In order to be successful in content marketing, you need to create content that is both engaging and irresistible. Luckily, there are several proven strategies you can use to make your content more appealing to your audience. In this post, we’ll explore 25 of the best techniques for creating irresistibly awesome content. Let’s get started!
1. Write RELEVANT content.
First and foremost, you need to make sure your content is relevant to your audience. If it’s not addressing their needs or interests, they won’t bother reading it. So before you start writing, do some research into what your target audience wants to read about.
How to do this:
-Use social media to survey your audience and find out what topics they’re most interested in.
-Look for trending topics and write about them from a unique perspective.
-Check out industry blogs and forums to see what questions people are asking.
-Look at the people also ask box on Google when searching for a term related to your audience
2. Write ENGAGING content.
Once you’ve got the relevant information, it’s time to start writing. But don’t just write and call it a day – you need to make sure your content is engaging enough to keep people reading.
How to do this:
-Start with a catchy headline that grabs your reader’s attention.
-Include lots of helpful tips and practical advice.
-Write in a relatable, conversational tone.
-Use lots of images and videos to break up the text and keep things interesting.
-Make your content easy to read by using short paragraphs and subheadings.
3. Write INSPIRING content.
Not everyone is interested in practical advice – some people are looking for inspiration instead. If you can manage to inspire your readers, they’ll be more likely to stick around and read your content.
How to do this:
-Share inspiring stories and anecdotes.
-Include motivational quotes.
-Write about your own experiences and how they’ve inspired you.
-Share tips and advice on how to achieve your dreams and goals.
4. Write ENTERTAINING content.
Even if your content is relevant, engaging, and inspiring, there’s a good chance some people will still skip it if it’s not entertaining. So make sure you inject some humor and personality into your writing to keep things interesting.
How to do this:
-Include funny stories and anecdotes.
-Make use of humor and sarcasm.
-Write in a light-hearted, conversational tone.
5. Write USEFUL content.
While entertaining and inspiring content is great, it’s not always what your audience needs. Sometimes they’re looking for information that is practical and useful. If you can provide them with this type of content, they’ll be more likely to stick around.
How to do this:
-Include lots of helpful tips and practical advice.
-Make use of infographics and images to explain complex concepts.
-Write about case studies and success stories.
-Answer common questions and FAQs.
6. Write UNIQUE content.
If you want to stand out from the crowd, you need to create content that is unique and original. This is the only way to attract attention and get people talking about your brand.
How to do this:
-Write about topics that haven’t been covered by other bloggers and websites.
-Include your own unique perspective on current trends.
-Create a case study based on an experiment you tried.
7. Write ENGAGING TITLES.
One of the easiest ways to make your content more appealing is to write attention-grabbing headlines. If your headline doesn’t interest people, they’re not going to bother reading the article.
How to do this:
-Include numbers or statistics in your headlines.
-Make use of strong adjectives and emotional words.
-Ask a question in your headline.
8. Write SHORT paragraphs.
If you want your content to be easy to read, you need to break it up into small chunks. This will help people to digest the information more easily and prevent them from getting bored.
How to do this:
-Put a space after every two to three sentences.
-Use short, punchy sentences.
9. Use VISUALS.
Images and videos are a great way to break up the text and keep people interested in your content. They can also help to illustrate your points more clearly.
How to do this:
-Use Canva templates
-Make use of infographics.
-Include screenshots.
10. proofread your content.
No matter how good your content is, it will never be perfect unless you take the time to proofread it. Make sure you read through your work carefully to catch any mistakes.
How to do this:
-Use a spellcheck software like Grammarly
-Read your content out loud.
-Get someone else to proofread it for you.
11. Use Headings and Subheadings
Headings and subheadings are a great way to break up your content and make it easier to read. They also help people to scan through your content more quickly.
How to do this:
-Use H1 headings for the title
-Use H2 headings for the subtopics
-Make sure your headings and subheadings are concise and easy to understand.
