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How Much Do YouTubers Make? [2022 List of Top Earners]

How Much Do YouTubers Make? [2022 List of Top Earners]

It’s no secret that many YouTubers make a good living from their channels. But just how much do they make? In 2021, the highest-earning Youtube channel was Jimmy Donaldson’s, Mr. Beast at a reported 54 Million dollars. So, just how much can you make on YouTube?

To answer that question, it’s important to understand the many factors that influence earnings.

Let’s look at how YouTubers make money, and then take a look at the top-earning Youtube channels to get a better understanding of how much money can be made.

Highest-Paid Youtubers Channel Earnings

The biggest YouTubers have a subscriber count in the millions, and saying they have a healthy income from Youtube would be an understatement. The biggest stars are earning real money by racking up millions of views on top-earning videos.

Statistic: Worldwide advertising revenues of YouTube as of 4th quarter 2021 (in million U.S. dollars) | Statista

Find more statistics at Statista

Mr. Beast (Jimmy Donaldson) | 54 Million

First on our list is the highest-earning YouTuber of 2021, Jimmy Donaldson, more popularly known as Mr. Beast. His channel focuses on gaming, stunts, and general entertainment content. His most popular video, “The Squid Game in Real Life” uploaded in November of 2021 has 227,029,991 video views as of March 2022. Mr. Beast channel earnings were $54,000,000 in 2021.

Logan Paul | 48 Million

Coming in second is Logan Paul. This former Vine star turned YouTube sensation creates comedic and bizarre videos along with music videos. While his content has been met with criticism, it’s still gathered a large following; his most popular video, “The Fall Of Jake Paul” published on July 9, 2017 has 279,297,045 views.

Jake Paul: 45 Million

Rounding out the top three is Jake Paul. This brother of Logan Paul started his Vine career in 2013 and made the jump to YouTube in 2015. His content is a mix of daily vlogs, stunts, and reactions. His most popular video, “It’s Everyday Bro” was published in May of 2017 and has 289,237,733 views.

Markiplier(Mark Fischbach): 38 Million

Fourth on the list is Markiplier, who started his gaming channel in 2012. His videos are a mix of Let’s Plays, vlogs, and comedic shorts. His most popular video, “MEOW” has 351,161,642 views and was originally published on Oct 14, 2015. Markiplier’s Youtube stats are impressive.

Fifth on the list is Rhett and Link, a comedic duo who rose to fame on their Youtube channel Good Mythical Morning. They joined YouTube in 2006 and have since created a variety of content including sketches. Their most popular video, “Amazing Gameshow Cheaters” has 31,758,437 views and was published Apr 5, 2016

Others include:

  • Unspeakable | 28.5 Million:
  • Nastya (Anastasia Radzinskaya) | 28 Million
  • Ryan Kaji | 27 Million

How do YouTubers make money?

In 2021, Google’s advertising revenue on YouTube generated 8.6 billion dollars, a 25 percent increase year-over-year.

The following monetization methods are a few ways that Youtube creators make money.

Ads: Youtube Partner Program

There are a number of ways that YouTubers can make money. The most common way is through ads that run alongside your video content. Advertisers will pay to have their ads placed in videos, and the amount that the YouTuber earns per ad varies depending on a number of factors, such as the type of ad, how many views the video gets, and where the ad is placed.

Generally speaking, ad revenue is the biggest factor in a YouTuber’s income. Rates for ad revenue vary depending on a variety of factors, including placement, country, and more.

But as a general rule, creators can expect to make around $2 per thousand views. That means that if your channel averages one million views per month, you could expect to make around $20,000 a year.

Of course, that’s just an average. Some YouTubers make significantly more than that on their video content, while others earn much less. And that’s not even taking into account other sources of income, such as sponsorships, merchandising, and more.

So, how much you can make on YouTube ultimately depends on a variety of factors. But with hard work and a bit of luck, it’s definitely possible to make a good living from this platform.

To make money with ads, your channel must be monetized. You’ll need to qualify for the Youtube Partner Program. There are some important facts you need to understand about making money with ads.

Youtube’s Cut

First, you should know that YouTube takes a cut of the ad revenue from all video ads. The fee depends on how the visitor discovered your video.

In order to be a part of the Partner Program and make money from ads, you must agree to YouTube’s terms and conditions. One of those terms is that YouTube gets a share of all the ad revenue.

The video creator gets 51% revenue share on AdSense for search, and 68% on all other AdSense video ads shared revenue.

