Are you looking for a way to improve your Google visibility? We know that there isn’t one quick answer to how to improve Google visibility, but we do have some strategies that are key. Great Content, link building, a good user experience, and on-page SEO to name a few. You also need image optimization!
These are all things that will help you rank higher in search results.
Create a mix of content that includes comprehensive guides, questions and answers, and informational posts. Use the people also ask box for suggestions. Content that is more competitive, will likely require thousands of words on the page which is called long-form content.
Most of SEO today is accomplished by creating great content on a website that loads fast and functions well.
If you get that right, you may not have to focus on much else.
You’ll want to implement a link-building process that includes both internal, and external links. In addition, it’s important to gain links to your pages from other websites in your industry, or related industries. The links from other websites are called backlinks. Backlinks build authority, and authority gains Google visibility.
Further, it’s best to avoid low-quality link-building techniques such as blog remarketing, guest blogging with strict anchor text requirements, and forums with strict signature rules.
Good User Experience
Make sure all of your content is formatted properly for readability, creating easily scannable content with subheadings and bullet lists will help. Ensure that your site is mobile-friendly as Google now gives preference to responsive, mobile-friendly sites.
Your pages should load fast. Many website owners are struggling with gaining visibility due to the fact that their pages are loading too slow.
The goal is to have a page-load in 1-4 seconds.
Apply On-Page SEO
While much of the old-school techniques like keyword stuffing are in the past, some best practices still apply.
Title Tag: Your title tag should include your focus keyword. It’s recommended to have it within 65 characters, although Google will vary the number of characters depending on how it displays in search results.
Meta Description: Your meta description is where you can tease people into clicking on your website over the competitor websites. Ensure that your meta description includes your focus keyword for an increased click-through rate.
Heading Tag: First H1 tag should include your focus keyword as well as your business name or brand. Utilize additional H2, and H3 tags if it makes sense to break up your content into focused headers.
Your URL Structure: Your URL Structure, called a permalink on WordPress, is where people will find the website through a Google search for your business. It is important to include your focus keyword in the URL, but it’s also best not to use any symbols or numbers. This will make it easier for people to find you if they are looking for your type of product/service.
Optimizing images within your content will give more context to the reader, and provide more visual appeal. Be sure that each image is fully optimized by using a focus keyword within your Alt tag, adding a caption, and ensuring the file name includes your focus keyword.
If you follow these best practices, you will gain online visibility that will lead to more traffic and higher revenue.
It’s not an overnight process by any means, which is why it’s critical to have a marketing plan.
Search Engine Optimization takes time, so give yourself at least six months before expecting results. Once your website ranks, the visibility should continue to grow over time.
It’s also important to keep your website up-to-date with content so people are seeing new posts relevant to their search queries.