencies.
$399.95 per month
For agencies, e-Commerce projects and businesses with an extensive web presence.
Need to contact SEMrush for pricing.
This is a custom solution to fit the unique needs of large businesses.
SEMrush improves the results of your PPC efforts by offering competition analysis, ad keywords and creatives research, keyword grouping and management, negatives optimization, and benchmarks for PPC costs at a local level.
Users will be able to build their most effective social media strategy with SEMrush. SEMrush offers users access to their competitors’ social strategies, allows you to benchmark your social performance, spot the best-performing content, schedule and post up on up to five social networks, and more.
Content & PR
SEMrush allows users to create content that drives excellent marketing results. Users will be able to see trending topic ideas for your articles, shared editorial calendar for all of your team members, and analysis of your brand presence in the web and social media.
And, SEMrush allows businesses to have a full overview of market insights and competitors’ strategies. With SEMrush, users can spot new opportunities for growth, explore any company’s web traffic and visitor engagement, and uncover the most effective digital marketing strategies.
Overall, SEMrush is very user-friendly and a great fit for companies of all sizes.
Jaaxy is a Canadian-based keyword research and tracker platform and was founded in 2011. The company offers its users a platform for managing all aspects of keyword management, market research, and competition research.
Jaaxy offers all new users a free trial, after which they can choose one of two types of packages.
$49.00 per month
For new websites, this package includes unlimited search history, manual domain search, and 2,000 SiteRank Analysis scans.
$99.00 per month
For larger organizations, this package is five times the speed of the Pro package and includes an automated domain search and 10,000 SiteRank Analysis scans.
Jaaxy specializes in five areas: keywords, niches, competition, site rankings, and domains.
With the Jaaxy platform, users can quickly identify brand new niches within their marketplace to discover hot trends and new business opportunities.
Users are able to conduct full -scale analysis on any of their competitors. Jaaxy’s Search Analysis algorithm allows companies to search and uncover what the top ranked websites are doing for their success.
Jaaxy has a scanning tool that allows users to scan their website in 1.8 seconds to understand how their website and keywords are ranking. Additionally, the SiterRank tool will allow users to track historical rankings and monitor your website’s authority. As you perform tests and make changes to your website, you will easily be able to see if it positively or negatively impacts your website’s performance.
Spyfu originally started in 2005 as GoogSpy. The company helps users have full insight into their competition’s online strategy. Users can search for any domain and see every place that website has shown up on Google including every keyword they’ve bought on Adwords, every organic rank they’ve achieved, and every ad variation in the last 13 years.
Spyfu offers a 30-day money-back guarantee if you’re not satisfied with the product. Users can choose from three packages:
For single users with basic SEO needs. This package includes 5,000 weekly tracked keyword rankings and 10,000 top list results.
Includes the basic package along with custom branding reporting. This package includes 15,000 weekly tracked keyword rankings and 50,000 top list results.
This package allows up to five user logins. This package includes 40,000 weekly tracked keyword rankings and 75,000 top list results.
Spyfu offers more than just SEO keyword research. The platform specializes in SEO competitor analysis, competitor backlinks, domain comparison, rank tracker, PPC research, keyword research, as well as offers SEO reports and a SERP checker.
The company promises that users will be able to find online and traditional leads (social media, email, phone, addresses), that you can’t find anywhere else. Additionally, Spyfu offers a library of over 200 video tutorials for their users to optimize their marketing efforts.
Keywords Everywhere is a web browser extension that allows users to seamlessly append search volume data, competition data, and cost-per-click (CPC) data onto the interface of your preferred keyword research tool. The platform promises with their tool you’ll ‘no longer need to switch between your keyword tool and Google Keyword Planner.’
Keywords Everywhere is free to use and is compatible with Chrome or Firefox web browsers. After installing the application, you’ll need to submit your email to get a link to the API (application programming interface) key.
The platform allows you to access keyword metrics for any list of keywords and then download the list in Excel, PDF or CSV file formats. To use Keywords Everywhere, it needs to be paired with a keyword research tool. Keywords Everywhere is compatible with:
- Google search
- Google search console
- Google analytics
- Google trends
- Google keyword planner
- Answer the Public
- Keyword Shitter
- Moz Open Site Explorer
Keywords Everywhere promises to reduce time spent researching and comparing keywords on multiple platforms. The platform quickly gathers and shows all search volume data, CPC, and competition data on your favorite keyword planner tool.
