Are you looking to unlock the power of SEO success for your business? If so, keyword research services could be the solution you’ve been searching for! Keyword research is a powerful tool that helps businesses identify relevant and profitable search terms. Keyword research services can boost your website’s rankings and visibility on major search engines when used correctly, resulting in increased traffic and potential profits. Keep reading to learn more about how high-quality keyword research services can help you reach your goals!
I’ll cut to the chase and give you two lists before I offer tips and tricks for high-level keyword research.
Keyword Research Services: People to Hire
Keyword research services help businesses create search-engine-optimized content by finding targeted keywords related to their products or services. This helps them reach more customers searching for those particular products or services. Additionally, keyword research can improve existing content by ensuring the content contains relevant keywords that appear in natural language.
Ballen Brands
Are you looking for a way to increase your domain authority and reach new heights with your business? Look no further than Ballen Brands! Ballen Brands provides extensive keyword research and creates a 1-year plan of topics based on your current domain authority.
This allows you to create content tailored to your target audience’s needs and helps you stay ahead of the competition. Ballen Brands also offers website development, CRM integrations, eCommerce websites, real estate websites, and more.
They have a team of experts dedicated to helping you grow your business and reach new heights. With their help, you can create an online presence that will make an impact on potential customers and help you stand out from the crowd. In addition to their services, Ballen Brands also has an active presence on social media platforms such as Facebook, LinkedIn, Instagram, Twitter, YouTube, and more.
This allows them to keep up with the latest trends in digital marketing so they can provide the best advice for their clients. If you’re looking for a way to take your business to the next level, look no further than Ballen Brands! With their expertise and dedication to helping businesses succeed, they are sure to be able to provide you with the tools and resources needed for success.
Links
- https://ballenbrands.com/
- https://www.facebook.com/ballenbrands/
- https://www.linkedin.com/company/ballen-brands
Fiverr – A Freelance Services Marketplace
Fiverr is a global online marketplace for freelance services. It connects freelancers to businesses looking to hire, empowering anyone to find success in their digital projects. With 500+ categories of digital services, Fiverr makes it easy for entrepreneurs and businesses to find the right expert for their projects.
Fiverr also offers mobile apps on both Google Play and the App Store so you can manage your business around the clock from anywhere. Whether you need various services to build your business or are rushing to complete a project on the go, Fiverr has you covered.
For finding new keywords for your existing Gigs or exploring a new domain, Fiverr allows users to set their Gig’s category, subcategory, and service type. This makes it easier to find the right freelancer with the skill that suits your needs. Overall, Fiverr is an invaluable resource for entrepreneurs and businesses alike who are looking for digital services from experts around the world.
With its easy-to-use platform and mobile apps, Fiverr is changing how the world works together, one project at a time.
How Keyword Research Helps Identify Relevant and Profitable Search Terms
The goal of keyword research is to identify words or phrases that are both relevant to what you are offering AND profitable in terms of attracting potential customers. By understanding the types of words people use when searching for something related to your product or service, you can create content tailored specifically to those terms.
This helps ensure that your website appears higher in SERPs because it will have been optimized using relevant keywords. As a result, more people will find your website through search engines and be more likely to purchase from you since they found exactly what they were looking for!
Page One Power
Page One Power is an SEO agency specializing in link building and content creation. Their keyword research services begin with a review of the client’s website’s performance in keyword rankings and organic traffic, followed by an analysis of 3-5 primary search competitors based on keyword overlap and relevance.
To ensure all potential gaps are covered, they also conduct industry research to identify niche-specific keywords for the client’s target audience. After identifying all keywords and themes, they manually segment keywords to maximize opportunity before sharing all segmented Excel data and summary PDFs highlighting keyword opportunities, trends, and themes.
Finally, their consultant sets up a call to discuss the analysis, recommendations, and implementation.
https://www.linkedin.com/company/page-one-power
Keyword Research Tools
My keyword strategy involves SEMrush + Surfer SEO. With SEMrush, I can enter a seed keyword, and it will automatically generate hundreds of related keyword ideas. I can then use the traffic and competition metrics to determine which keywords are most relevant and have higher search volume than others.
Surfer SEO is a great tool for on-page content optimization. And on-page SEO is a key part of any SEO strategy. It scans my competitors’ web pages for the same seed keyword and shows me how to improve my content to rank higher in SERPs. This can be extremely useful for optimizing my content with the right keywords and phrases.
Overall, keyword research services are invaluable for businesses looking to increase their online visibility and drive more traffic to their website. The right tools, like SEMrush and Surfer SEO,
How Keyword Research Impacts Website Rankings & Visibility on Major Search Engines
By strategically placing relevant keywords throughout your website’s content—including titles, meta descriptions, headlines, images alt-text—you can make sure that major search engines like Google understand what your site is about and rank it accordingly.
Additionally, you can further boost your rankings and overall visibility in SERPs by using keywords in external links (such as those from other websites) back to yours. Good keyword research leads directly to increased traffic which means more leads and customers for your business!
