Here are some helpful tips to assist you to delve into the world of vlogging, which begins with the first step: how to create a youtube channel.
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- Is it Free to Make a YouTube Channel?
- How old do you have to be to have a YouTube channel?
- Plan Your Content
- Define the Purpose of Your YouTube Channel
- You Need the Right Equipment
- Sign into a Google Account
- Click on My Channel
- Create Your YouTube Channel Name
- How to Create YouTube Channel Art
- Watch out for your Icon and Social Buttons
- Setting up your YouTube Channel URL
- Understand Your Market and the Content Type
- You Need to Check the Lights, Trailer, and Camera
- Upload the First Official Video
- Optimize For Search
- Be Consistent
- Integrate Your Channel in a Website as Well as Social Media
- Engage With Your Community
- Invest in YouTube Ads
- Analyze, Optimize, then Repeat
- Seek Inspiration
- Garner Information about Your Competitor
- Create Your YouTube Channel Description
- You Need Editing Software
- Understand Yourself, Including Your Ability
- How to create a second YouTube Channel
Is it Free to Make a YouTube Channel?
The amazing thing about starting a YouTube channel is that it’s free. You’ll only have to invest in viable equipment because all you need is a Google account.
How old do you have to be to have a YouTube channel?
YouTube is intended for people who are at least 14 years of age since Google, its parent company, garners and markets data from users.
Children can have their channels since advocacy groups are enforcing children’s protection act.
Plan Your Content
Before coming up with a YouTube channel, you’ll have decided on the kind of content you aspire to show.
The best chances of increasing your views and gaining more followers are keeping your content appealing as well as engaging such that more people can relate to what you produce.
It also assists to be consistent with your theme, particularly if you have one. Perhaps you can consider the fact that many YouTube owners have committed to travel channels and tutorials.
Viewers often like living through the individuals they watch. Therefore, you should allow them to know what to expect and deliver excellent material that others can enjoy.
Define the Purpose of Your YouTube Channel
Creating a YouTube channel is going to be suitable for various reasons. It’s vital to understand your aim from the onset of the project.
Every decision you make, including the videos you aspire to create will affect how you promote your channel.
One of the common reasons for starting a channel could be to sell products online.
You Need the Right Equipment
It’s acceptable to use your smartphone to record videos. However, if you would like your viewers to have an excellent grasp of your content and enjoy it, it’s vital to invest in the right equipment.
Many YouTubers make good use of DSLRs such as mirrorless cameras and other additional accessories for their videography needs including tripods, lenses, as well as studio lighting. Those who vlog on the way use a mirrorless action camera as well as a monopod as gear staples.
A good vlogging camera isn’t everything. But, if you neglect other vital details such as audio and impeccable lighting, your viewers can lose interest in your content after airing for the first few seconds.
To acquire best results, consider using a shotgun microphone well designed to pick up sound from the front and sides. Some
Sign into a Google Account
Before you create a YouTube account, you need to sign into your Google account. If you don’t own one, that’s all right.
You can begin by providing your personal information followed by protecting your account with some recovery info.
Click on My Channel
After signing in to the YouTube account, click on the arrow next to the avatar in the right corner. It’s the same place where the sign in button is.
After that, you’ll be able to access new options that will be made available. Click on my channel at this point.
Create Your YouTube Channel Name
This is an important step when creating your YouTube channel. Decide on the channel name by using your name or choosing a different name you like by clicking on the button titled ”To use a business name, click here.”
Most individuals select a different name instead of choosing to use their names.
Lori Ballen, creator of The Ballen Method is a digital marketing strategist who has specialized her lead generation activities around ranking on the search engines and social media. A teacher at heart, Lori loves to share her strategies through authentic storytelling of both success and failure.
How to Create YouTube Channel Art
When creating a YouTube banner, ensure that you come up with something that will look good on different devices that your users own, including smartphones, PCs, and tablets.
YouTube highly recommends that your choice of dimensions for the channel art should be 2560*1440 pixels. Incorporate your logo in the YouTube banner to assist you to distinguish your product.
Watch out for your Icon and Social Buttons
Keep a vital icon or name in the proximity of your banner.
Otherwise, the user icon on your social sharing buttons that insert on the sides of the channel art that you’ve created will obscure some part of your banner, thereby hindering branding as well as marketing efforts.
Setting up your YouTube Channel URL
Google changes things. At times, these icons can be hidden in different places.
Recently, they removed the icon that enables users to crop their Google+page banner. This point is to show you how to make a custom YouTube channel URL.
For starters, you should log into your channel and click on the picture at the top right side. Click on your YouTube settings and then under your name, you’ll see advance.
Click on it before heading to create YouTube URL. The final step should be choosing your URL by clicking on create channel URL.
Understand Your Market and the Content Type
Since you’re creating a YouTube channel for your brand, you need to have more than sufficient material to work with. You can also approach your video content in different ways.
Consider a Q and A series where you simply address frequently asked question. In 10 minutes or less per video you can gain a following on Youtube showing that you are the expert.
That way, your subscribers will have a variety of content for consumption. You can also do both to resonate with various viewers.
You Need to Check the Lights, Trailer, and Camera
Just as your channel art, you’ll need to create a channel trailer. These are short and sweet messages in the introductory part of the video for new customers.
