For local businesses, being ‘Google Guaranteed’ can make a difference. So, what exactly does it mean, and how do you get ‘Google Guaranteed’?
Today we’ll answer these questions and more so that you are aware of not only the benefits but precisely what you will need to do to take advantage.
Let’s talk about how to become Google Guaranteed and why it’s in your business’s best interest!
What is ‘Google Guaranteed’?
When it comes to online business, there is no doubt that you want to be on Google.
The Google Guaranteed program is Google’s latest venture that establishes that a local business has met the exacting standards of professionalism enough to be included in Google.
This guarantee is excellent for your local business as customers will be able to find you and request a work estimate without you having to lift a finger.
They can also review you, though, so you’ll want to make sure that your work knocks their socks off. You are going to need to be licensed and insured.
Google Guaranteed Benefits
By utilizing means such as Google Assistant, they are able to locate your business, request an estimate, and even receive reimbursement if there is a problem with the work.
From a business perspective, you will be getting leads that might otherwise be missed. The days of only listing your business in the phone book are gone, but we think you will find that Google Guaranteed can more than make up for that.
Google Guaranteed Costs
Google Guaranteed is only going to charge you in the case of valid leads. This doesn’t mean that you’ll be charged if someone reads your information or clicks on your business name, but rather is going to be more on the lines of:
- Receiving emails and texts from customers
- Mobile communications between you and the customer
- Receiving voicemails from the customer
- Non-voicemail customer communications through this medium
How to become Google Guaranteed
To take part in the Google Guaranteed program, you will first want to make sure that your business licenses are up to date and your insurance information.
After that, you will want to create your business listing on Google’s ‘My Business’ section, and you can then sign up with Google Guaranteed by setting up your business on ‘Local Services”.
Local services may be accessed through this link.
What follows is that you will receive a background check through Google to verify your information so that your credentials may be officially ‘established’.
Your licensing and insurance will need to be verified, so again, make sure that these are up to date.
Your Google Guarantee Badge
Now that you’ve taken steps to become Google Guaranteed, there are a few things that you are going to need to do to keep that business-producing badge.
First off, make sure that you keep your licensing and insurance up to date. You also will want to make sure that your ‘My Business’ page is kept up to date, making any changes that are needed promptly.
Failure to do so can result in complaints, which brings about our next point.
If you have any bad reviews (and they can happen to the best of us!), then you are going to want to address them promptly.
The web is watching, after all, and how you handle a complaint can gain or lose new business for you.
You can hedge your bets a little with reviews by asking happy customers to share their experiences online, which will help you as well.
Its level of customer service will judge every business, so be sure that you get as many happy shares as you can and that you quickly deal with the naysayers.
Google Guarantee is a different kind of lead generation, and you don’t want to lose it before you’ve seen just what it can do!
Get your business registered today!
Google Guarantee is still relatively young, and so while we cannot guarantee that all businesses are going to be covered at this time, you owe it to yourself to see if yours is and to register as soon as possible if this is the case.
Google has been making and breaking businesses for a long time, and finally, they are setting their sights locally.
Take advantage, and the rewards can be yours!
Lori Ballen is a real estate agent in Las Vegas. She’s a digital marketing specialist, speaker, and marketing coach and loves to share her “Ballen Method” to generate website traffic and leads online. Lori’s specialties are SEO content writing (ranking on the search engines), social media strategies, and affiliate marketing. Need a website? Contact Lori’s brothers Jeff and Paul Helvin at Ballen Brands.