Here’s how to measure your content.
If you know and love Google Analytics, use that. Clicky, for many, is easier to understand and work with. It provides you with a simple tracking code that you add to your website. Be sure to add it so that it loads on every page. For the focus on this blog topic, we will stick to content that is only on your website, not syndicated content. We can cover that later.
I’m using Co-Schedule to Create, Monitor and Publish my Content! http://coschedule.com/r/30026
Visitors to site and Unique Visitors
Actions – (measures people who click, comment, download etc)
Bounce Rate – Measures when people find your website then leave without taking action
Time on Site – How long someone stayed on your site
and now comes in the big one….
5.) Measure for LEADS