Are you thinking about hiring someone to write blog posts for your business? It’s a common question with no easy answer. There are pros and cons to consider before making a decision. On one hand, paying for quality content can be a worthwhile investment.
Blog posts can help attract new customers and keep existing ones engaged with your brand. On the other hand, there’s no guarantee that your investment will pay off.
Creating informative, engaging blog content is difficult, even for professional writers. If you decide to hire someone, be sure to vet their writing samples carefully and set clear expectations for what you want them to deliver. Whatever you decide, make sure it aligns with your overall marketing strategy.
How a Blog Makes Money
If your goal is to make money through ads on a blog, hiring a writer might not be the best investment. Ad rates are notoriously low, and you’ll likely have to fill your blog with a lot of content before you see any significant revenue.
You might pay to have someone write your blogs, and then find they never rank on Google. I made the mistake of spending $30,000 on content over a couple of years, only to realize that most of them will never bring in much organic traffic from Google.
Ouch. While a blog can be a great marketing tool, it’s important to remember that it’s not a get-rich-quick scheme. If your goal is to make money from your blog, you’ll need to be very careful about how you pay for content.
I don’t regret my investment, as I learned every penny’s worth from the experience.
The blogs that are returning ROI, turned out to be more technical product comparisons that require more skilled technical writers, or my own personal touch.
And those are turning to profit based on the affiliate model rather than ad revenue.
A blog can also make money by selling products or services. If you’re interested in this option, hiring a writer can be a valuable investment. They can help create content that persuades readers to buy what you’re selling. Choose a copywriter rather than a content writer who can actually write copy that converts.
So, should you hire someone to write your blogs? It’s a tough question with no easy answer. There are pros and cons to consider before making a decision. Ultimately, it depends on your goals and what you’re hoping to achieve with your blog.
How does Hiring a Writer Work?
If you decide to hire a writer, there are a few different ways you can go about it.
One option is to post a job listing on a site like Upwork or Freelancer. You’ll need to be very clear about what you want the writer to do and how much you’re willing to pay. Once you’ve posted your job listing, you’ll start receiving proposals from interested writers.
You can also reach out to writers directly and see if they’re interested in working with you. This is a good option if you have a specific writer in mind.
Another option is to work with a content agency like Ballen Brands that specialize in creating blog content. This can be a good option if you’re not sure what you want or you don’t have the time to manage a project yourself.
No matter how you go about it, be sure to vet writers carefully and set clear expectations for what you want them to deliver. This will help ensure that you get the most out of your investment.
Pros and Cons of Hiring a Writer
There are a few things to consider before hiring a writer. Here are some of the pros and cons to think about:
-Can help you create engaging, informative content
-Can help promote your brand and attract new customers
-Can help you sell products or services
-Can take some of the burden off of you, freeing up time to focus on other tasks
-Can be expensive
-May not be the best investment if your goal is to make money through ads
-Requires a lot of oversight and direction from you
-May not produce the results you’re looking for if you’re not clear about what you want
Ultimately, the decision of whether or not to hire a writer depends on your goals and what you’re hoping to achieve with your blog. If you’re looking to create informative, engaging content that will promote your brand and attract new customers, hiring a writer can be a good investment. However, if you’re just trying to make money through ads, it may not be the best use of your resources.
When Should You Hire a Writer?
If you’re not a good writer, or if you don’t have the time to write quality content, it may be time to hire a writer. A professional writer can help you create high-quality content that will engage your readers and help you achieve your business goals.
There are a number of factors to consider when hiring a writer, including:
– The type of content you need
– Your budget
– The writer’s experience and skills
– The deadline for the project
When you’re ready to hire a writer, be sure to ask for samples of their work and ask them questions about your project to get a sense of their understanding of your needs. In addition, be sure to agree on a deadline and price upfront so there are no surprises later on.
Hiring a writer can be a great way to improve the quality of your website or blog. With the help of a professional, you can create high-quality content that will engage your readers and help you achieve your business goals.
Before You Hire a Blog Writer
Blog posts can be a great investment, provided they provide an ROI on your time, money, and energy. They are not, however, a guaranteed investment.
Here are some factors to consider before deciding if paying for blog posts is right for your business:
Paying a Blog Writer
Quality blog posts don’t come cheap. Expect to pay anywhere from $50 to $200 per post, depending on the writer’s experience and the topic. While you can hire writers as cheap as 2 cents per word, is that the kind of quality you are looking for?
In my experience, writers that produce content for less than 5 cents per word, create generic content. The research is minimal, and the writing lacks the personal touch that engages readers.
If you’re on a tight budget, consider hiring a student or recent graduate. They may not have a lot of experience, but they are likely to be hungry for work and willing to learn.
Be prepared to pay more for experienced writers who have a solid track record of producing quality content.
Skilled writers will likely charge per project, per piece, or are hired on salary. 10 cents per word is a more reasonable starting point for quality blog posts.