This is why it’s important for YouTubers to get as many views as possible. The more views a video gets, the more money the creator will make.

In order to be a part of the Partner Program, your channel must have at least 4,000 watch hours in the last 12 months and 1,000 subscribers.

CPM Rates

CPM stands for “cost per thousand impressions.” This is the amount an advertiser pays for 1,000 views of their ad. This is the amount paid into Youtube, where RPM is what you earn.

This rate can vary quite a bit, depending on a number of factors. For example, the CPM rate for mobile ads is usually higher than the rate for desktop ads.

And rates also vary depending on the country. The CPM rate in the United States is usually higher than the rate in other countries.

Rates vary but settle in around $.10 to $.30 per view, which results in around $.18 per view paid out.

The type of niche you are in is also a factor in what kind of CPM rates the ads will earn.

RPM Rates

RPM stands for “revenue per thousand views.” This is the amount of money the publisher makes for their ad.

The average RPM rate is around $25. So, if an advertiser spends $100 on ads, they would expect to make around $2,500 (1,000 x $25).

Again, this rate can vary quite a bit, depending on a number of factors. For example, the RPM rate for mobile ads is usually higher than the rate for desktop ads.

And rates also vary depending on the country. The RPM rate in the United States is usually higher than the rate in other countries.

Monetized Playbacks

In order for a video to generate ad revenue, it must be monetized. This means that the creator has allowed ads to be placed in their video and has agreed to YouTube’s terms and conditions.

Not all videos are monetized, however. For example, if a video contains copyrighted material, it may not be monetized.

Similarly, if a video is not family-friendly, it may not be monetized.

Creators can choose to monetize all of their videos or just a select few.

To monetize a video, the creator must first agree to YouTube’s terms and conditions. They must also ensure that their channel is in good standing and that they meet the requirements for the Partner Program.

Once a video is monetized, ads will be placed in it and the creator will earn revenue based on the CPM and RPM rates.

In addition, if the video is skipped, or isn’t played for at least 30 seconds, the video isn’t monetized.

Ad Blockers

Since a large percentage of viewers use ad blockers, this can significantly reduce the amount of revenue generated from ads.

In fact, it’s estimated that ad blockers cost publishers over $22 billion a year in lost revenue.

This is one of the reasons why creators are increasingly turning to other methods of monetization, such as sponsorships and merchandising.

Improving Monetized Playbacks

There are a few things creators can do to improve the monetized playback of their videos.

  • Create High-Quality Videos: Make sure your videos are high quality and provide good value to the viewer. They should also make sure that their videos are properly formatted for YouTube.
  • Create Engaging Videos: This is one of the most important factors for increasing monetized playbacks. Your videos should be interesting and engaging so that people will want to watch them.
  • Enable Monetization: Make sure that you have enabled monetization for your videos. This can be done in the video settings.
  • Select Appropriate Ads: Videos with appropriate ads generate more revenue than those with irrelevant or inappropriate ads.
  • Use Good Tags and Titles: Use relevant tags and titles for your videos to help people find them.
  • Optimize Your Channel: Make sure your channel is properly optimized so that people can find your videos easily.
  • Promote Your Videos: Promote your videos on social media and elsewhere to increase your subscriber base.

Sponsorships

Sponsorships are another way for creators to make money on YouTube. Sponsorships are agreements between a creator and a sponsor.

The sponsor pays the creator to promote their product or service in one or more videos. The agreement may also require the creator to mention the sponsor’s product or service in the video description or in the video itself.

Creators can also partner with sponsors to create unique content that is only available to sponsors.

The amount of money a creator earns from sponsorship will depend on the agreement they have with the sponsor.

However, it’s safe to say that sponsorships are generally more lucrative than ad revenue. You’ll need to have a large subscriber base to earn quality sponsorships.

Affiliate Marketing

YouTube creators can also make money by referring their viewers to other websites through their affiliate link. This is known as affiliate marketing. The potential earnings of an affiliate business built through a successful channel can be six and seven figures based on income reports.

When a creator refers viewers to another website through their qualified affiliate link, they earn a commission on any sales that are generated. This commission can be anywhere from 2% to 50%. Creators can promote any type of product or service on their channel.

There are a number of different affiliate marketing programs available, and the amount of money a creator earns will depend on the program they choose to join.

Creators can also create their own affiliate marketing program and earn a commission on any sales that are generated through their channel.

Having a higher subscriber count could lead to more affiliate sales. 

