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Blogging for the first time home buyer is a smart use of your time, and resources. We know that first time home buyers are online, plugged in, and have questions. Where do people who have questions go? GOOGLE! And of course, you can also publish these blogs one social channels that also popular with this group.
In this article, I’ll show you how to market to the first time home buyer, by providing value.
How to generate home buyer leads
- Answer Questions
- Solve Problems
- Showcase Inventory
- Be Value Centric
- Offer Guidance
“The ache for home lives in all of us, the safe place where we can go as we are and not be questioned.” — Maya Angelou
Attracting the First Time Home Buyer
In a recent study, NAR said 35% of all purchases are made by first time home buyers. This carves out a great niche for the savy, tech focused real estate agent.
We know that these early home buyers are online, surfing the internet for real estate listings, and investigating topics such as down payments, credit requirements, and loan programs.
How do we know this?
Let’s look at some evidence.
First Time Home Buyer Questions
Using the wonderful, free, and obvious tool, GOOGLE, let’s type in a search query (keyword) that could be something that would be used by a first time home buyer.
Out of the gate, we get some amazing ideas. Depending on where you are searching from and what device you are using, you may see an answer box on the top of the page.
💡This is also known as the zero position on Google and as a featured rich snippet.
Google awards this position to the section of a page that they believe best answered a question or provided a solution (such as a recipe, steps in a process etc.). As a blogger, we want to earn that position. Yet, that’s another topic altogether.
What this answer box does hint to though is that a best answer would include a break down of what a first time home buyer could expect to pay out of pocket throughout the process and at closing.
Therefore, a blog post, video, social post, infographic, podcast etc. breaking down these closing costs would be of great value to your potential customer.
Here’s a fun example of a video we whipped up in a few minutes using a free online tool.
Continuing on with our Google Research, we can look at the “People also Ask” section and begin to view more questions we see typed into Google.
One question we see is: ‘How much does it cost for a lawyer when buying a house?’
While you may have answered that question in your complete topic break down, you may want to consider creating a separate video, blog, or social post around this one question. In the SEO world (search engine optimization), we call this a longtail keyword. Essentially, it means a larger topic drilled down to a smaller topic that can also be covered on it’s own.
Where general closing costs might be a very competitive term to rank for on the search engines, the smaller topic “how much does it cost for a lawyer when buying a house” may provide you with more opportunity for exposure. In Nevada, we don’t use lawyers for a real estate transaction.
💡We could still write the blog and answer it explaining how our closing process works without an attorney.
If we change our search query now to more standard buyer terms, like how to buy a house, Google suggest will begin showing us phrases other people have used in the past few months around that term. We can get many free ideas here.
Using my [eafl id=”11566″ name=”SEMrush” text=”favorite keyword research tool”], we can discover various topics that people use as keywords when searching on Google. This list includes phrases with the keyword “first time home buyer” in it. This tells us that they might be good topics to cover.
👇🏼Below, you’ll find a list of these keywords sorted by the highest search volume (most times searched) first. Each is searched a minimum of 1000 times a month in the United States.
First Time Home Buyer Topics
- First Time Home Buyer Programs
- First Time Home Buyer Grants
- First Time Home Buyer Down Payment
- First Time Home Buyer Tax Credit
- First Time Home Buyer with Bad Credit
- FHA First Time Home Buyer
- Tips for First Time Home Buyers
Using another free tool called QUORA, we can see what other questions people are typing in related to buying a house.
Answer The Public
Using another great website called Answer The Public, we can see more questions asked by buyers.
- Which is better to buy a house or rent?
- What Credit Score do I need to buy a house?
- How much does my salary need to be to buy a house?
- How to Buy a house at Auction?
- How to Buy a House with another person?
- What are the qualifications to buy a house?
- What are the Steps when Buying a House?
And there are many more where that came from.
Once you become aware of what first time home buyers want to know, and what they need, you can become that source. Using video, blogs, and social media, you can position yourself as the first time home buyer specialist. And with 35% of home purchases being made by first time home buyers, why wouldn’t you?
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