Most niche website builders, and affiliate marketers, hire writers on platforms like Fiverr and pay much less. When targeting low competition keywords, the articles don’t need to be well researched or even that well written.
Consider your time
If you’re strapped for time, hiring a writer can be a great way to get content without having to do the research yourself.
Blog posts generally take around 3-4 hours to write, not including research time. Depending on the writer’s skill level, you may be able to knock out 2-3 blog posts per day. This assumes you’re providing the writer with all the information they need upfront.
If you’re not available to provide feedback or answer questions during the writing process, hiring a writer may not be the best option for you.
Consider your goals
Before hiring a blog writer, ask yourself what you hope to achieve with your blog. Are you looking for more leads? More website visitors? More subscribers? More sales?
Once you know what you’re looking for, you can better determine if paying for blog content is worth the investment.
For example, if your goal is to increase website traffic, you’ll need to make sure the writer produces quality content that ranks well in search engines. If your goal is to increase subscribers, the content must be compelling enough to persuade readers to sign up.
And if your goal is to generate sales, you’ll need a writer who can produce content that convinces readers to buy what you’re selling.
Hiring a blog writer can be a great way to achieve your goals, but only if you hire the right person for the job.
Take the time to interview potential candidates and ask for writing samples before making your final decision.
What Kind of Writer Do You Need?
Not all writers are created equal. Depending on your goals, you may need a writer with specific skills. For example, if you need help creating infographics or videos, you’ll need to hire a writer with video and graphic design experience.
The following are some of the most common types of writers:
Generalist writers are well-versed in a variety of topics. They can write about anything from sports to fashion, but may not be an expert in any one topic.
If you’re looking for well-researched, quality content, a generalist writer may not be the best option for you. However, if you need content written quickly and don’t have a specific topic in mind, they can be a great choice.
Then, the lightbulb came on.
I was paying 4-5 cents per word, for “writers” to use a digital robot to create my content. While I don’t personally have a problem with AI writing tools, I didn’t want to pay 5 cents per word for it, when I could create the same content with one monthly subscription fee to Jasper!
Niche writers are experts in a specific topic, such as travel, fitness, or technology. They know the latest trends and can write authoritatively about their subject.
If you need content that’s well-researched and informative, a niche writer is a good choice. However, they may not be able to write about topics outside their area of expertise.
Copywriters are skilled at persuasion. They know how to write headlines, calls to action, and sales pitches that get results.
If you’re looking to increase leads or sales, a copywriter is a good option. However, their content may not be as informative or well-researched as content from a generalist or niche writer.
Where to Hire Writers
There are a number of places to find high-quality blog writers, including:
Freelance marketplaces like Upwork and Fiverr are great places to find freelance writers. You can browse profiles and portfolios, read reviews, and contact writers directly to discuss your project.
However, not all writers on these platforms are created equal. While you can find some great writers on these sites, there are also a lot of low-quality writers.
To avoid hiring a bad writer, take the time to read reviews and look at writing samples before making your final decision.
Content mills like Textbroker and Constant Contact are a great way to get content quickly. These services assign a writer to your project who will write the content according to your specifications.
However, the quality of the writing may not be as good as content from a freelance writer or content mill.
To ensure you’re getting quality content, take the time to read writing samples before making your final decision.
Constant Content has a nice feature. You can browse through pre-written articles, and buy one based on the portion you were able to view.
If you like what you see, there’s a good chance you’ll be happy with the final product.
Furthermore, you can directly hire some of those writers from Constant Content directly if you like their writing style.
Hiring an in-house writer is a great option if you have a lot of content needs. In-house writers are employees who work exclusively for your company.
They know your brand and style and can write content that’s tailored to your audience.
However, hiring an in-house writer can be a costly investment. In addition to their salary, you’ll also need to provide them with benefits and office space.
If you’re on a tight budget, hiring an in-house writer may not be the best option for you.
Not sure which type of writer is right for you?
Now that you know the different types of writers, you may be wondering which one is right for you.
The answer depends on your needs.
If you’re looking for someone to write regular blog posts, a generalist or niche writer may be a good choice.
If you need someone to write persuasive content that will help you increase leads or sales, a copywriter may be a better option.
And if you need someone to write a lot of content quickly, a content mill may be the best choice for you.
No matter what type of writer you’re looking for, there are a number of places you can find high-quality writers.
So take your time, do your research, and choose the writer that’s right for you and your project.
Hiring a Virtual Assistant
If you’re running a blog or website, chances are you could use a little help. Hiring a virtual assistant (VA) can be a great way to free up your time so you can focus on other aspects of your business.
A VA is an independent contractor who provides administrative, creative, or technical support to clients remotely.
They can handle a variety of tasks, including:
-Writing and editing blog posts
-Adding blog post titles and descriptions
-Scheduling social media posts
There are a number of ways to find a VA, including:
When you’re hiring a VA, it’s important to find someone who’s a good fit for your business.
