In this video, Tom Ferry, Real Estate Coach shares his advice on “dabbling” when doing your lead generation.
Tom Ferry asked a question on Facebook in recent days asking what the biggest challenge people in real estate were facing. He got hundreds of responses and narrowed them down to 6 key challenges the real estate industry was reporting.
Tom noted that a key challenge was real estate agents being a “dabbler” when it comes to lead generation.
He notes that agents tend to try a little bit of everything from mailers to open houses, yet are struggling to find consistency in these activities.
Steps to Solve The Challenge
- Implement ITC, from interested to committed. It’s a paradigm shift.
- Focus on what is already working and do more of that
- Create a 90 days Plan to increase what is already working
- Add in accountability through a spouse, friend, or colleague