You can also let the audience understand who you are, your type of business and the kind of content they should expect in the future.
Coming up with a channel trailer will also be useful in creating a lead for your first video.
Upload the First Official Video
At this point, you have probably completed your research on the first video and created the channel trailer. You also have some expertise and have practiced too.
It’s now time to take action. When you’re entirely done with filming as well as editing the first video, you can upload it.
Because YouTube highly depends on the video uploads, it’ll be vital to check the upload option at the right of your screen immediately you log into the account. However, that’s not the final bit of creating a YouTube channel for your business.
Optimize For Search
When it’s time to upload your video, you’ll be required to fill in some title, tags, as well as a description. These are the essential components to have the video easily discoverable in the search.
Remember not to skimp them. Just like SEO for your website, YouTube has parameters for video optimization where an individual can search. Fill the sections out using keywords that help you to describe your business.
A title that has keywords can help you to make progress. If the video is optimized correctly, it can extend to other search engines too.
YouTube has a high integration with the primary search giant. If you follow the right steps in creating your channel, your videos will rank high not only on YouTube but Google.
If you upload a video and neglect it, you’ll not be successful. Creating a great YouTube channel will take some time and effort since viewers continuously expect you to be consistent from you.
After the first video, ensure to plan the next few ones ahead of time. If you’re unsure, you’ll have the time to shoot a video weekly, take a day out then schedule to shoot and release the videos at your preferred time.
Integrate Your Channel in a Website as Well as Social Media
If you own a website and are now into YouTube, that’s great for you since it’s the right time to share videos outside of your YouTube channel. Your site needs to be the first stop.
Use the following tips to integrate your content.
- Front and center: The content you’ve created and the effort you’ve taken to come up with the right product for your prospects are some of the things the visitors will see.
- Blog about it: Supposing you have a blog on the website you own, then you can append them into the new blog posts and tell your visitors about your products through a newsletter.
Engage With Your Community
Viewers need to be actively involved in viewing YouTube channels for the platform to make sense. Since you’ve created the brand, ensure that you engage your prospects since this is a vital step toward growing your brand.
Reply to various comments, ask questions and remember to offer what your viewers want.
With a nurtured-community, you are likely to get free word of mouth that will advertise your brand in the process.
Invest in YouTube Ads
If you’re ready to take your brand to the next level, you may need to look into putting your resources in YouTube Advertisements in order to get your brand in the market. If you’re not sure where to begin, there’s extensive information available regarding where you should go.
If you’re targeting a particular age group, interest, or geographic location, then YouTube Advertising can assist you to sell your brand.
While it’s not essential that you use YouTube ads, it could be suitable for providing a viable channel for you.
Remember that using the right content as well as engagement will be organic for the development of your channel. Remember, great content attracts more viewers to your YouTube channel.
Analyze, Optimize, then Repeat
The best can always do better. Immediately you have started your YouTube channel, then it’s time to obtain a bird’s-eye view regarding how it’s performing.
Using YouTube Analytics will assist you to find a viable direction that will give insight regarding the people who will be watching your videos.
This, in turn, allows you to target a particular demographic. It will also enable you to have a great business idea in the long run.
As you strive to create a significant social media presence and come up with new content to match the target audience, you’ll realize that there’s the need to excite your people. Artists go through this all too often.
The main secret is looking for inspiration even when taking a break from the video recording. Come up with a list of ideas and check other videos including how to transform these ideas into your own.
Garner Information about Your Competitor
As you delve into using your YoutTube channel to sell your products and services, you’ll realize that it’ll be challenging to create fresh content to match the hype generated by your competitors. Also, you’ll understand that it will be challenging to come up with high-profile content compared to what you initially created.
The secret is an inspiration.
Create Your YouTube Channel Description
Your YouTube channel descriptions are relevant because they’ll tell your viewers what your content is all about.
If YouTube categorizes your video, they’re going to rank it high as well.
Write a concrete channel description since it’s imperative to the success of your brand. Offer actual content so that you receive
You Need Editing Software
You don’t need to feel overwhelmed when creating a YouTube channel since you’ll be having editing software. Many software products have a straightforward interface that’s easy to use if you lack editing skills.
Take your time in researching viable software that’s not entirely expensive but effective. Avoid rushing into buying overpriced, editing software from the onset.
Perhaps you can begin with Windows Movie Maker since it’s usually installed with the Windows in your gadget.
Understand Yourself, Including Your Ability
Being multi-skilled isn’t a marketable look. You should specialize in your industry and home your talent as you appeal to your market.
Instead of selling yourself as a photographer that specializes in portrait, events, as well as wildlife, focus on your love for events.
Spreading yourself thin on multiple genres will portray you as an emerging business professional and not an expert. You’re a pro at what you’d like to sell to your audience.
How to create a second YouTube Channel
It’s very easy to create a second YouTube channel using the same Google identity. Go to YouTube settings and click on create a new channel.
Create a name to the channel then create a new one. You can monetize your videos by clicking on creator studio, then channel before clicking on monetization.
Read your comments regardless of the content. Use the segment to come up with details regarding what makes the viewers happy. Monitor the number of likes as well as dislikes before releasing more videos.