When your website is new or lacks domain authority (weak backlink profile), you must create content optimized for low-competition keywords. I use SEMrush, but you can use your favorite keyword tool. Here’s how to find low-competition keywords in SEMrush.
Here are the steps to use SEMrush to measure keyword difficulty
Log in to your SEMrush account and select the “Keyword Magic Tool” from the left-hand menu.
Enter the keyword or phrase you want to analyze in the search bar and hit “Search.”
Review the search results and select the keyword that best matches your target.
Scroll down to the “Keyword Difficulty” section, which provides an estimate of how difficult it would be to rank for this keyword on a scale of 0-100.
Review the additional information provided, such as the top-ranking pages for this keyword, their domain authority, and the number of backlinks they have.
Use this information to assess the potential difficulty of ranking for this keyword and consider factors such as your own domain authority and the quality of your content.
If you’re targeting multiple keywords, repeat this process for each one and compare the results to prioritize your efforts.
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