Keywordtool.io was created in 2014 by Artem Galimov and Leow Kah Thong. This tool specializes in helping users find long-tail and relevant keywords. Keywordtool.io generates up to 750 long-tail keywords for every search term.
The platform is free to use, without even needing to create an account. However, for more advanced versions of the tool and access to more keywords, users can choose one of three subscription models:
$69.00 per monthly
This package is for one user only and gives access to 7,000 keywords per day.
This package is for up to five users and gives access to 35,000 keywords per day.
This package is for up to 10 users and gives access to 70,000 keywords per day.
Keywordtool.io uses Google Autocomplete to generate hundreds of relevant keywords. The Google keywords will be specific to the user’s Google domain and the language they choose. The tool allows users to check search volumes in bulk for existing keyword lists, get precise monthly search volume data, and data for every city, country, and language supported by Google.
Started in 1998, Wordtracker has been offering people keyword research solutions since Google was in Beta. Wordtracker explains itself as more than just a keyword research tool, but it a ‘marketing research tool.’ The platform allows users to take competitors’ keywords and offers in-depth PPC and SEO insights.
Wordtracker offers three package options. Users who choose to pay for their subscription on an annual basis can save up to 40% of their total price. Note new users can choose a 7-day free trial.
This package offers 1,000 keywords and up to 7 territories.
This package offers 5,000 keywords and up to 14 territories.
This package offers 10,000 keywords and over 200 territories.
Wordtracker can generate thousands of keywords in minutes. The platform will cherry-pick the best keywords from over 320 million Wordtracker keyword and 95 million search engine keywords powered by their partnership with SEMrush. While Google’s free keyword tool generates 200 keywords, Wordtracker will generate over 2,000 in a single search. Wordtracker also gives valuable competitor data and offers SEO support in the form of free webinars, articles, e-books, training videos, and more.
KWFinder offers a ten-day free trial and a 48-hour money back guarantee after the purchase. Users have three pricing packages to choose from. If packages are purchased on an annual basis, rather than a monthly subscription, you can save up to 40% off the package price.
This package allows for single user log in and includes up to 100 keyword lookups in 24 hours.
This package includes three user logins and up to 500 keyword lookups in 24 hours.
This package includes ten user logins and up to 1,200 keyword lookups in 24 hours.
KWFinder allows users to find long tail keywords with low SEO difficulty, check the SEO authority of any domain or URL, find powerful backlinks users can replicate easily, get local SERPs for more than 50,000 locations, and access daily rankings in 30 seconds. From competitor analysis to backlinks and keyword research, KWFinder is an all-in-one SEO tool.
Google Keyword Planner
The Google Keyword Planner is a keyword research tool that can be used for SEO or PPC. Individuals can use the Google Keyword Planner to search for keywords and see how a list of keywords might perform.
The Google Keyword Planner is free to use, individuals just have to sign up for a free Google account to access the Keyword Planner.
Users can use the Google Keyword Planner to search for keywords based on terms that are relevant to their service or product, website, or landing page. The platform provides historical statistics and traffic forecasts for search volumes of all keywords. Compared to many other keyword research tools and trackers, the Google Keyword Planner is very simple and doesn’t offer additional functions.
Ahrefs was established in 2011 with roots in Ukraine and headquarters in Singapore. The platform focuses on six tools: keyword research, competitive analysis, backlink research, content research, rank tracking, and web monitoring.
Ahrefs offers four types of subscription plans users can choose from. New users can test the platform by paying $7 for a seven-day trial.
This package offers a log in for one user, provides a dashboard for up to five projects, and 500 tracked keywords every week.
This package offers a log in for one user, provides a dashboard for up to 10 projects, and 1,500 tracked keywords every five days.
This package offers a log in for three users, provides a dashboard for up to 25 projects, and 5,000 tracked keywords every three days.
This package offers a log in for five users, provides a dashboard for up to 100 projects, and 10,000 tracked keywords every three days.
Ahrefs helps users grow their search traffic, research their competitors, and monitor their niche. The platform has data for over 150 million keywords in the United States alone (along with other countries). Ahrefs users also get access to customer support 24-hours a day from Monday to Fridays and tailored learning materials to improve your SEO tactics.
Authority Labs opened in 2009 in Bellevue, Washington. The platform is a search engine ranking and keyword data tool that automates SEO monitoring, tracks local rankings, mobile rankings, and recovers not provided keywords.