Youtube Channel Memberships

In late 2017, YouTube launched a new feature called Channel Memberships. This feature allows viewers to pay a monthly fee to become a member of the creator’s channel.

Membership fees range from $2 to $12 per month.

As a member, viewers gain access to exclusive content, including videos and live streams. They also receive a badge next to their name in the comments section.

Creators can choose to offer any type of content as part of their membership program. However, they are not required to provide exclusive content.

So far, the response to Channel Memberships has been mixed. Some creators have seen success while others have not.

It’s too early to say whether or not this feature will be successful. However, it’s something creators should keep in mind if they’re looking for ways to make money on YouTube.

Digital Products

Creators can also sell digital products on their channel. This could include anything from eBooks to online courses.

Digital products are a great way for creators to make money because there is no upfront cost for the buyer.

Creators can set their own prices for their products and keep 100% of the revenue.

There are a number of different platforms that creators can use to sell their products. Some of the most popular platforms include Gumroad, Shopify, and Etsy.

Creators can also create their own websites to sell their products.

Merchandising

Creators can also make money by selling merchandise on their channels. This could include t-shirts, hats, posters, and any other type of merchandise.

Merchandising is a great way for creators to make money because it doesn’t cost anything to produce. All the creator needs to do is design a logo or slogan and put it on a product.

Superchat

In early 2018, YouTube launched a new feature called Superchat. This feature allows viewers to send money to creators during live streams.

Superchats are highlighted in a different color and can be seen by all the other viewers.

The amount of money a viewer can send is limited to $500 per message.

However, Superchat is a great way for creators to make money because it’s a hassle-free way for viewers to donate money.

Donations

Creators can also accept donations from their viewers. This is a great way for creators to make money because there is no limit to how much money they can receive.

Donations can be made in a number of different ways, including through Patreon, and other channels.

Creators can also create donation pages on their websites to collect money from their viewers.

Youtube Premium

In early 2018, YouTube launched a new feature called YouTube Premium. This feature allows viewers to pay a monthly fee to watch videos without ads.

Premium also allows viewers to download videos for offline viewing and to listen to videos in the background.

YouTube Premium costs $11.99 per month.

A creator can earn a commission on any Premium memberships that sell through their video being watched.

So far, YouTube Premium has been a big success. More than 1 million people have signed up for the service.

Creators should keep this in mind if they’re looking for ways to make money on YouTube.

How Much Do Youtubers Make Per Month?

This answer varies greatly and is dependent on a number of factors, such as the type of content a creator produces, their subscriber count, and the agreements they have with sponsors or affiliates.

However, it’s safe to say that most creators make significantly less than $5,000 per month. In some cases, they may not make any money at all.

Creators who are looking to make money from their channel should consider using a variety of monetization strategies. This will help them to maximize their earning potential.

High Paying Youtube Niches

There are a number of high-paying niches that creators can explore on YouTube. This includes niches like finance, technology, and business.

Creators who are interested in these types of niches can find a number of high-paying sponsorships and affiliate programs.

They can also produce content that is geared towards these audiences.

Finance: Creators who are interested in finance can produce content that is geared towards investors or entrepreneurs. For example, they could do product reviews of financial products or interviews with business leaders.

Technology: Creators who are interested in technology can produce content that is geared towards consumers or businesses. They could do product reviews, how-to videos, or interviews with technology experts.

Business: Creators who are interested in business can produce content that is geared towards entrepreneurs or small business owners. They could do product reviews, how-to videos, or interviews with business leaders.

Sources:

Google: How Much Will You Earn With Adsense: https://support.google.com/adsense/answer/180195?hl=en

Alphabet: Quarter 4 Earnings: Alphabet Q4 and Fiscal Year 2021 Press Release, page 2

Forbes.com: The Highest-Paid YouTube Stars: MrBeast, Jake Paul, And Markiplier Score Massive Paydays: https://www.forbes.com/sites/abrambrown/2022/01/14/the-highest-paid-youtube-stars-mrbeast-jake-paul-and-markiplier-score-massive-paydays/?sh=4d1ce6471aa7

TravelPayouts.com: How much does YouTube pay for 1,000 views in 2022: https://blog.travelpayouts.com/en/youtube-cpm-rates/#:~:text=For%20example%2C%20the%20YouTube%20average%20CPM%20is%20%242.

InfluencerHub: How Much do YouTube Ads Cost? [Updated 2022 Guide]: https://influencermarketinghub.com/how-much-do-youtube-ads-cost/

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