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While I share money-making strategies, nothing is "typical", and outcomes are based on each individual. There are no guarantees.
If you already have a WordPress website, you do not need a complicated tech stack to sell an ebook.
You need three things:
• A clean PDF
• WooCommerce installed
• A delivery system that runs automatically
That’s it.
Before we get into this, quick note.
Some of the tools I mention are tools I personally use. If you choose to use them, I may earn a commission at no extra cost to you. I only recommend what I actually use inside my own business.
Now let’s build this properly.
Step 1: Install WooCommerce
If you’re on WordPress, install the WooCommerce plugin.
It’s free.
Inside WordPress:
Plugins → Add New → Search “WooCommerce” → Install → Activate.
WooCommerce turns your website into a store.
But we’re not building a complicated store.
We’re building a digital delivery system.
Step 2: Create Your Ebook Product
Go to:
Products → Add New
Title it.
Add your description.
Now here’s the important part:
Under “Product Data,” select:
Simple Product → Virtual → Downloadable
Check both boxes.
Virtual = no shipping.
Downloadable = file delivery.
Then upload your PDF file.
You can also:
• Limit download attempts
• Set expiration days
• Enable secure download methods
I typically allow unlimited downloads with no expiration unless I have a reason not to.
Keep it simple.
Step 3: Set Pricing
Flat fee works best for ebooks.
No subscriptions.
No complexity.
If you want urgency, you can:
• Run a launch discount
• Add a coupon code
• Bundle with another product
But don’t overcomplicate it.
People buy clarity.
Step 4: Connect Payments
WooCommerce allows multiple payment gateways.
The easiest:
• Stripe
• PayPal
Install the Stripe plugin.
Connect your account.
Done.
Now when someone buys, the money goes directly to you.
No middle platform.
No revenue split beyond processing fees.
Step 5: Automate Delivery
WooCommerce automatically sends a download link after purchase.
But I recommend adding an email layer.
Why?
Because the sale is not the end.
It’s the beginning.
Connect WooCommerce to:
• Your email platform
• Or use built-in transactional emails
You can:
• Deliver the ebook
• Send a follow-up sequence
• Offer a related product
• Invite them to coaching
That’s stacking.
Step 6: Build the Sales Page Properly
This is where most people fail.
They upload a PDF and expect magic.
You need:
• A clear headline
• Who it’s for
• What problem it solves
• What transformation it creates
• What’s inside
• FAQs
• Refund policy
Not long.
Not hypey.
Just clear.
You can build this page using:
• WordPress block editor
• Elementor
• Or any page builder you prefer
I personally like keeping it clean and distraction-free.
Step 7: Protect Your File
Use WooCommerce’s secure download feature.
Do not:
• Upload your PDF publicly
• Link directly to a media file
• Send raw file URLs
WooCommerce handles secure file delivery automatically.
Let it.
Step 8: Drive Traffic Intentionally
Now comes the part people ignore.
A product without traffic is invisible.
You can drive traffic through:
• YouTube videos
• Pinterest pins
• Blog posts
• Email
• Instagram
• TikTok
I often link ebooks directly under YouTube videos.
If a video teaches something, the ebook deepens it.
That connection converts.
My Personal Layering Strategy
Here’s how I use WooCommerce strategically.
YouTube video teaches a system.
Description links to ebook.
Ebook links to coaching.
Email follow-up nurtures relationship.
One product.
Multiple layers.
That’s how a simple ebook turns into real revenue.
Why I Still Like WooCommerce
You own it.
No platform dependency.
No sudden shutdowns.
No marketplace rules shifting overnight.
Yes, platforms like
But WooCommerce gives control.
And control protects margin.
The Reality
Selling ebooks is not about uploading a file.
It’s about building an ecosystem.
The tech part is easy.
The structure behind it is what makes money.
Most people quit because they don’t see instant sales.
Ebooks are evergreen assets.
Build once.
Refine.
Drive consistent traffic.
Let compounding do its job.
If you want help building a real content-driven ecosystem — not just uploading products but structuring traffic, affiliate income, digital products, and layered leverage — that’s exactly what we work on inside my coaching program.
Twice per month.
Real-time strategy.
What’s working now.
I build digital income streams powered by systems instead of staff. I’ve scaled teams, walked away from them, and rebuilt around leverage and ownership. I teach what I’m actively building in real time — no theory, just structure that compounds.