Authority Labs offers a free 30-day trial for all new users. Individuals can choose from four subscription packages depending on their needs. All packages come with an unlimited amount of users.
This package offers 250 keywords and 50 domains.
This package offers 1,000 keywords and 100 domains.
This package offers 2,500 keywords and 300 domains.
This package offers 5,000 keywords and unlimited domains.
With Authority Labs, users are able to leverage location and device data to optimize SEO campaigns with accurate daily rank data and offers competition analysis. Users get hyper-local information with zip code and city data, as well as domains in every country and language offered by Bing, Yahoo!, and Google. While most SERP tools don’t show users the ‘not provided’ keywords, Authority Labs does. Lastly, users can use the platform to compare their mobile and desktop rankings to ensure they are optimized for mobile.
Moz and SEMrush are probably the two most popular keyword research and tracker platforms. Founded in 2004, Moz offers SEO software and data to help users increase their traffic, visibility, and rankings in search results. Moz specializes in two categories of products: SEO tools and Local Marketing tools. The SEO tools offered include keyword research, SEO audit & crawl, backlink research, rank tracking, and an SEO toolbar. The Local Marketing tools include business listings audits, citation cleanups, local ranking factors, and local for the enterprise.
Moz Local Pricing
Moz offers all new customers a 30-day free trial. The Moz Local Packages come in three categories:
Moz Pro Pricing
The Moz Pro Packages come in four categories:
The Moz platform provides customers with a wide range of services, depending on the package they select. Some of the possible features of the platform include SEO insights, location data management, automated duplicate deletion, deep Google & Facebook integration, success assurance, social posting, and review management.
ProRank Tracker was founded in 2009. The platform allows users to track their rankings on all Google sites (including international sites, mobile, and desktop), Yahoo!, BING, other search enginges, videos on YouTube, and Amazon listings on Amazon sites.
All new customers can try a free trial with two URLs and 20 terms. After a free trial, users can choose between five subscription plans. All plans have a 10% discount if paid on an annual basis rather than a monthly payment.
This plan includes 200 terms and 10,000 site-audit pages.
This plan includes 500 terms and five site-audit pages.
This plan includes 1,000 terms and 10 site-audit pages.
This plan includes 2,000 terms and 20 site-audit pages.
This plan includes 3,000 terms and 30 site-audit pages.
ProRank Tracker has a highly sophisticated algorithm that gives up to 100 results on the rankings of your website. The platform supports several languages including English, Spanish, French, German, Italian, and Dutch. ProRank Tracker automatically checks the ranking of your tracked terms every day and sends you daily updates. The platform includes a comprehensive reporting center and full SERP (top 100) data.
SERPWatcher offers a free 10-day trial for all new users, and a 48-hour money back guarantee after the initial purchase. Users can choose from three subscription plans. Individuals can save up to 40% on plans if they choose to purchase on an annual subscription instead of a monthly payment plan.
This plan includes 100 SERP lookups and 2,000 backlink rows in 24 hours.
This plan includes 500 SERP lookups and 7,000 backlink rows in 24 hours.
This plan includes 1,200 SERP lookups and 15,000 backlink rows in 24 hours.
Features of SERPWatcher include effective rank tracking results for desktop and mobile results as well as specific locations, daily keyword position updates, all critical data available on one screen, the ability to check performance with one key metric, organizing keywords with tags, interactive reports, and email alerts.
Which Platform Do I Choose?
When it comes to choosing the right platform for you, there are several factors that should be considered. Individuals should consider how many logins they require, how many keywords they want reports on per day, budgets, and if they want additional features past keyword research. Make a checklist of all the features that are most important to you, and rank them in the matter of importance. Then, find a platform that meets all of your requirements, or at least most of your requirements.
It’s highly recommended, if available, that individuals test a platform before committing by signing up for a free trial. If a free trial is not available, it can help to inquire what the cancellation policy is so you can understand if you have 24 hours, 48 hours, or a week to cancel without penalty. Make sure you understand if you are signing up for a year (with a penalty for canceling early) or if you can sign up on a no-contract program.
Additionally, you can look up reviews for the platforms you’re considering online. It’s important to read from other users what they liked about each program, and where they felt it disappointed. A great keyword research and tracker platform will have a dedicated customer support team so that you have access to assistance whenever you’re having issues with the platform.