How to Generate First Time Home Buyer Leads

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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Blogging for the first time home buyer is a smart use of your time, and resources. We know that first time home buyers are online, plugged in, and have questions. Where do people who have questions go? GOOGLE! And of course, you can also publish these blogs one social channels that also popular with this group.

Are you a first time home buyer looking for real estate information? Visit our real estate website and learn more.

In this article, I’ll show you how to market to the first time home buyer, by providing value.

First-time buyers made up 35 percent of all home buyers, an increase over last year’s near all-time low of 32 percent. Sixty-six percent of buyers 36 years and younger were first-time buyers, followed by buyers 37 to 51 years at 26 percent.NAR Buyer and Seller Generational Trends Report

How to generate home buyer leads

  • Answer Questions
  • Solve Problems
  • Showcase Inventory
  • Be Value Centric
  • Offer Guidance

“The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.” — Maya Angelou

Attracting the First Time Home Buyer

In a recent study, NAR said 35% of all purchases are made by first time home buyers. This carves out a great niche for the savy, tech focused real estate agent.

We know that these early home buyers are online, surfing the internet for real estate listings, and investigating topics such as down payments, credit requirements, and loan programs.

How do we know this? 

Let’s look at some evidence.

First Time Home Buyer Questions

Using the wonderful, free, and obvious tool, GOOGLE, let’s type in a search query (keyword) that could be something that would be used by a first time home buyer.

Google Search window is showing with the search query how much does it cost to buy a house typed in

Out of the gate, we get some amazing ideas. Depending on where you are searching from and what device you are using, you may see an answer box on the top of the page.

💡This is also known as the zero position on Google and as a featured rich snippet.

Google awards this position to the section of a page that they believe best answered a question or provided a solution  (such as a recipe, steps in a process etc.). As a blogger, we want to earn that position. Yet, that’s another topic altogether.

What this answer box does hint to though is that a best answer would include a break down of what a first time home buyer could expect to pay out of pocket throughout the process and at closing.

Therefore, a blog post, video, social post, infographic, podcast etc. breaking down these closing costs would be of great value to your potential customer.

Here’s a fun example of a video we whipped up in a few minutes using a free online tool.

Continuing on with our Google Research, we can look at the “People also Ask” section and begin to view more questions we see typed into Google.

One question we see is: ‘How much does it cost for a lawyer when buying a house?’

While you may have answered that question in your complete topic break down, you may want to consider creating a separate video, blog, or social post around this one question. In the SEO world (search engine optimization), we call this a longtail keyword. Essentially, it means a larger topic drilled down to a smaller topic that can also be covered on it’s own.

Where general closing costs might be a very competitive term to rank for on the search engines, the smaller topic “how much does it cost for a lawyer when buying a house” may provide you with more opportunity for exposure. In Nevada, we don’t use lawyers for a real estate transaction.

💡We could still write the blog and answer it explaining how our closing process works without an attorney.

If we change our search query now to more standard buyer terms, like how to buy a house, Google suggest will begin showing us phrases other people have used in the past few months around that term. We can get many free ideas here.

Google Search Query shows suggested phrases around the query how to buy a house

 In addition, while still on the Google SERP (Search Engine Results Page), we can scroll down to the bottom of the page and find even more suggestions.

Google Search engine results page shows suggested phrases at the bottom of the page like how to buy a house

Using my [eafl id=”11566″ name=”SEMrush” text=”favorite keyword research tool”], we can discover various topics that people use as keywords when searching on Google. This list includes phrases with the keyword “first time home buyer” in it. This tells us that they might be good topics to cover.

👇🏼Below, you’ll find a list of these keywords sorted by the highest search volume (most times searched) first. Each is searched a minimum of 1000 times a month in the United States.

First Time Home Buyer Topics

  • First Time Home Buyer Programs
  • First Time Home Buyer Grants
  • First Time Home Buyer Down Payment
  • First Time Home Buyer Tax Credit
  • First Time Home Buyer with Bad Credit
  • FHA First Time Home Buyer
  • Tips for First Time Home Buyers
[tweetthis remove_twitter_handles=”true” remove_hidden_hashtags=”true”]I am completely motivated to generate more #realestate buyer leads thanks to this #blog by @loriballen_[/tweetthis]

Quora Questions

Using another free tool called QUORA, we can see what other questions people are typing in related to buying a house.

Here are some of those Questions
  • What’s a realistic down payment percentage for a first-time home buyer?
  • What is the best size for a first time home purchase?
  • Are there programs for 1st time home buyers with special needs children?
  • What are good resources for a first time home buyer to become educated about the process?
  • Is buying a foreclosure smart for a first-time home buyer?
  • What should every first-time homeowner know prior to purchasing?
  • What mistakes to first time home buyers most frequently make?
  • How can I qualify for a FHA loan?
  • How Much is Mortgage Insurance?

Answer The Public

Using another great website called Answer The Public, we can see more questions asked by buyers.

  • Which is better to buy a house or rent?
  • What Credit Score do I need to buy a house?
  • How much does my salary need to be to buy a house?
  • How to Buy a house at Auction?
  • How to Buy a House with another person?
  • What are the qualifications to buy a house?
  • What are the Steps when Buying a House?

And there are many more where that came from.

Once you become aware of what first time home buyers want to know, and what they need, you can become that source. Using video, blogs, and social media, you can position yourself as the first time home buyer specialist. And with 35% of home purchases being made by first time home buyers, why wouldn’t you?

Here’s a great blog post you’ll enjoy on starting a blog. And if you need even more ideas, check out my most popular blog post that contains a years worth of blog topic ideas!

Is it Time for a New Real Estate Website?
Ballen Brands offers a special BREW of real estate agent websites. They are designed by Lori Ballen, a top real estate agent, digital marketing strategist and SEO who generates leads from the web. Built with an SEO focused strategy, this lead generation system offers a robust IDX, cornerstone content, drag and drop home page featuring reviews, community pages, calls to action, pricing tables, featured listings, top blog posts and more, custom templates for frequently used blog posts and pages, on the dash analytics and more. 702.917.0755.

👉🏻 Check out Lori Ballen’s Reviews!




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