The Keyword Research Process
The keyword research process isn’t complicated once you learn the steps. While a keyword strategy can change overtime depending on your goals, most keyword research is straightforward with keyword research tools like SEMrush and Surfer SEO.
Step 1: Identify your Seed Keywords
Have you ever wondered why keyword research is important in writing content for your website or business? The answer lies in seed keywords. Seed keywords are essential to driving traffic to your website and increasing your visibility online.
What Is a Seed Keyword?
A seed keyword is a general term or phrase related to your business, product, or service. It’s called the “seed” keyword because it generates a list of related keywords, much like a seed used to grow a plant.
For example, if you have an online store that sells handmade soap, your seed keywords might include “soap,” “handmade soap,” “organic soap,” “vegan soap,” etc. These seed keywords can then be used to generate a list of related keywords that are more specific and targeted, such as “organic lavender soap,” “vegan charcoal soap,” “handmade soap gift sets,” etc.
Seed keywords are typically broad and general but help define your website’s or business’s main topics or themes. They are the starting point for deeper keyword research by helping you identify what words people use when searching for products or services in your industry.
This allows you to create more focused content on the topics people are actually interested in, which can lead to more visits and conversions for your website.
Seed Keyword Research
Seed keyword research involves analyzing search trends to identify relevant terms people use when searching for products or services related to yours.
Doing this research beforehand ensures that any content you create will be more likely to appear in search engine results since it will contain words people are actively searching for.
Here are the steps to finding seed keywords using SEMrush:
- Sign up for an account: Go to the SEMrush website and sign up for an account. You can choose from a free trial or a paid plan.
- Enter a keyword: In the search bar on the homepage, enter a keyword that is related to your business or niche. For example, if you sell handmade soap, you might enter the keyword “handmade soap.”
- Analyze the results: Once you’ve entered your keyword, SEMrush will show you a list of related keywords, their search volume, and other data such as CPC, competition level, and trend.
- Look for seed keywords: In the list of related keywords, look for general keywords related to your niche. These will be your seed keywords. For example, if you sell handmade soap, some seed keywords might include “soap,” “natural soap,” “organic soap,” and “vegan soap.”
- Create a list: Create a list of the seed keywords you have found so you can refer to them later.
- Use the “Keyword Magic Tool” in SEMrush: This tool allows you to enter a keyword and get a list of long-tail keywords that are related to that keyword. It also shows you each keyword’s search volume, CPC, and competition level.
- Analyze keyword difficulty: SEMrush uses a “Keyword Difficulty” metric to indicate how hard it would be to rank for a specific keyword based on the strength of the top organic search results. This can give you an idea of which seed keywords might be more challenging to rank for and which might be easier to target.
- Organize and prioritize your keywords: Once you’ve generated a list of seed keywords, organize them into groups or “themes” that reflect the different topics and subtopics related to your business. You can prioritize your keywords based on search volume, CPC, and keyword difficulty.
Make a List of Long-Tail Keywords
Long-tail keywords are phrases made up of three or more words. Unlike short keywords, which target broad topics or niches, long-tail keywords focus on specific issues or ideas that customers may be searching for.
They tend to have lower search volume than shorter phrases but higher conversion rates because they are more specific. For example, a seed keyword like “shoes” might generate thousands of search results, while “leather ankle boots for women” will return fewer but more targeted results.
If your seed keyword is “women’s fashion”, long-tail keywords could include “trendy summer dresses,” “sequin dress for women,” or “women’s leather jackets.”
And you can drill down even further. Take women’s leather jackets, for example. The long-tail keyword list might include “black leather biker jacket,” “brown leather bomber jacket,” and “vegan leather motorcycle jacket.”
Why do Long-Tail Keyword Research
Using long-tail keywords when creating content is beneficial because it helps people find exactly what they need quickly and easily.
Because there is less competition for longer phrases, they also enable websites to rank higher in search engine results pages (SERPs).
This means that when people search for something related to those keywords, your website is more likely to appear at the top of their results list – increasing visibility and traffic!
How to do Long-tail Keyword Research with SEMrush
Using long-tail keywords in your content is fairly simple; you must research relevant topics and create content around them.
- Sign up for a SEMrush account. To start with SEMrush, you’ll need to sign up for an account. You can use the free trial version, giving you access to a limited set of features.
- Set up your project. Once logged in, set up a new project by clicking on the “Add Project” button. This will allow you to track your progress and see data on your keyword research.
- Use the Keyword Magic Tool. SEMrush’s Keyword Magic Tool is a great way to get started with long-tail keyword research. To use the tool, enter a keyword related to your blog topic, and the tool will generate a list of long-tail keywords and relevant data such as search volume, CPC, and competition.
- Analyze the data. Look at the data provided by the tool and identify keywords with a high search volume and low competition. These long-tail keywords are likely to be more effective for your blog content.
- Organize your keywords. Organize your long-tail keywords into groups or clusters based on their relevance to your blog topic and target audience.
- Use the keywords in your content. Use the long-tail keywords you’ve identified and organized to optimize your blog content for search engines and attract the right audience.
