Social marketing management tool Hootsuite is an effective dashboard to share all of your thoughts in one easy place.
But it’s not the only venue out there to organize your personal accounts, create more effective marketing efforts or manage information seamlessly.
Here’s a look at some of the best alternatives to Hootsuite this year.
Monday Marketing
Monday, a cloud-based work operating system, offers a little bit of everything, including content calendars, public relations help, campaign tracking, and email marketing assistance.
Users like how easy it is to organize and manage projects through Monday, as well as its customizability and reporting features.
ContentStudio
ContentStudio stands out for allowing users to discover trending content and recycling posts while analyzing performance for a wide range of social media channels.
Its services include a specialized collection of automation and planning resources. The company also offers a work planner, library, and workflow approval tools.
ContentStudio earns high marks from users as one of the best values in marketing software, its services geared directly to e-commerce stories and bloggers, and how it helps simplify social media posts.
Later
Later promotes itself as the more user-friendly and “effortless” version of Hootsuite. It offers management of Instagram posts, videos, and stories all in one place and facilities a Linkin. bio, which helps drive traffic from Instagram.
Bonuses: both Pinterest and TikTok scheduling, too.
Users say they like the depth of features and that it allows posts to Instagram Stories.
Now that we’ve gone over the basics of each platform, let’s dive into a more detailed comparison of Hootsuite vs. Later.
When it comes to features, both platforms offer a lot of options for managing your social media accounts. However, Hootsuite seems to have a slight edge in this department. For example, it offers more options for team collaboration, analysis, and reporting.
On the other hand, Later has some unique features that make it worth considering as well. For example, its visual interface makes it much easier to plan and schedule your content calendar. And, its built-in chatbot helps you quickly find the answers to any questions you might have.
So, which platform is right for you? It really depends on your specific needs and requirements. If you need a more comprehensive solution for managing your social media accounts, then Hootsuite is probably the better option. However, if you’re looking for a platform that’s specifically
Marketing 360
Geared toward small businesses and marketing professionals, Marketing 360’s mission is to help local businesses to grow through their commerce platform.
The company also offers such services as logo design, video production, and professional photography.
Reviews single out its superb data and analytics reports and help with marketing strategies.
Sprout Social
Sprout offers both social media publishing and helps with engagement and performance measurement.
It works with the biggies — Facebook, Instagram, Twitter — but also platforms like Google, Trip Advisor, and Zendesk.
High-professional companies endorse Sprout, particularly singling out their help in analyzing which marketing campaigns are working in real-time.
LivePerson
Conversational AI is the focus of LivePerson, which markets its Conversational Cloud platform to connect companies with customers in a more natural and, well, conversational way.
Companies praise LivePerson for their help with increasing sales and grabbing customer attention in increasingly competitive markets.
eclincher
Platform eclincher targets both small and large businesses, agencies, and those with personal accounts.
It includes not just publishing and strategy advice, but also content creation, a robust media library, and social media listening/monitoring.
It also offers post customization across multiple channels.
Users particularly like the 24/7 support and unlimited analytics, as well as the all-in-one social inbox.
Loomly
Loomly helps users organize their content for posts, including videos, photos, and notes, and also provides post ideas based on trending topics and date-related events.
There’s also an effective ads manager system.
Reviewers give Loomly high marks for being user-friendly and intuitive and its helpful insights on post performances.
Sprinklr
Sprinklr, marketed primarily to large businesses and institutions looking to amp up “modern” social engagement, can accommodate 23 social channels and 11 messaging channels at a time.
Customers have included Nike, Microsoft, and Cisco. Users single Sprinklr out for its functionality and say it’s beneficial for multiple brands at once.
Reviewers also raved about the support they receive on a local level from the Sprinklr team.
Falcon.io
In contrast to Sprinklr, Falcon.io bills itself as a platform for all types of social media managers, from those seeking analytics to advertising strategists.
Falcon.io’s many features include:
- A robust calendar scheduler.
- Advertising assistance.
- The ability to see your entire audience in one place.
It gets high marks from users for its intuitive user interface and for being able to use it to copy posts into multiple channels simultaneously.
Cloud Campaign
Cloud Campaign is geared toward marketing professionals, but it includes features that individuals can take advantage of as well.
That includes unlimited storage for all content, auto-import for your library of content, and an easy, collaborative network to tap into.
Reviewers praise Cloud Campaign’s Instagram content planner tool and how well it works with services like Canva and Google.
Several users say Cloud Campaign works particularly well for restaurants, cafes, and startups, as well as agencies.
Trello
There’s a little bit for everyone through Trello.
The company helps users manage dashboards, maps, timelines, and calendars.
All users have board access, but more extensive views are limited to the business class or enterprise accounts.
Trello’s trademark boards help users turn ideas into text and campaigns and lets users track the status of every task.
Reviews say Trello’s main positives are its flexible Kanban app and how it offers desktop and mobile apps.
Salesforce Marketing Cloud
The Salesforce Social Studio prides itself on making social media marketing and management engaging and enriching.
The software allows users to review conversations about industries and start conversations with customers and fans via social posts.
It’s geared toward small and large companies in a range of industries. Reviewers rave about Salesforce helping them refine email strategy and reach customers faster, as well as the company’s stellar technical and creative support.
Woofy
Woofy offers a “smart marketing dashboard,” automated social media, and blogging support with arguably the most endearing name in the social media management game.
The company is also working on releasing a collection of “smart speaker marketing content” for users.
The design is a bit bolder and more colorful than some of its competitors. For example, there’s a unique range of emojis that can be integrated into messaging to drive engagement.
Woofy works with traditional social media platforms, such as Twitter and Facebook, in addition to newer ones like Shopify, TikTok, and Medium.
Users enjoy Woofy’s integration of AI technology into language, as well as the company’s customer service.
SOCi
SOCi targets multi-location marketers, calling its services “central command” for the profession.
Its technology is designed to stimulate business growth through its “Smart Response” system and offer insights at local, regional, and corporate levels to help fine-tune marketing strategies.
Customers rate SOCi highly in its ability to let users tailor content to demographics and manage paid advertising, as well as for its content library.
Brand 24
One of the draws of Brand 24 is its intuitive engagement with online reputation, letting users follow up on positive comments and respond to unhappy customers quickly.
Apart from the usual social media management platform, Brand 24 lets users receive instant alerts about negative online mentions and offers Slack integration.
Reviews are particularly positive about Brand 24’s fast and helpful customer service and it being a good option for those new to social media management and large-scale marketing.
Agorapulse
Designed primarily for marketers, businesses, and agencies, Agorapulse goes beyond social management to include identifying influencers and engagement reports.
Additional tools include Facebook Ads reporting and a specialized social media toolbox. Agorapulse supports YouTube, Linked In, Twitter, Facebook, and Instagram.
Reviews stress its value to small marketing teams, ease editing copy for unique platforms, and monitor mentions.
