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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

In this guide, you’ll learn how to create a hyperlocal marketing blog for real estate websites. Hi. I’m Lori Ballen and I am a real estate agent in Las Vegas, NV. I created Ballen Academy to share my methods in real estate marketing.

This blog includes links to the tools I use in my marketing stack. While not necessary to blog, they are tools that improve the process. As an affiliate marketer, I benefit when purchases are made through my links. [Affiliate Disclosure]

Tutorial Video

Step 1: Get a Website


Step 2: Determine Content


Step 3: Format the Blog

  • Title (include focus keyword).
  • Do not include a date or title in the URL as you will update this same page each year
  • Intro (about the size of a tweet)
  • Copy intro to excerpt and Meta description
  • Add a video or featured image
  • Include a call to action under the image or video
  • Layout Paragraph Headings and select H2 for the titles
  • Add a Featured Image in the right column to the blog
  • Use Social Snap to add a default Pinterest image and tweet

Step 4: Create the Content

  • Find events using Facebook, NextDoor, Youtube, Google Search, Eventbrite, and any other social channels
  • In your own words, add each event to the list. Include the name of the event, short description, date, time, and location
  • Use separators to break up blocks of text (as I do in this blog)
  • Use images and embed video where appropriate
  • Create a table of contents from your H2 paragraph titles (Plugins like TOC + and Easy Table of Contents create these automatically)

Step 5: Search Engine Optimize


Step 6: Call to Action

In this guide, you'll learn how to create a hyperlocal marketing blog for real estate websites. Lori Ballen is a real estate agent in Las Vegas, NV. She is the creator of The Ballen Method Courses and Coaching.

Step 7: Publish and Promote

On The Blog

Real Estate Websites

Powered by WordPress, Lori's brothers create IDX websites based on her designs.

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