12. Use Bullet Points
Bullet points are another great way to break up your content and make it easier to read. They also help to highlight the most important points.
How to do this:
-Use bullet points to list your main points.
-Make sure each point is concise and easy to understand.
-Use number bullet points where appropriate
13. Use Quotes
Quotes are a great way to add personality to your content and make it more interesting to read. They also help to support your points.
How to do this:
-Include quotes from experts or industry leaders.
-Include quotes from your own clients or customers.
-Make use of funny quotes or anecdotes.
14. Use Bold and Italics
Bold and italics are a great way to add emphasis to your points and make them stand out. They can also help to break up the text and keep people interested in your content.
How to do this:
-Use bold to highlight the most important points.
-Use italics to add emphasis to your words.
15. Use Tables
Tables are another great way to break up your content and make it easier to read. They also help to highlight the most important points.
How to do this:
-Add a WordPress plugin like Tablepress
-Make the tables sortable and searchable.
16.Use Lists
List style posts are popular because they’re easy to read and they help to highlight the most important points.
How to do this:
-List your main points in a numbered list.
-Make sure each point is concise and easy to understand.
-Put a number at the front of your title
17. Use Statistics
Statistics are a great way to support your points and make your content more convincing. They can also help to add credibility to your content.
How to do this:
-Include statistics from reliable sources.
-Make use of graphs and charts to illustrate your points.
-Include percentages and averages.
18. Use Case Studies
Case studies are a great way to back up your points and show how your products or services have helped other businesses. They can also help to add credibility to your content.
How to do this:
-Include case studies from your own clients or customers.
-Include case studies from other businesses.
-Make use of graphs and charts to illustrate your points.
19. Use AIDA Framework
The AIDA framework is a popular marketing strategy that can be used to make your content more effective. It stands for Attention, Interest, Desire, and Action.
How to do this:
-Grab the reader’s attention with a catchy headline.
-Interest them in your content with a strong introduction.
-Create desire by highlighting the benefits of your product or service.
-Make sure the reader knows what to do next (action).
Jasper can help write your AIDA formatted content.
20. Use Analogies
Analogies are a great way to explain complex concepts in an easy-to-understand way. They can also help to add personality to your content.
How to do this:
-Find analogies that are relevant to your topic.
-Make sure they are easy to understand.
-Include a short explanation after each analogy.
21. Use Internal and External links
Internal and external links are a great way to keep people interested in your content and help them to find more information on related topics.
How to do this:
-Include internal links to other pages on your website.
-Include external links to credible sources.
-Make sure the links are relevant to the topic of your content.
Link Whisper can help with this!
22 Include a Table of Contents
A table of contents is a great way to help people find the information they’re looking for. It also helps to break up your content and make it easier to read.
How to do this:
-Create a table of contents using a plugin like TOC+ or Easy table of contents
-Set the table of contents to automate at 4 or more headings.
-Set the design to match your website
23 Create a Compelling Call To Action
A strong call to action is essential for getting people to take action. It’s also a great way to add personality to your content.
How to do this:
-Make sure your call to action is clear and easy to understand.
-Include a short sentence or phrase.
-Include an image or button.
-Make sure the call to action is relevant to your content.
WordPress Gutenberg can help with this!
24 Include Your Author Bio
An author bio is a great way to introduce yourself to your readers and help them to find out more about you.
How to do this:
-Include a short bio about yourself.
-Include a headshot.
-Include your social media links.
25 Finish with a Strong closing paragraph
A strong closing paragraph is essential for leaving a lasting impression on your readers.
How to do this:
-Summarize your main points.
-Include a call to action.
-Thank your readers for their time.
Jasper can help with this!
Thank you for reading! We hope you found these tips helpful. If you would like help implementing any of these strategies, please let us know. Our team of experts is here to help you create content that is irresistible to your readers.
