How to Choose Amazon Products to Promote on Your Blog: 7 Strategies
Becoming an Amazon affiliate is a great way to make money from home. It’s also a great way to promote products you use and love. If you’re looking for tips on picking the best Amazon affiliate products to promote on your blog, you’ve come to the right place. This article will discuss seven tips for choosing the best products to promote.
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Amazon sellers sell about 7,400 products every minute. It’s no wonder that so many entrepreneurs choose to work with Amazon. Not only do they have a huge product selection, but they also provide one of the easiest ways to shop online.
In 2022, on Amazon Prime Day, the following categories saw the most growth: home and garden, health and beauty, food and grocery, fashion, and electronics.
When you promote products that are related to your niche, your readers are more likely to be interested in what you have to say. They’ll trust your recommendations because they know you have their best interests.
On the other hand, if you start promoting products that have nothing to do with your niche, your readers will quickly lose interest. Not only that, but they’ll also start to question your credibility as an expert.
In addition to losing credibility with your readers, promoting products that aren’t related to your niche can also hurt your SEO. That’s because Google and other search engines use “latent semantic indexing” when determining which websites to rank for certain keywords.
Understanding buyer intent is critical to success as an Amazon affiliate. Before promoting a product, consider the buyer’s intent. In other words, what is the person who’s going to be buying this product trying to achieve?
If you align your products with the buyer’s intent, you’ll be more likely to make a sale. For example, if you’re promoting a knitting book, the buyer’s intent is probably to learn how to knit.
If your blog is a “how-to“, including a book that teaches people how to achieve the goal you are covering would be appropriate. However, if your blog is about DIY home projects, promoting supplies for those projects would make more sense.
3. Start with the Best-Sellers
Best sellers are the most popular products on Amazon, and they’re usually popular for a reason. Not only do best sellers tend to be high-quality products, but they’re also products many people want.
Promoting bestsellers on your blog makes you more likely to get traffic and conversions. Here’s a closer look at why you should focus on best sellers and how to find them.
What is an Amazon Best Seller?
To be considered a best seller on Amazon, a product must: (1) have at least 4.5 stars and (2) have sold over 2,000 units in the past 24 hours. That means that when you’re looking for products to promote, you can trust that these items are popular among Amazon shoppers.
Why Promote Best Sellers?
There are a few reasons why you should focus on promoting best sellers on your Amazon blog. First, as we mentioned, best sellers tend to be high-quality products. If a product is a best-seller, it means it’s popular for a reason.
People like it, and they’re buying it in droves. So, when you promote a best seller on your blog, you can be confident that you’re promoting a product that people actually want.
How to find Best Sellers on Amazon
1. Open Google in your browser
2. Type the phrase: Amazon Best Sellers + Your Item
3. Use Google suggest to choose the right option, and/or tap return
4. Select the best result from the search engine results page (SERP).
5. Choose an item from the list, or choose a subcategory (department).
4. Choose from Amazon Movers and Shakers
Amazon Movers and Shakers are items that have experienced the highest gain in sales. They are updated hourly.
Promoting these items on your blog can be beneficial for a few reasons.
First, because they are experiencing price changes, they will likely be topics of interest for your readers. This means they are likelier to click through to the product page and purchase.
Second, because these items are in high demand, they tend to sell out quickly. This means that if you promote them on your blog, you’re more likely to generate affiliate sales before the products are no longer available.
How to find the Movers and Shakers on Amazon
1. Open Amazon.com
2. From the menu, tap “All”
3. Click “Movers & Shakers”
4. Click “See More” to open a category.
5. Select an item from the movers & shakers list, or select one of the subcategories from the submenu at the top of the page.
6. Select one of the items to create an ad for your blog.
There are a few things to keep in mind when you’re looking at Amazon Movers and Shakers. You can find movers and shakers based on the category that most matches your niche.
For example, if you are a cart blogger, you might promote handmade items such as candles, woodwork, and personalized gifts.
If you have a blog about pets, you’ll find Amazon movers and shakers such as dog beds, cat litter boxes, and pet toys. Pay attention to the search bar where each category is broken down into sub-categories to get even more niche specific.
5. Choose the Highest Rated Products
The Amazon rating system is a great way to determine the quality of a product. If a product has a high rating, that means it’s well-liked by customers. Conversely, a product with a low rating might be of lower quality or not as popular.
You should focus on items with high ratings when looking for products to promote on your blog. These products will most likely be popular with your readers and generate sales.
How to Find Amazon Highest Rated Products
1. Navigate to https://www.amazon.com/ref=nav_logo
2. Use the search bar to type in the category of Amazon products that match your niche website.
3. Click “4 Stars & Up”
4. Find the filters drop-down option.
5. Filter by Avg. Customer Review.
6. Use the Amazon Most Wished For Lists
One would have to assume that the most wished-for items on Amazon are items that people really want. Promoting these items on your blog would be a great way to generate affiliate sales. You can use categories and subcategories to find the most wished-for items on Amazon that suit your niche.
1. Navigate to https://www.amazon.com/gp/most-wished-for
2. Click on See More on any category, or choose a department that matches your niche from the left menu.
3. Choose an item from this category, or choose a subcategory from the left.
4. Continue clicking subcategories until you find the category that lists the Amazon products you want to promote on your blog.
For example, today, I searched for the most wished-for items on Amazon in the category of computers and accessories. The category offered 16 subcategories, from computers to printers. I clicked on the subcategory of “laptops” and found 100 items suggested—what a great way to find gifts on Amazon for your favorite people, too.
7. Use Helium10
In case you’re not familiar with it, Helium10 is a powerful Amazon FBA research tool that can help you find profitable keywords, identify trends, and much more. But perhaps most importantly, Helium10 can also help you find the best products to promote on your Amazon blog. Here’s how it works…
First, you’ll want to create a list of keywords that are relevant to the products you want to promote. To do this, enter your keyword into the “Keyword Explorer” tool, and Helium10 will generate a list of related keywords. Once you have your list of keywords, you can then use the “Trendster” tool to see which keywords are currently trending.
This is important because you want to ensure you’re promoting products people are searching for.
Once you’ve identified some trending keywords, it’s time to use the “Scout” tool to find some potential products to promote.
Just enter your keyword into the “Scout” tool, and Helium10 will show you a list of products that are currently ranking for that keyword. From there, you can filter the results by price, reviews, sales rank, etc.
Once you’ve found some potential products to promote, it’s time to use the “Cerebro” tool to do some further research.
Just enter your chosen keyword into the “Cerebro” tool, and Helium10 will show you all the relevant information about that keyword, including things like estimated monthly searches, competition level, average CPC, etc. This information will help you determine whether or not a particular keyword is worth targeting.
If you’re looking for a tool to help you find the best products to promote on your Amazon blog, I would highly recommend checking out Helium10. It’s an extremely powerful Amazon research tool that can help you find profitable keywords, identify trends, and much more. Plus, it’s really easy to use and the popular choice for Amazon sellers.
So there you have it: 7 strategies to help you choose the best Amazon products to promote on your blog. Helium10 is the perfect solution for bloggers who want to make money on Amazon.
With Helium10, you can keep track of your blog’s traffic, social media engagement, and conversion rate. You can also use Helium10 to find popular products with your audience and target them for your next blog post.
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