Example:
Let’s say you’re starting a blog about “organic gardening.”
using the Keyword Magic Tool, you find long-tail keywords such as “organic vegetable gardening,” “organic gardening for beginners,” and “organic gardening without chemicals” with high search volume and low competition.
Organizing your keywords, you can create clusters such as “Organic vegetable gardening,” “Organic herb gardening,” and “Organic flower gardening.”
Understanding Search Intent
Search intent refers to the reason why a person conducts a search query on a search engine. In other words, it’s the goal or objective the person has in mind when searching for something.
Understanding the intent behind a query can help you create content that matches that intent and provides a positive user experience.
There are four main types of search intent:
- Informational intent: When someone has informational intent, they seek information on a specific topic. These types of queries are often phrased in the form of questions, such as “how to,” “what is,” or “definition of.”
- Navigational intent: When someone has navigational intent, they’re looking for a specific website or webpage. These queries often include the name of a specific website or brand.
- Transactional intent: When someone has transactional intent, they want to complete a specific action, such as making a purchase or filling out a form. These types of queries often include words like “buy,” “order,” or “download.”
- Commercial (buyer intent): When someone has commercial investigation intent, they’re in the research phase of making a purchase decision. They want to compare products, prices, and features before deciding.
As a general rule, targeting all types of intent is best, as it will help you reach a wider audience and drive more traffic to your website. However, the specific search intent you should target depends on your specific goals and the content you create.
For example, if you’re creating informational content, you’ll want to target informational intent by answering common questions and providing information on a specific topic.
Suppose you’re creating a product or service website. In that case, you’ll want to target transactional and commercial investigation intent by providing information on your products or services and making it easy for people to purchase.
Each keyword tool calls these something different, but the four categories apply.
Analyzing Search Volume, CPC, and Keyword Difficulty
You should look at keyword research’s three most important metrics: volume, CPC (cost per click), and keyword difficulty. Let’s go over each of these metrics in more detail.
Search Volume
Search volume refers to the estimated number of searches performed using a particular keyword within a given period of time.
This metric helps you determine how frequently people search for a specific term or phrase and how it could impact your website traffic.
Generally speaking, the higher the searches, the more opportunity your website has to appear at the top of search results pages.
However, higher search numbers generally means more competition. It’s best to start lower and work your way up. Targeting long-tail keywords with lower search volume but lower competition can be an effective strategy.
These long-tail keywords are more specific, and it’s more likely that you will rank higher in search engine results for them and also attract more targeted traffic.
Some bloggers target zero search keywords. These are usually new long-tail keywords, just starting to trend, or completely unknown. They can be a great way to get your content noticed, as you don’t have much competition in the search results.
A zero-volume keyword is a keyword or phrase with no recorded searches in a given time period. Sometimes, targeting keywords with zero searches but lower competition can effectively drive targeted traffic to your website.
That said, the sweet spot for a new blogger is around 250 monthly searches.
CPC (Cost Per Click)
CPC stands for cost per click and is one of the most important metrics when doing SEO keyword research. This metric measures how much advertisers are willing to pay for each ad click whenever someone searches for a certain keyword or phrase.
While this metric doesn’t necessarily affect your organic rankings, it can give you insight into how profitable a particular keyword might be. If you want to monetize your website with display ads, affiliate marketing, or sponsors, buyer intent keywords with a high CPC can be a great way to do it. However, this metric doesn’t need to be heavily considered in the beginning. It’s something to keep an eye on.
Keyword Difficulty
The last metric you should consider when doing SEO keyword research is “keyword difficulty.” This metric measures how hard it would be to rank highly in search results pages based on competition from other websites targeting the same keyword or phrase.
Generally speaking, if there are already many well-established websites targeting your chosen keywords, it will be difficult (or “challenging”) to outrank them with your own content—but not impossible! By creating top-notch content optimized with relevant keywords and backlinks, you can improve your chances of ranking higher in search engine results pages (SERPs).
SEMrush analyzes the top-ranking pages for a given keyword and assigns a keyword difficulty score to each page based on factors such as the number of backlinks, the domain authority, and referring domains. The higher the score of the top-ranking pages, the more difficult it is to rank for that keyword.
The Keyword Difficulty Tool uses a score from 0 to 100 to indicate the difficulty level of ranking for a particular keyword. A score of 0 means that it is very easy to rank for the keyword, while a score of 100 means that it is very difficult.
For a new website without domain authority, you should target keywords with a difficulty score of less than 20 to have the best chance of ranking in search engine results in pages. Start with those long-tail keyword phrases with a keyword difficulty score of 20 or less, and then your way up to 30, then 40, then 50, and so on.
As you can see, keyword research is important. When you have actionable data about the keywords and phrases your potential customers use, you can optimize your website content to rank higher in search engine results. Using tools such as SEMrush, you can get reliable data about keyword difficulty, CPC, and monthly searches for each keyword. With this information in hand, you can create effective SEO strategies that will help drive targeted traffic to