Take the time to read reviews and look at portfolios before making your final decision.
You should also have a clear idea of what tasks you need them to complete.
This will help you find the right VA for your business.
Tips and Tricks When Hiring Writers
When you’re hiring a writer, there are a few things you can do to ensure you’re getting quality content.
Here are a few tips and tricks:
-Check writing samples before making your final decision.
-Take the time to read reviews.
-Be clear about what you need from the writer.
Use AI Writing Software to Write Your Blogs
If you don’t have the time or budget to hire a human writer, you can use AI writing software to write your blogs for you.
While mastering the skill of blog formatting is essential when using an AI writing assistant, the results are pretty good. They are at least as good as your 2-5 cent writers you are hiring on Writer Access.
When using an AI writing assistant, I prefer a hands-on approach. I like to be very specific about the topic, style, and overall goal of the blog post. I use the AI blog post intro paragraph, and title generator that Jasper offers. Then, I determine the subheadings or let Jasper suggest them.
I find this to be the most efficient way to use AI writing software for blog posts. However, you can also use AI writing software to generate entire articles if you prefer.
Whichever route you take, the quality of AI-generated content is steadily improving, so it’s definitely worth considering if you’re struggling to keep up with your blog publishing schedule.
Use an SOP
Before hiring someone to write your blog posts, creating an SOP, or stand operating procedure, may be a good option for you.
An SOP is a document that outlines the specific steps needed to complete a task.
Creating an SOP for blog post writing can help ensure that all of your posts are of high quality and follow a consistent style.
It can also help new writers get up to speed quickly, and can be used as a reference if you ever need to make changes to your blog writing process.
If you decide to create an SOP for blog writing, there are a few key elements you’ll want to include.
First, you’ll want to provide an overview of the blog writing process. This should include an explanation of what a blog post is, why you’re writing it, and what the reader will get out of it.
Next, you’ll want to provide a step-by-step guide to writing a blog post. This should include everything from researching the topic to formatting the post.
Finally, you’ll want to include a list of resources that writers can use for further research.
Once you have your SOP created, you can share it with your writers, or post it on your company website for everyone to access.
Create Content Briefs
Another way to ensure that your writers are creating high-quality content is to provide them with content briefs.
A content brief is a document that outlines the specific details of a writing assignment.
It can include things like the topic, style, tone, target audience, and word count.
Content briefs can be particularly helpful if you have multiple writers working on the same project.
They can help ensure that everyone is on the same page, and they can save you time by preventing you from having to provide detailed instructions for each individual post.
To create a content brief, start by outlining the specific details of the assignment.
Then, provide your writers with a sample of the type of content you’re looking for.
Finally, be sure to include a due date so that your writers know when the post is expected to be completed.
This is an excellent way to generate content ideas and to ensure that your writers are creating SEO-friendly content.
Edit Blog Posts
Even the best writers sometimes need help with their blog posts.
If you’re not comfortable editing your own work, or if you simply don’t have the time, hiring an editor can be a great option.
Editing services can help improve the quality of your writing and can ensure that your posts are error-free.
You can hire an editor on a per-post basis, or you can hire an editor to help with all of your blog posts.
If you’re looking for a quality editing service, be sure to do your research. Sometimes, you can pay the content mill extra to do the editing for you.
Using AI software like Grammarly can also help you catch errors in your writing. No matter what route you take, be sure to read posts before publishing. Check for spelling errors, grammatical errors, and plagiarism.
Check for Plagiarism
If you’re hiring someone to write your blog posts, it’s important to check their work for plagiarism.
There are a few different ways you can do this.
First, you can use a plagiarism checker like Copyscape or Grammarly. These tools will scan your content and flag any instances of plagiarism.
You can also manually check for plagiarism by doing a Google search for a few key phrases from the post.
If you see the same phrases appearing on multiple websites, chances are good that the content has been plagiarized.
I once hired someone on Craigslist who submitted an article to me that was copied word for word. It was 100% plagiarized. So, definitely check your content before publishing!
Best Software For Hired Writers
If you’re working with a team of writers, it’s important to have the right tools in place to help manage your workflow.
There are a few different software options that can be helpful, depending on your needs.
Another helpful tool is Google Docs. This software allows multiple people to work on the same document at the same time.
It can be helpful for collaboration, and it can help ensure that everyone is on the same page.
Project management software can be helpful for larger projects, while Google Docs is more suited for smaller projects.
No matter what tools you use, be sure to communicate with your team and let them know what’s expected of them.
This will help ensure that everyone is on the same page and that the project runs smoothly.
Hiring someone to write your blogs might be a time-saver. However, you might also make the investment, and never see a return. In some cases, AI writing software such as Jasper or Frase might be a better investment.
Create an SOP for blog writing, including an overview of the blog writing process, a step-by-step guide to writing a blog post, and a list of resources that writers can use.
Finally, provide your writers with content briefs to ensure that they are creating high-quality content that meets your specific requirements.
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.